It’s 2022, and you want to make life easier for you and your business. One significant way to start the New Year right is to make your WordPress site less tricky and more effective. There are many ways to make WordPress easier to use, and this article will cover a few.   Go With a Quality Web Host This suggestion might sound trivial, but this part is seriously a significant first step. An excellent WordPress web hosting service can make or break your experience. Many factors go into what makes a web host reliable, so be sure to choose wisely. In…

Although project issues delayed the original 2021 release, WordPress 5.9 now has an expected release date of January 25, 2022. This news means that WordPress 5.9 is almost here! What features does this new release promise? Full Site Editing The main perk of this feature is that you’ll be able to give your WordPress theme a unique design without having to code. WordPress 5.9 offers ten additional site blocks (you can find the blocks under the “Theme” menu item). The following bocks will be released: Navigation Template Part Header Footer Post Author Next Post Previous Post Post Comments Term Description…

On December 8, 2021, Meta released “Professional Mode,” a new feature that enhances profiles and pages by providing new marketing tools. These tools will allow Facebook creators to benefit from additional monetization features. Professional Mode applies to both profiles and pages. What is the difference between these applications? For Profiles Professional Mode for Profiles provides monetization options for creators who do not have Facebook pages. These types of users typically don’t have Facebook profiles. Meta’s new Facebook tools give qualifying users the capability to grow their audiences and increase their Facebook-generated revenue. One important Professional Profiles tool is the Reels…

WordPress runs most of the internet, and the platform really offers some great tools for creating a quality site.  How do you take your site to the next level, though? In this article, we’ll cover a few ways to improve your WordPress site. Speed Things Up One key way to upgrade your WordPress site is to increase your site’s speed.  This improvement is a huge deal because if your site is slow, people probably won’t stick around to learn more bout you, your products, or your company.  To start, you can use this free tool to determine your WordPress site’s…

Facebook Messenger is a useful marketing tool that is often overlooked.  When combined with a chatbot, Facebook Messenger is a powerful marketing tool that can reap many benefits for an organization.  The following methods require the use of MobileMonkey, a free chatbot tool.   Basic Info About Marketing Chatbots Firstly, let’s start by defining what a chatbot is.  A chatbot, according to MobileMonkey, is “a piece of automated software that engages in a conversation with people.”  When asked basic questions, chatbots can provide people with information about your organization, about your product–about whatever you want.  These chatbots can also carry out…

In our previous blog post, we discussed the benefits of creating a blog.  Now that we’ve established why creating a blog is a great business move, we’ll consider what steps go into making a successful blog. Design A successful blog requires an easy-to-read design.  Why is an appealing, intuitive design so important to your blog, though?  Design Flaws Come With a Big Cost Let’s start by looking at not-so-great things that happen when your site design isn’t the best.  What are some of the issues caused by poor blog design? Bad Design Leads to a High Bounce Rate Bounce rate…

If you enjoy writing and sharing information with other people, then you’ve probably considered (at least, at one point) creating a blog.  Don’t worry–you aren’t alone, and your idea is perfectly viable.  The hardest part about creating a blog is knowing where to start.   Let’s start off with the base layer:  why create a blog in the first place?  Sure, you may enjoy writing for writing’s sake, but did you know that blogging can majorly benefit your business?  Put your ‘way with words’ to good use–making money for you!  Learn how you can use content creation to drive and to…

Finding a Quality Web Host Can Be Tough Life is hard enough, let alone adding to the mix the rewarding but difficult role of being a business owner. Read on to learn some ways for determining if a web hosting option is not only high quality, but is trustworthy.   Signs of a Trustworthy Web Host What are some ways to determine whether a web host you’re considering is worthy of your business?  Read below to find some criteria for judging potential web hosts.  Security Presently, internet and website security is a nearly constant topic in the news, and we are…

As a business owner, you’ve probably heard at least a few mentions of SEO.  Maybe you’ve never seriously considered using SEO for your site before.  Read on to learn how embracing SEO can really impact and improve your website and your business. Why It’s Time to Take SEO Seriously Now, more than ever, people are largely shopping online.  Factors like the COVID-19 Pandemic and working from home have fostered an environment that makes shopping from home not only convenient, but preferable. Given the prevalence of online shoppers, you’re definitely going to want to use SEO on your site. Why is…