SEO

5 Smart Business Reasons to Create a Blog



Sure, you enjoy writing for writing’s sake, but did you know that when you create a blog, it can benefit your business? Put your “way with words” to good use — making money for you! Learn how you can use content creation to drive and deliver exceptional results.

Reason #1: DIRECT TRAFFIC TO YOUR SITE

Since publishing new blog posts creates new indexed pages on your site, you create more pages that can show up in Google’s search results. More pages in the search results mean more potential leads for you.  

Reason #2: CREATE SWEET, SWEET LEADS

So, you’ve got a new blog post. Now, you can reap the benefits of catching your readers’ attention and generating more business. How? Each new blog post can include a call to action (CTA). CTAs encourage users to engage with your content in some intended way. 

Reason #3: REAP PERPETUAL REWARDS

By consistently creating quality content, you emphasize your brand’s expertise in your subject matter. When potential customers trust your knowledge, they are more likely to trust you as a business provider.

Reason #4: Use Links to Build SEO Credibility

Creating inbound/backlinks is incredibly important to your site’s SEO success. Such links are connections between your site and another site and serve to recommend quality content. In short, the more backlinks you have, the more credibility your site obtains and the higher your site’s SEO ranking. 

Reason #5: YOU’RE MAKING A VALUABLE LONG-TERM INVESTMENT

Once you have created your blog post, you have invested in a consistent strategy for driving traffic to your site. As soon as your blog page starts ranking, you’ve created continuous potential lead generation.

Create a Blog Today!

Clearly, creating a successful blog can be a smart move. By combining your content with a smart SEO strategy, you can significantly boost your business.