If you have a web page, you have one of many web hosting sites to store your files and make them accessible to the world. So how do you choose? First, you’ll want to educate yourself on some of the terms you’ll come across while negotiating the web hosting world. Bandwidth Bandwidth is essentially the total amount of data that can be transferred at one time on your site. Your site will load faster for visitors if you have more bandwidth. The amount of bandwidth you need is dependent on the amount of traffic your site generates and the file…

Is Malware Still a Thing? Not only is malware a “thing” in 2022, but it gets smarter and more omnipresent every day. First showing its ugly face back in 1971, malicious software is purposefully designed to steal, corrupt, destroy, infect and even blackmail victims. It usually has three main goals: Provide remote control for an attacker to use an infected machine.  Send spam from the infected machine to unsuspecting targets.  Investigate the infected user’s local network for financial and sensitive details. None of which you want to deal with, whether you are the owner of a mega-company or small distributor…

How much thought have you given to web hosting? It seems like one thing, right? The place that houses your website and all its files on a server. But, what does that house look like and what are its amenities? This month, we’re going to take a semi-deep dive into web hosting, so you can explore the options (Pair has them all). The amount of server space allocated to your website determines the kind of hosting you have: shared, VPS or dedicated. They differ not only in space, but in the kind of technology used,  the level of management provided…

We will briefly look at six skills to help you become a skilled WordPress developer. While some of these skills are geared toward junior WordPress developers, we think that any WordPress developer could benefit from these skills. Finally, we’ve also included learning resources (some free, some paid) that will help you along your journey.  #1: HTML HTML stands for “HyperText Markup Language” and is responsible for giving meaning and structure to the text of a website. Unlike a programming language, HTML is used for site structure and not to build a website from the ground up. Additionally, WordPress is HTML-based….

It’s 2022, and you want to make life easier for you and your business. One significant way to start the New Year right is to make your WordPress site less tricky and more effective. There are many ways to make WordPress easier to use, and this article will cover a few.   Go With a Quality Web Host This suggestion might sound trivial, but this part is seriously a significant first step. An excellent WordPress web hosting service can make or break your experience. Many factors go into what makes a web host reliable, so be sure to choose wisely. In…

Although project issues delayed the original 2021 release, WordPress 5.9 now has an expected release date of January 25, 2022. This news means that WordPress 5.9 is almost here! What features does this new release promise? Full Site Editing The main perk of this feature is that you’ll be able to give your WordPress theme a unique design without having to code. WordPress 5.9 offers ten additional site blocks (you can find the blocks under the “Theme” menu item). The following bocks will be released: Navigation Template Part Header Footer Post Author Next Post Previous Post Post Comments Term Description…

On December 8, 2021, Meta released “Professional Mode,” a new feature that enhances profiles and pages by providing new marketing tools. These tools will allow Facebook creators to benefit from additional monetization features. Professional Mode applies to both profiles and pages. What is the difference between these applications? For Profiles Professional Mode for Profiles provides monetization options for creators who do not have Facebook pages. These types of users typically don’t have Facebook profiles. Meta’s new Facebook tools give qualifying users the capability to grow their audiences and increase their Facebook-generated revenue. One important Professional Profiles tool is the Reels…

WordPress runs most of the internet, and the platform really offers some great tools for creating a quality site.  How do you take your site to the next level, though? In this article, we’ll cover a few ways to improve your WordPress site. Speed Things Up One key way to upgrade your WordPress site is to increase your site’s speed.  This improvement is a huge deal because if your site is slow, people probably won’t stick around to learn more bout you, your products, or your company.  To start, you can use this free tool to determine your WordPress site’s…

Facebook Messenger is a useful marketing tool that is often overlooked.  When combined with a chatbot, Facebook Messenger is a powerful marketing tool that can reap many benefits for an organization.  The following methods require the use of MobileMonkey, a free chatbot tool.   Basic Info About Marketing Chatbots Firstly, let’s start by defining what a chatbot is.  A chatbot, according to MobileMonkey, is “a piece of automated software that engages in a conversation with people.”  When asked basic questions, chatbots can provide people with information about your organization, about your product–about whatever you want.  These chatbots can also carry out…

In our previous blog post, we discussed the benefits of creating a blog.  Now that we’ve established why creating a blog is a great business move, we’ll consider what steps go into making a successful blog. Design A successful blog requires an easy-to-read design.  Why is an appealing, intuitive design so important to your blog, though?  Design Flaws Come With a Big Cost Let’s start by looking at not-so-great things that happen when your site design isn’t the best.  What are some of the issues caused by poor blog design? Bad Design Leads to a High Bounce Rate Bounce rate…