WordPress and SEO

October 15, 2020

What is SEO? SEO stands for Search Engine Optimization and it’s what determines where your site ranks in search results. If you want your website to excel and attract more visitors, then SEO is a must. SEO isn’t just one thing, though. There are many aspects of SEO that can help (or hinder) your site in the search rankings. Optimizing Your WordPress for SEO We’ll be going over some things you can do to boost your SEO. Some of our recommendations can be applied to all sites, while others are specifically designed for WordPress. Some of these tips will have…

WordPress

How to Add a Mailchimp Opt-In Form to Your WordPress

October 1, 2020

What you’ll need A Pair WordPress Hosting Account A Mailchimp account Optional: Pair Site Staging Enabled to Test Site Changes What’s So Great About an Opt-In Form? Opt-in forms are a way for you to gather a group of people who are interested in your business. Whether you run a blog, manage an e-commerce site, or promote a different type of online presence, using an opt-in form can open up new avenues of communication. When someone uses an opt-in form, they’re signing up to be a part of a greater list. You can use this list to generate leads and…

WordPress

Optimizing Your WordPress for Marketing

August 27, 2020

What you’ll need: Managed WordPress Hosting A Desire to Improve Your Site Why Should You Optimize Your WordPress for Marketing? When building a website, you’re focused on the end goal: creating a functioning (and hopefully aesthetically pleasing) website for your audience. But after your website is created and launched, you may feel at a loss. What do you do next? Marketing is the answer. You’ve built your site, now it’s time for you to promote it. You can use marketing to grow your audience, strengthen your brand, make sales, and so much more. For some of you, this is probably…

Online Business, WordPress

No Coding Required: Start an E-Commerce Site with WordPress

June 12, 2020

What You’ll Need: Pair WordPress Hosting Pair Domains Custom Domain What is WordPress? WordPress is a CMS (or Content Management System) that makes it easy to build websites. We’ve put together a guide to help you use WordPress to design your very own e-commerce site! Don’t worry – the process is simple. We have all the tools you need right here at Pair Networks to get you started. We’ll cover: Who WordPress is right for How to create an e-commerce site with WordPress If you have any questions about getting started with a WordPress e-commerce site, we’re here to help! …

Security, WordPress

Wordfence for Beginners

September 27, 2019

Keeping your WordPress website secure should be a top priority. After putting in all that work to design, promote, and launch your WordPress site, you don’t want to lose all of your content in an attack. A simple way to protect your WP site is with the Wordfence security plugin.

WordPress

WP Hosting vs. Shared Hosting for Your WordPress Website

May 23, 2019

WordPress is one of the most popular content management systems (CMS) available, which is one of the reasons pair offers separate hosting services specifically designed for WordPress websites. WP hosting plans don’t exist to make you pay more for having a WordPress website. There are real advantages to using WP hosting for your WordPress website. It doesn’t work for every budget though, which is why pair also offers Shared hosting with pairSIM for WordPress. Which type of hosting will work best for you and your WordPress website?

Design & Development, SEO, WordPress

SEO for WordPress

January 30, 2019

Your new WordPress blog looks dazzling. The content is intriguing. It’s lights, camera, action! Now all you need is an audience. But where to find them? How do you draw visitors in? SEO for WordPress SEO, which stands for Search Engine Optimization, is an important strategy used to connect your site with the right audience. A first-page result for the right search on Google will direct much more traffic to your site. The higher the ranking, the more competitive it is, with the top three search results for popular searches being the ultimate prize. So how do you start edging…

Design & Development, Security, WordPress

Lock it Down: How to Keep Your Site Secure

January 16, 2019

In an era where websites are compromised by malicious software all the time, one of the most common security questions is ‘How do I help protect my site from hackers?’ Although it can seem daunting, there are plenty of steps you can take to help keep your site secure. How to Keep Your Site Secure Keep it Fresh Always keep your platforms (like WordPress, Drupal, etc.) and their associated plugins up to date with the latest versions. Having outdated software is one of the easiest ways for malware to break into your site. Think of an old version of WordPress…

Design & Development, Drupal, Joomla, WordPress

Content Management Systems: Joomla, Drupal, & WordPress

January 2, 2019

If you are looking to build a dynamic website without having to worry about the coding and technical aspects of it; WordPress, Joomla, and Drupal have established themselves as the leaders for online content management systems. Comparing Content Management Systems No one CMS is better than another. It largely depends on your situation, site goals, and skill level. WordPress, Joomla, & Drupal What is a Content Management System? Otherwise known as a CMS, it is a system used to manage the content of a website. It allows the account holder who may not be familiar with coding, to manage the…

SEO, WordPress

SEO for WordPress: How to Get Started

September 18, 2018

Using WordPress to build your website has never been easier. You don’t need to take a class or learn how to code to use WordPress. While building a website is easy, getting people to visit your site is where it gets tricky. Simply having a website doesn’t mean people will find it and use it. You have to let people know your website exists first. And the key to attracting humans to your website is cooperation. Getting started with WordPress requires a little cooperation with search engines like Google and Bing. This cooperation is called search engine optimization (SEO).

Security, WordPress

The Do’s and Don’ts of WordPress Security

August 28, 2018

Don’t let the idea of WordPress security intimidate you. You can take a few simple preventative measures to reduce the risk of compromising your WordPress site. Here are some initial do’s and don’ts of WordPress security basics to get started:

an exclusive guide to wordcamp pittsburgh 2018 blog header against pittsburgh city skyline silhouette

WordPress

How to Get the Most out of WordCamp Pittsburgh 2018

August 21, 2018

Pittsburgh will host its third annual WordCamp conference on September 22, 2018. Are you ready to learn, share, and absorb everything there is to know about WordPress? Conferences offer an overwhelming amount of activities, information, and free swag. Use this quick guide to help you get the most out of your WordCamp experience!

WordPress

5 Common WordPress Problems and Solutions

August 14, 2018

WordPress is a powerful tool for creating, managing, and sharing your content. But even powerful tools need maintenance and a little help troubleshooting problems. If you want to simplify your WordPress launch, you can get a ready-out-of-the-box solution from a reliable web host.

WordPress

Our 10 Favorite WordPress Plugins

August 7, 2018

WordPress offers over 55,000 plugins to its users. Your site would probably crash if you tried all of the WordPress plugins available and you don’t have time to waste testing Worthless Plugins. So, here are several of our favorite (and useful) WordPress plugins:

WordPress

5 Security Tips for WordPress Beginners

June 27, 2018

Why Worry About Security? Security is an important part to consider when setting up a website. You’ve probably heard about a high profile security breach or attack in the recent past, but it’s easy to fall into the trap of thinking that cybercrime only happens to big companies with big assets. But any site can become a victim of cybercrime and it’s important to take steps to reduce your site’s vulnerability. We’ve compiled five security tips for all you beginners out there who want to create a site and keep it secure, too. #1 Keep Site Up-to-Date Keeping your site…

WordPress

What Does It Mean to be WordPress Optimized?

June 14, 2018

What do web hosts mean when they say optimized WordPress hosting? You already decided you want to use WordPress to build your site. Do you really need special hosting services for WordPress? It depends on what you want your WordPress site to do and your technical abilities. Here’s what you need to know about web hosting services optimized for WordPress.

Company News, WordPress

May 2018 Update: What’s New at pair Networks?

May 22, 2018

At pair Networks, we’re always working on new ways to give you more tools, services, and options! As part of our mission to give, we updated our WP hosting services. Check out the new features designed for WordPress accounts:

Web Hosting, WordPress

Getting Started with the WordPress Gutenberg Editor

May 1, 2018

WordPress developed a new visual editor and you can finally take it for a test drive! The WordPress Gutenberg editor, named for the inventor of the printing press with movable type, is now available as a plugin. Before you install the new Gutenberg plugin, here’s what you need to know: What Is Gutenberg for WordPress? WordPress version 5.0 will include the new Gutenberg visual editor, which you can test as a plugin before the real launch. The existing visual editor that you know and love requires more shortcodes and HTML. Gutenberg employs a block interface and is designed to simplify…

Web Hosting, WordPress

How Much Does WordPress Hosting Cost?

February 22, 2018

How Much Does WordPress Hosting Cost? The time has come for you to build your website. You’ve decided WordPress has everything you need to launch and scale in the future. All that is left on your to-do list is to learn the cost of hosting your WordPress website. Hosting Shared Hosting Shared hosting for your WordPress website is available for less with annual payment or $5.95 monthly. Shared hosting includes reliable uptime, rapid loading speed, and up to 500 custom email addresses using your .COM. For $2.95 per month, pairSIM provides 1-Click installation, automatic software updates, and management. Top level…

Design & Development, SEO, WordPress

What To Do After You Build Your Website

October 25, 2017

So, you built your website. Now what? A site that simply exists on the internet isn’t enough. Hitting “publish” won’t be your last step. How will your audience find your site? Do they even know it exists? You have to let people know your site is live and make it easy for them to find. If you want your site to be successful, you have more work to do. Here’s what to do after creating a website:

How To, Tutorials, WordPress

How to Put Varnish Cache on Your WordPress Site

September 8, 2017

What is Varnish Cache? Varnish Cache is a web accelerator, which is used to speed up site loading times. So, how does it work? Well, a web accelerator acts as a proxy server that reduces the time it takes to access a website. A proxy server operates as a go-between for requests to the server. When a computer wants to load a site, it will contact the server and request the site’s information and resources. A proxy server intercepts those requests and processes them according to its instructions.

How To, Tutorials, WordPress

How to Launch Your First Podcast with WordPress

August 28, 2017

In 2017, 42 million Americans listen to podcasts weekly. With such a large variety of engaging, hands-free audio content, it’s not surprising that podcasts are growing more and more popular.

Web Hosting, WordPress

5 Ways to Improve Your eCommerce WordPress Site

August 22, 2017

Entrepreneurs frequently start selling their latest products or services online with a cool new business website instead of a store front. Without a physical location, you can reduce startup capital and reach a larger audience. Unfortunately, it’s not as simple as creating a new WordPress site and magically becoming a bestseller overnight. Even the most experienced entrepreneurs and business-savvy people may find the world of eCommerce websites difficult to navigate. Here are a few ways to increase traffic and drive revenue with your eCommerce WordPress site:

Web Hosting, WordPress

Getting Started with WordPress

May 5, 2017

What is WordPress? WordPress is the World’s most popular blogging software. WordPress software is free and open-source, features lots of themes, plugins, a visual editor, and an active and supportive user and developer community.

Security, WordPress

Don’t Panic! What to do if WordPress is Hacked

January 18, 2016

Realizing that your WordPress Site has been hacked can be very upsetting. Your site was working well and then all of a sudden it disappeared. During this distressing time it’s important to keep in mind that hacks rarely equal a total loss.

Security, WordPress

Securing WordPress Sites

September 29, 2015

When performing a self-installation of WordPress, there are easy steps that can be taken to help protect against an attack. Many of the cases our Abuse Department deals with on a daily basis are the result of malicious WordPress attacks. Securing WordPress will make it much harder for malware to gain access.

Design & Development, Tutorials, WordPress

5 Easy Steps to Speed Up WordPress Sites

September 19, 2015

Did you know that according to Amazon, every extra 1/10th of a second in loading time caused sales to decrease by 1%? A fast site is one of the best ways to increase Search Engine Rankings and the amount of visitors to your site.