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SEO

We have a large range of content to help you improve your search rankings and increase web traffic with search engine optimization (SEO). Use pair’s SEO knowledge to your advantage and reach a larger audience with your website!

why you need a website text in front of a store front
Design & Development, SEO

Why You Need a Small Business Website

Every business needs a website even your small business. Whether you’re starting a new business or you’ve had a storefront for years, there is value in joining the global community online with your very own website. The internet is a powerful tool that you can use to your advantage and reach millions of people. A small business website acts as a storefront, a marketing platform, and more all in one accessible place.

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Young woman in yellow sweater working on laptop next to glass of water with text reading "SEO for WordPress: How to get started"
SEO, WordPress

SEO for WordPress: How to Get Started

Using WordPress to build your website has never been easier. You don’t need to take a class or learn how to code to use WordPress. While building a website is easy, getting people to visit your site is where it gets tricky. Simply having a website doesn’t mean people will find it and use it. You have to let people know your website exists first. And the key to attracting humans to your website is cooperation. Getting started with WordPress requires a little cooperation with search engines like Google and Bing. This cooperation is called search engine optimization (SEO).

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understanding local seo coffee shop
Design & Development, SEO

Understanding Local SEO

Supporting local businesses is essential for community growth and development. As a local business, you can’t expect all the locals to know your independent store exists or its exact location. That’s where local search engine optimization (local SEO) comes into play.

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laptop remote work what to do after you build your site
Design & Development, SEO, WordPress

What To Do After You Build Your Website

So, you built your website. Now what? A site that simply exists on the internet isn’t enough. Hitting “publish” won’t be your last step. How will your audience find your site? Do they even know it exists? You have to let people know your site is live and make it easy for them to find. If you want your site to be successful, you have more work to do. Here’s what to do after creating a website:

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seo, infographic, web host affect search ranking
SEO, Web Hosting

Is Your Web Host Hurting Your Search Ranking?

Search engine optimization or SEO plays a huge role in how search engines like Google and Bing rank your website. Adding elements like page titles, meta descriptions, alt text, and keywords helps search engines find your site and display it to people who search relevant terms. Search engines also grant higher ranking to high-performing websites with fast page load times and little or no downtime.

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all about ssl certificates, purple geometric, certificate
Security, SEO, Web Hosting

All About SSL Certificates

What is An SSL Certificate? At pair Networks, we are often asked, “what is an SSL Certificate and why do I need one?” An SSL, or Secure Socket Layer, Certificate encrypts information moving between your web server and internet browser. You can think of it like this –

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