What is Google AdSense? Google AdSense is a tool made by Google to help you monetize your site. It works by showing ads to visitors on your site, then compensating you based on the number of visitors who see or click the ad. Google AdSense acts as a middleman, of sorts. You have the space to place ads and want to make money from your site, while other people want their ads placed in front of their target audience. Google AdSense connects the two, and handles which ads are displayed and your payment.  How does Google AdSense decide on the…

Do you want to speed up your WordPress website and take some of the strain off your server resources? Lazy loading on WordPress may be the answer.  What is Lazy Loading?  Lazy loading is a strategy used on webpages to defer loading unimportant elements until they’re needed.  Let’s say you visit a website with lazy loading. When you load the page, everything within your viewport displays normally. However, what you don’t see is that the images down the page haven’t loaded yet. When you do scroll down, the images will quickly load. If you choose not to scroll down, the…

Why Site Speed is Important If you want to create a successful site, it’s important to factor in site speed. Site speed is one of those site ingredients that goes unnoticed when it works well, but is painfully obvious when it doesn’t.  Visitors will bounce off a site that has slow page loading times. Likewise, websites with poor site speed may see a negative impact on their SEO.  But don’t worry – even if your site is slow now, we have a few tips to help you speed up your WordPress site. Not using WordPress? Check out our other blog…

What you’ll need A Pair WordPress Hosting Account A Mailchimp account Optional: Pair Site Staging Enabled to Test Site Changes What’s So Great About an Opt-In Form?  Opt-in forms are a way for you to gather a group of people who are interested in your business. Whether you run a blog, manage an e-commerce site, or promote a different type of online presence, using an opt-in form can open up new avenues of communication.  When someone uses an opt-in form, they’re signing up to be a part of a greater list. You can use this list to generate leads and…

What you’ll need:  Managed WordPress Hosting A Desire to Improve Your Site Why Should You Optimize Your WordPress for Marketing? When building a website, you’re focused on the end goal: creating a functioning (and hopefully aesthetically pleasing) website for your audience. But after your website is created and launched, you may feel at a loss. What do you do next?  Marketing is the answer. You’ve built your site, now it’s time for you to promote it. You can use marketing to grow your audience, strengthen your brand, make sales, and so much more. For some of you, this is probably…