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Web Hosting Tips + Tricks + News
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Weebly Site Builder

How to Password Protect Your Weebly Pages

What You’ll Need:  Pair Hosting with Weebly Site Builder (available on and  Shared or Weebly E-Commerce Package) A Weebly Pro or Business Plan  Why Password Protect Your Pages? Some websites need a way of gating content. Whether you’re running a membership site or simply locking your work-in-progress away from non-developer eyes, having the option to password protect pages helps.  When you use a password to lock your pages, you control who views the content. Let’s say you’re a photographer who wants to upload galleries of images, but only have them accessible to their clients. Gating the photo gallery page behind…

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Weebly Site Builder

How to Change Your Weebly Favicon

What you need: Weebly Site Builder (available on any Shared or Weebly E-Commerce account) A Weebly Starter Hosting plan or higher Your brand’s logo What is a Favicon?  The term “favicon” is short for “favorite icon.” Favicons are small images that help site visitors identify your website in places where more information might not be possible. For example, favicons are used  in places like the browser tab, URL bar, and browser bookmarks. All of these places don’t have space for large images, so a favicon is the best option.  As you can see in the example below, Pair Network’s favicon…

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Design & Development

What Should I Put on My Homepage?

Planning Your Homepage: Why It’s Important When building a website, it’s tempting to dive directly into the building phase. However, there’s an important step before you start building: the page planning phase. This phase helps you develop goals and strategies to help visitors interact with your site, which can help boost your site’s user experience and marketing stats.  The homepage is an important page to a site. It’s one of the main pages and will likely receive the most visits from new and returning visitors.So if you want to give your website its best chance at success, you should invest…

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Design & Development

What Should I Put on My Welcome Page?

The Case for Page Planning While page planning isn’t an absolutely necessary step in the page-building process, it can give your website an edge. Instead of jumping straight into the building phase, the planning phase gives you a moment to contemplate best practices, your page’s goals, and more.  If you’re looking for an easy way to build your pages, check out our Weebly Site Builder or WordPress.   Without the planning step, web pages run the risk of confusing site design and muddling goals. With clear goals in mind, you can create the best page for your website.  But what goals…

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Weebly Site Builder

How to Add a Mailchimp Opt-In Form to Your Weebly Site

What You’ll Need:  A Pair Shared Hosting Account A Mailchimp account Why Use Opt-In Forms?  Opt-in forms are a way for people to grow their mailing lists. Mailing lists, in turn, are useful in a variety of marketing situations. From sharing information to generating hype for new products, mailing lists give you an extra avenue of contact with your prospective customers.   However, to use a mailing list, you first need to give users a way to sign up for it. That’s where the opt-in forms come in.  You can add an opt-in form to your site, then those interested can…

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WooCommerce

How to Create a “Swag” or Merchandise Store with WooCommerce

What You’ll Need:  Managed WordPress Hosting account  WooCommerce plugin (it’s free!) To create a WordPress Site What is a “Swag” or Merchandise Store?  A “swag” or merchandise store is a store where you can sell merch related to your brand. Do you have a podcast or influencer account that’s given you a following? Your followers may want more ways to support you or show off that they’re your fans.  The natural answer is a merch store. The best way to create a merch store is online. It makes it easy for your followers to find your store and easy for…

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Design & Development

How Long Has It Been Since Your Last Site Refresh and What’s Changed on the Web?

The Importance of the Site Refresh Refreshing your site with a new design is necessary every once in a while. If you don’t update, the fast-paced world of technology will leave your site looking outdated in a few years. To stay relevant, it’s necessary to fine-tune your site’s design periodically. The general rule of thumb is to redesign every few years, but there are a lot of signals that could be indicating you need a site refresh sooner rather than later.  We go into more detail about the site refresh in this article: How Often Should You Refresh Your Site’s…

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SEO, WordPress

WordPress and SEO

What is SEO?  SEO stands for Search Engine Optimization and it’s what determines where your site ranks in search results. If you want your website to excel and attract more visitors, then SEO is a must.  SEO isn’t just one thing, though. There are many aspects of SEO that can help (or hinder) your site in the search rankings.  Optimizing Your WordPress for SEO We’ll be going over some things you can do to boost your SEO. Some of our recommendations can be applied to all sites, while others are specifically designed for WordPress.  Some of these tips will have…

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Design & Development

What Should I Put on My One-Page Podcast Site?

Why It’s Important to Plan Your Pages Constructing a website without a plan is like assembling furniture without the instructions. You could get it right, but it’s more likely you’ll reach the end and wonder how you ended up with three extra screws.  Creating a site without a clear plan can lead to a weak user interface and message. People could land on your site and not be able to tell what you’re about or what they should do next. Many problems can pop up in a poorly planned site and not all of them will be immediately apparent.  So…

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WordPress

How to Add a Mailchimp Opt-In Form to Your WordPress

What you’ll need A Pair WordPress Hosting Account A Mailchimp account Optional: Pair Site Staging Enabled to Test Site Changes What’s So Great About an Opt-In Form?  Opt-in forms are a way for you to gather a group of people who are interested in your business. Whether you run a blog, manage an e-commerce site, or promote a different type of online presence, using an opt-in form can open up new avenues of communication.  When someone uses an opt-in form, they’re signing up to be a part of a greater list. You can use this list to generate leads and…

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Web Hosting

How to Create a Dropship Store with ShopSite

What You’ll Need: A Pair ShopSite Hosting Account A Doba Account What is a Dropship Store? A dropship store is a business that doesn’t need to keep the products they sell in stock. Instead, they take the orders they receive and pass them onto a third-party supplier. The supplier then takes care of the handling and shipping.  Dropshipping is predominantly done online, so you need to set up your e-commerce storefront. This storefront is where people will place orders for the products, then you’ll let the supplier know where to ship.  There are benefits to running a dropshipping store. For…

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Web Hosting

How do I Add Links to My Podcasts

Your website serves as an ambassador to your brand and podcast. It’s natural to include a way for visitors to access your podcast on various podcasting platforms. Even if you have your podcasts available for listening directly on your website, some people prefer a certain platform.  So if you want to add your podcast to your website, how do you do so? We’ve put together this guide to help you do just that.  The first step is to find your podcast’s link on the different platforms. We’ve included steps on how to do this on popular platforms below. Once you…

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Design & Development

How Often Should You Refresh Your Site’s Look and Feel?

When running a website, it’s natural to go through a few redesigns over the years. But how do you know when is the right time to refresh your site?  The general rule of thumb is to refresh your website every two to three years. However, sometimes other factors indicate it’s time to switch things up. We’ll be going over those indicators below. If any of them apply to your website, it may be time to start thinking about refreshing your site’s look and feel.  When Your Site is Underperforming Underwhelming performance is one glaring indicator that your website is ready…

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Design & Development, Weebly Site Builder

How to Create a “Swag” or Merchandise Store with Weebly

What You’ll Need: A Shared Hosting Account What is a “Swag” or Merchandise Store?  If you’re reading this post, you’re likely familiar with a “Swag” store. It’s a shop that furthers your brand by selling exclusive brand merchandise. This can be anything from branded clothing to virtual memberships.  “Swag” or merchandise shops are a great way to further your podcast, influencer account, etc. They not only give your followers a way to further support you, but some of the usual swag items will do advertising for you. So people are paying you so that they can wear or own something…

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WordPress

Optimizing Your WordPress for Marketing

What you’ll need:  Managed WordPress Hosting A Desire to Improve Your Site Why Should You Optimize Your WordPress for Marketing? When building a website, you’re focused on the end goal: creating a functioning (and hopefully aesthetically pleasing) website for your audience. But after your website is created and launched, you may feel at a loss. What do you do next?  Marketing is the answer. You’ve built your site, now it’s time for you to promote it. You can use marketing to grow your audience, strengthen your brand, make sales, and so much more. For some of you, this is probably…

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Security

2020 Security Suggestions from the Pair Security Team

With many people moving and expanding their businesses online, it’s important to take steps to secure your online presence. Practicing good security habits keeps your virtual assets safe from those who would do it harm. With malware, ransomware, phishing, and other digital attacks floating around on the internet, you can never be too careful.  Luckily, if you practice good security techniques, you can make your account and online assets much less vulnerable to attacks. That’s why we asked our security team here at Pair Networks what security suggestions they had for our customers.  Here’s what they recommended focusing on: Pair…

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Web Hosting

What Payment Processor Should You Use with Your E-Commerce Site?

Payment is an integral part of an e-commerce site. After all, you don’t want to give your products away for free. You want to make money! So every e-commerce site needs to consider what payment system works best for them. Some CMS make the choices easy, like Weebly, while others give you more options.  So how do you know what payment processor is best for you? We’ll walk you through the basics and give you the information you need to help you make the best choice.  What is a Payment Processor? But first, we want to make sure we’re all…

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Web Hosting

Landing Pages vs Websites: What’s the Difference?

Marketing has a lot of industry-specific terms and acronyms. If you’re new to the marketing scene, it can look intimidating. But we’re here to tell you that you don’t have to be afraid. Marketing terms are usually very straightforward when you find out their background. In this article we’ll be covering what a “landing page” is. While it sounds similar to a website, they are not quite the same. After reading this article, you’ll be able to confidently distinguish between the two (and be able to build your own awesome landing pages).  What is a Website? You’re likely already familiar…

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Web Hosting

Keep Visitors Coming by Updating Popular Content

Content marketing is a common staple in many marketing plans. Not only is it a great way to establish your business as a thought leader, it also can greatly help your site’s SEO. After all, a lot of the things SEO requires can be accomplished through your content.  So content is important. However, many business owners get so caught up in churning out new content, they neglect a valuable resource: old content.  Why You Should Update Your Content Updating your content can give you access to an untapped content resource. You’ve already put in the work to create it, so…

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Web Hosting

Changing Your Business Information? Make Sure You Update it in These 6 Places

Why Would You Need to Change Your Business Information? Like all things, businesses change over time. As you grow your business, you may find yourself making changes for its betterment. You might move to a new business address, change your core hours, or maybe just tweak your business contact details.  Whatever the case, changes to your business is a natural occurrence. Just be sure to update the internet when you make a change!  We understand this can seem a bit overwhelming if you don’t know where to start. After all, the internet is a big place! But don’t worry –…

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Web Hosting

What Your Website Needs to Handle More Traffic

Why You Need to Adjust Your Website for the Amount of Traffic Having a lot of traffic is a goal for many websites. More visitors means more ad revenue or eyes on your blog pages. As your traffic increases, you still want a fast website that can handle whatever your visitors throw at it. In fact, a faster website is not only a better user experience, it has a bundle of positive side effects. That’s why it’s important to take steps to better outfit your website when your traffic increases.  How Traffic Works Before we dive into how to adjust…

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Web Hosting

Adding an FAQ to Your WordPress Site

What You Need:  Pair Managed WordPress Hosting What is an FAQ and why is it so great? FAQs are pages that contain a list of Frequently Asked Questions. They’re often used as a self-service option to keep you from expending valuable resources answering the same questions over and over. Instead, customers and visitors can easily answer their own questions by visiting the FAQ page! Then you can divert your extra energy to more important pursuits, like tackling your website summer cleaning checklist!  We’ll be going over how to create a fully functional FAQ page in WordPress, a popular site builder. …

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Web Hosting

Pair’s Summer Cleaning Checklist to Help Boost Your Security and SEO Performance

Enjoying another year of running a website? We hope so. After all, helping people fulfill their website dreams is one of the reasons Pair Networks started.  But as many of us find out, after a certain amount of time owning a website, some things on our to-do lists slip through the cracks. These forgotten jobs can build up over time and eventually may affect your site’s SEO and security.  That’s why we’re bringing you this article to help you shore up any loose ends on your website and ensure you’re running the best version possible.  We’ll be going over some…

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Web Hosting

Easy Wiki Creation with PairSIM

What You’ll Need:  A Pair Hosting Account One-Click Wiki Creation with PairSIM Wikis are a great way to gather knowledge and information in one place. Whether internal or external, you can harness the power of a wiki to gather information on a topic (or range of topics). One of wikis greatest strengths is that others can easily contribute, so you can crowdsource the knowledge for a subject.  So wikis are great tools. But how do you set one up? Well, we have good news for you. Wiki installation is easy, especially with tools like our very own PairSIM.  What is…

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Online Business, WordPress

No Coding Required: Start an E-Commerce Site with WordPress

What You’ll Need: Pair WordPress Hosting Pair Domains Custom Domain What is WordPress? WordPress is a CMS (or Content Management System) that makes it easy to build websites. We’ve put together a guide to help you use WordPress to design your very own e-commerce site! Don’t worry – the process is simple. We have all the tools you need right here at Pair Networks to get you started. We’ll cover:  Who WordPress is right for How to create an e-commerce site with WordPress If you have any questions about getting started with a WordPress e-commerce site, we’re here to help!  …

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Web Hosting

Create a Large, Full-Featured E-Commerce Site with Shopsite®

What You’ll Need: Pair Shopsite Hosting Account Custom Domain What is Shopsite®? Shopsite is an e-commerce solution that helps shops of all sizes get started with e-commerce. We’ve been partnered with Shopsite for over 15 years, so we’ve been in the unique position to watch numerous online stores get started and flourish with their Shopsite website.  But what is Shopsite exactly? It’s a robust e-commerce site builder with a wide selection of tools designed to make e-commerce creation easy. No coding is required – you can set up everything with their easy-to-use interface.  But if you prefer to work in…

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Weebly Site Builder

Use Weebly to Start an E-Commerce Site with Zero Coding

What You’ll Need to Get Started To get started building an e-commerce site with Weebly, you’ll first need:  Pair Shared Hosting Account with Weebly Custom Domain Name What is Weebly If you’ve been shopping around for the best e-commerce, you may have come across Weebly. It’s a drag-and-drop builder, often touted for its ease of use and clean design. But does Weebly have what it takes to build an e-commerce store?  It does, in fact! Weebly has a built-in e-commerce option designed to seamlessly integrate with their website builder. You can build a fully functional website around your e-commerce site…

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Web Hosting

Use Popup Maker™ to Add a Banner to the Top of Your WordPress Site

What You’ll Need: A Pair WordPress Hosting Account The Free Popup Maker Plugin (Learn How to Install Popups Here) Optional: Pair Site Staging Enabled to Test Site Changes (Learn How Here) Procedure Overview: We’ll use Popup Maker, a free, easy-to-use WordPress plugin, to add a banner without needing to code. We’ll simply edit the text, choose a few settings, and deploy the new banner. Why a Banner? A banner is less intrusive than an overlay popup or a slide-in style popup. It can be used to display time-sensitive information like: Sales or promotions Important site changes Direct people to specific…

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Web Hosting

ICYMI: Pair Webinars — The Pair Malware Scanning Tool

Want to learn more about the free Malware Scanning Tool offered by Pair? Check out a replay of our recent webinar hosted by Pair security experts Charlie and Jaime! You’ll learn about:-How to find and activate the free scanning tool in the ACC-How the malware scanning tool searches all of your sites for suspicious files-What to do if suspicious files are found Check it out here: https://www.crowdcast.io/e/malware-scanning-tool

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Web Hosting

How to Start a Blog

Why Blog? Blogs can be used to express yourself, market your brand, establish yourself as an expert, and so much more. It’s little wonder that the internet has over 152 million blogs on the internet, according to these statistics by 99 Firms.  Creating a blog has never been easier. With the popularity of blogs growing exponentially, a variety of tools were designed to make the creation process quick and painless. We’ll be covering some of these tools, as well as some steps in the creation process, so that you can get your blog up and running with minimal effort.  What…

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