DIY, How to Design Your Website — Part 2DIY, How to Design Your Website — Part 2
In Part 1 of DIY How to Design Your Website, we explain the logistics of establishing a domain and building the scaffolding for your site. Here we will share more
Category: SEO
We have a large range of content to help you improve your search rankings and increase web traffic with search engine optimization (SEO). Use pair’s SEO knowledge to your advantage and reach a larger audience with your website!
5 Smart Business Reasons to Create a Blog5 Smart Business Reasons to Create a Blog
Sure, you enjoy writing for writing’s sake, but did you know that when you create a blog, it can benefit your business? Put your “way with words” to good use
WordPress and SEOWordPress and SEO
What is SEO? SEO stands for Search Engine Optimization and it’s what determines where your site ranks in search results. If you want your website to excel and attract more
8 Quotes on the Power of Combining Social Media and SEO8 Quotes on the Power of Combining Social Media and SEO
Your website has to compete with millions of other websites for web traffic. How can you use SEO and social media to increase your traffic and stand out from the
FAQ: SSL CertificatesFAQ: SSL Certificates
What is an SSL certificate? How does it work? Do you really need one? Learn everything you need to know about SSL certificates with this FAQ post!
How Social Media Influencers Can Benefit from Having a WebsiteHow Social Media Influencers Can Benefit from Having a Website
A website can help micro- and macro-influencers expand their brand and monetize their reach more effectively. With a website, influencers have a one-stop shop to showcase their brand and share
More Lanes, More Traffic: 5 Ways to Grow Your Website AudienceMore Lanes, More Traffic: 5 Ways to Grow Your Website Audience
In the real world, adding more lanes for cars always equals more traffic. You can apply the same idea to your website. Adding more lanes or more ways people can
Landing Page vs. Website: What’s the Difference?Landing Page vs. Website: What’s the Difference?
Many businesses use a combination of landing pages in addition to their website to generate awareness and attract new customers. Other businesses rely solely on their website to reach and
How Dedicated, Shared, and Parked Domains Relate to IP AddressesHow Dedicated, Shared, and Parked Domains Relate to IP Addresses
What are IP Addresses? IP (Internet Protocol) Addresses are used to identify different computers and devices on the internet. It’s like an home address – the internet uses IP addresses
SEO for WordPressSEO for WordPress
Your new WordPress blog looks dazzling. The content is intriguing. It’s lights, camera, action! Now all you need is an audience. But where to find them? How do you draw
Why You Need a Small Business WebsiteWhy You Need a Small Business Website
Every business needs a website even your small business. Whether you’re starting a new business or you’ve had a storefront for years, there is value in joining the global community
How to Measure Your Web Traffic and PerformanceHow to Measure Your Web Traffic and Performance
Understanding your web traffic and performance metrics will help you better evaluate your site’s value. Your website is an asset to your business. You can use it to increase your
SEO for WordPress: How to Get StartedSEO for WordPress: How to Get Started
Using WordPress to build your website has never been easier. You don’t need to take a class or learn how to code to use WordPress. While building a website is
Understanding Local SEOUnderstanding Local SEO
Supporting local businesses is essential for community growth and development. As a local business, you can’t expect all the locals to know your independent store exists or its exact location.
What To Do After You Build Your WebsiteWhat To Do After You Build Your Website
So, you built your website. Now what? A site that simply exists on the internet isn’t enough. Hitting “publish” won’t be your last step. How will your audience find your
8 Tips for Building Your Nonprofit Website8 Tips for Building Your Nonprofit Website
You don’t need a huge budget to have an engaging website for your nonprofit organization. Having an online presence will help your organization achieve success whether you define success as
Is Your Web Host Hurting Your Search Ranking?Is Your Web Host Hurting Your Search Ranking?
Search engine optimization or SEO plays a huge role in how search engines like Google and Bing rank your website. Adding elements like page titles, meta descriptions, alt text, and
All About SSL CertificatesAll About SSL Certificates
What is An SSL Certificate? At pair Networks, we are often asked, “what is an SSL Certificate and why do I need one?” An SSL, or Secure Socket Layer, Certificate