What Are Backups? Server backups play an important role in protecting your site. At a glance, server backups are a collection of everything on your server. You save them in case anything goes wrong on your server or site. That way, in the case of an emergency, you can overwrite your current server files with a clean version from before.  This makes a server backup invaluable. You never know when a site emergency might take place. Your site could get hacked. Your site maintenance could go terribly awry.  A server backup not only gives you peace of mind, but also…

Why is Site Speed Important Website speed is an important facet of the web design process. If you don’t factor in your site load time, you could be missing a critical piece of your visitor’s journey.  Are we being overdramatic? Well, we don’t think so. Here’s why: Google uses site speed as a search ranking factor, and there’s research supporting that fast sites have better conversion rates.  Better search engine rankings and conversion rates mean more meaningful traffic to your site. So your site speed is something to consider when building and maintaining a website.  Assess Your Site Speed Not…

Warning: This is a tutorial for advanced users. If you are not comfortable with file permissions, we recommend contacting our support team for help.  File Permissions File permissions are what they sound like: a set of permissions that determine who can and cannot access your files. These permissions not only affect who can view the file but also who can edit and execute it. It’s imperative to take the time to set up your file permissions correctly. Badly set file permissions can be a security risk, allowing anyone to access or execute items on your server.  WordPress is no exception….

What is 24/7 Support? 24/7 Support means that you can contact our support team at any hour of the day, any day of the week. Pair Networks support is 24/7 and 365 days a year. That means that they’re even available to assist you on holidays.  You can call in, email, or submit a ticket through our account control center. Since our support staff works around the clock, you can rest assured that someone’s online and working towards your ticket.   Why You Need 24/7 Support for Web Hosting 24/7 support may not seem like a big deal. But when your…

What You’ll Need: A Pair ShopSite Hosting Account A Doba Account What is a Dropship Store? A dropship store is a business that doesn’t need to keep the products they sell in stock. Instead, they take the orders they receive and pass them onto a third-party supplier. The supplier then takes care of the handling and shipping.  Dropshipping is predominantly done online, so you need to set up your e-commerce storefront. This storefront is where people will place orders for the products, then you’ll let the supplier know where to ship.  There are benefits to running a dropshipping store. For…

Your website serves as an ambassador to your brand and podcast. It’s natural to include a way for visitors to access your podcast on various podcasting platforms. Even if you have your podcasts available for listening directly on your website, some people prefer a certain platform.  So if you want to add your podcast to your website, how do you do so? We’ve put together this guide to help you do just that.  The first step is to find your podcast’s link on the different platforms. We’ve included steps on how to do this on popular platforms below. Once you…

Payment is an integral part of an e-commerce site. After all, you don’t want to give your products away for free. You want to make money! So every e-commerce site needs to consider what payment system works best for them. Some CMS make the choices easy, like Weebly, while others give you more options.  So how do you know what payment processor is best for you? We’ll walk you through the basics and give you the information you need to help you make the best choice.  What is a Payment Processor? But first, we want to make sure we’re all…

Marketing has a lot of industry-specific terms and acronyms. If you’re new to the marketing scene, it can look intimidating. But we’re here to tell you that you don’t have to be afraid. Marketing terms are usually very straightforward when you find out their background. In this article we’ll be covering what a “landing page” is. While it sounds similar to a website, they are not quite the same. After reading this article, you’ll be able to confidently distinguish between the two (and be able to build your own awesome landing pages).  What is a Website? You’re likely already familiar…

Content marketing is a common staple in many marketing plans. Not only is it a great way to establish your business as a thought leader, it also can greatly help your site’s SEO. After all, a lot of the things SEO requires can be accomplished through your content.  So content is important. However, many business owners get so caught up in churning out new content, they neglect a valuable resource: old content.  Why You Should Update Your Content Updating your content can give you access to an untapped content resource. You’ve already put in the work to create it, so…

Why Would You Need to Change Your Business Information? Like all things, businesses change over time. As you grow your business, you may find yourself making changes for its betterment. You might move to a new business address, change your core hours, or maybe just tweak your business contact details.  Whatever the case, changes to your business is a natural occurrence. Just be sure to update the internet when you make a change!  We understand this can seem a bit overwhelming if you don’t know where to start. After all, the internet is a big place! But don’t worry –…