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SEO

We have a large range of content to help you improve your search rankings and increase web traffic with search engine optimization (SEO). Use pair’s SEO knowledge to your advantage and reach a larger audience with your website!

how social media influencers can benefit from having a website
SEO

How Social Media Influencers Can Benefit from Having a Website

A website can help micro- and macro-influencers expand their brand and monetize their reach more effectively. With a website, influencers have a one-stop shop to showcase their brand and share it with potential collaborators. Websites allow for more flexibility with the messaging and format while also establishing credibility for you as an influencer. Are you a social media influencer? Influencer marketing means businesses focus on influential people on social media instead of trying to reach their target market as a whole on a particular platform. Instead of investing money in sponsored tweets or boosted Facebook posts, businesses will have an…

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SEO

Landing Page vs. Website: What’s the Difference?

Many businesses use a combination of landing pages in addition to their website to generate awareness and attract new customers. Other businesses rely solely on their website to reach and satisfy the needs of their audience online. What’s the difference between a landing page and a website? Which one should you use for your business?

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Design & Development, Security, SEO

How Dedicated, Shared, and Parked Domains Relate to IP Addresses

What are IP Addresses? IP (Internet Protocol) Addresses are used to identify different computers and devices on the internet. It’s like an home address – the internet uses IP addresses to locate and transfer data to and from places. IP addresses are usually a bunch of letters and periods, like 216.83.241.113. While this is easy for a computer to understand and compute, we humans have a much harder time remembering a jumble of numbers. That’s why we’ve tied domain names to IP addresses. It’s much easier to remember website.com than it is to remember 216.83.241.113. That’s one of the reasons…

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SEO featured image
Design & Development, SEO, WordPress

SEO for WordPress

Your new WordPress blog looks dazzling. The content is intriguing. It’s lights, camera, action! Now all you need is an audience. But where to find them? How do you draw visitors in? SEO for WordPress SEO, which stands for Search Engine Optimization, is an important strategy used to connect your site with the right audience. A first-page result for the right search on Google will direct much more traffic to your site. The higher the ranking, the more competitive it is, with the top three search results for popular searches being the ultimate prize. So how do you start edging…

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why you need a website text in front of a store front
Design & Development, SEO

Why You Need a Small Business Website

Every business needs a website even your small business. Whether you’re starting a new business or you’ve had a storefront for years, there is value in joining the global community online with your very own website. The internet is a powerful tool that you can use to your advantage and reach millions of people. A small business website acts as a storefront, a marketing platform, and more all in one accessible place.

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Young woman in yellow sweater working on laptop next to glass of water with text reading "SEO for WordPress: How to get started"
SEO, WordPress

SEO for WordPress: How to Get Started

Using WordPress to build your website has never been easier. You don’t need to take a class or learn how to code to use WordPress. While building a website is easy, getting people to visit your site is where it gets tricky. Simply having a website doesn’t mean people will find it and use it. You have to let people know your website exists first. And the key to attracting humans to your website is cooperation. Getting started with WordPress requires a little cooperation with search engines like Google and Bing. This cooperation is called search engine optimization (SEO).

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understanding local seo coffee shop
Design & Development, SEO

Understanding Local SEO

Supporting local businesses is essential for community growth and development. As a local business, you can’t expect all the locals to know your independent store exists or its exact location. That’s where local search engine optimization (local SEO) comes into play.

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laptop remote work what to do after you build your site
Design & Development, SEO, WordPress

What To Do After You Build Your Website

So, you built your website. Now what? A site that simply exists on the internet isn’t enough. Hitting “publish” won’t be your last step. How will your audience find your site? Do they even know it exists? You have to let people know your site is live and make it easy for them to find. If you want your site to be successful, you have more work to do. Here’s what to do after creating a website:

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seo, infographic, web host affect search ranking
SEO, Web Hosting

Is Your Web Host Hurting Your Search Ranking?

Search engine optimization or SEO plays a huge role in how search engines like Google and Bing rank your website. Adding elements like page titles, meta descriptions, alt text, and keywords helps search engines find your site and display it to people who search relevant terms. Search engines also grant higher ranking to high-performing websites with fast page load times and little or no downtime.

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all about ssl certificates, purple geometric, certificate
Security, SEO, Web Hosting

All About SSL Certificates

What is An SSL Certificate? At pair Networks, we are often asked, “what is an SSL Certificate and why do I need one?” An SSL, or Secure Socket Layer, Certificate encrypts information moving between your web server and internet browser. You can think of it like this –

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