Building a website is much easier and faster when you use a content management system or CMS. A CMS functions to manage the creation of digital content and reduces your need to code from scratch. Depending on which CMS you choose, they come with a variety of features including:
A website can help micro- and macro-influencers expand their brand and monetize their reach more effectively. With a website, influencers have a one-stop shop to showcase their brand and share it with potential collaborators. Websites allow for more flexibility with the messaging and format while also establishing credibility for you as an influencer. Are you a social media influencer? Influencer marketing means businesses focus on influential people on social media instead of trying to reach their target market as a whole on a particular platform. Instead of investing money in sponsored tweets or boosted Facebook posts, businesses will have an…
In the real world, adding more lanes for cars always equals more traffic. You can apply the same idea to your website. Adding more lanes or more ways people can find your site, the more traffic you’ll see. You can create lanes using a variety of different tools and methods. Here are five quick strategies to help you get started: 1. Paid Acquisition As with most things, money talks. The quickest way to get more web traffic is through paid acquisition or online advertising. If you have the budget for it, start with pay-per-click (PPC) campaigns on Google. Google processes…
Do I Need a Website for My YouTube Channel? Yes, You Need a Website to Grow Your YouTuber Brand YouTube is the most lucrative platform for content creators according to an article by Business Insider. Over 180 million hours of YouTube content is viewed on connected television devices daily. Entrepreneurs, celebrities, and brands interested in reaching cord cutters and young audiences produce content for the platform. Creatives, budding entertainers, and aspiring influencers launch YouTube channels to connect with audiences. Whether you’re a B2B service provider, self-employed, creative, or entertainer, you want to build your channel and brand with a website….
Yes. Freelancers using LinkedIn and other online networking services need a website. Why do Freelancers on LinkedIn Need a Website? You look more professional. Having your own website helps you establish your E-A-T – expertise, authority, and trustworthiness – rating with Google and other search engines. Your website should be the first search engine result when someone looks up your name. Owning your domain gives you more control of your online reputation. Your website can also provide a secure space to receive payment and create a distraction-free experience for your current and future clients. Having Your Own Website as a…
Many businesses use a combination of landing pages in addition to their website to generate awareness and attract new customers. Other businesses rely solely on their website to reach and satisfy the needs of their audience online. What’s the difference between a landing page and a website? Which one should you use for your business?
If you have email, you’re familiar with spam. It seems that no matter how many protocols, filters, and walls we implement, spam always seems to be finding a way through. Not only that, but sometimes spam uses our emails to seemingly send spam. This is called spoofing. Spoofing is when a spammer changes the from address to a different, legitimate email. So while we’re not actually sending the email, it will look like the email has been sent from our email. To help combat spoofing, you can use an SPF record. What is an SPF record? SPF stands for “sender…
What are IP Addresses? IP (Internet Protocol) Addresses are used to identify different computers and devices on the internet. It’s like an home address – the internet uses IP addresses to locate and transfer data to and from places. IP addresses are usually a bunch of letters and periods, like 216.83.241.113. While this is easy for a computer to understand and compute, we humans have a much harder time remembering a jumble of numbers. That’s why we’ve tied domain names to IP addresses. It’s much easier to remember website.com than it is to remember 216.83.241.113. That’s one of the reasons…
It’s important to ensure that you always have copies of your files and to understand how to generate your own backups to avoid losing potentially valuable information. Backups can be useful to recover files in the case of accidental deletion, to revert a site to a previous version if changes don’t work out as planned, or to restore a site after data loss. A Backup Guide for Your Site While pair Networks does keep backups of each server’s hard drive, they are only for restoration of an entire server after a drive failure. They cannot be used to restore individual…
Your new WordPress blog looks dazzling. The content is intriguing. It’s lights, camera, action! Now all you need is an audience. But where to find them? How do you draw visitors in? SEO for WordPress SEO, which stands for Search Engine Optimization, is an important strategy used to connect your site with the right audience. A first-page result for the right search on Google will direct much more traffic to your site. The higher the ranking, the more competitive it is, with the top three search results for popular searches being the ultimate prize. So how do you start edging…
Web servers are the foundation for websites. However, not all servers are the same. Not only are there differences in hardware, but there are different server types that offer different amounts of security. These differences, combined with the hardware, can make up drastically different hosting packages. We’ll go over three of these popular hosting types and lay out some common characteristics of each of them. Shared Hosting Shared web hosting accounts share the resources (like memory and RAM) of a single server with other shared web hosting accounts. You can think of shared hosting like owning a single unit in…
In an era where websites are compromised by malicious software all the time, one of the most common security questions is ‘How do I help protect my site from hackers?’ Although it can seem daunting, there are plenty of steps you can take to help keep your site secure. How to Keep Your Site Secure Keep it Fresh Always keep your platforms (like WordPress, Drupal, etc.) and their associated plugins up to date with the latest versions. Having outdated software is one of the easiest ways for malware to break into your site. Think of an old version of WordPress…
If you’re looking into making a website, you have probably seen a lot of information about web hosting. But if you are not familiar with it, it can be overwhelming. In this article, we will go over the basics of web hosting: what is it and how to use it. We’ll also talk about domains, which are often mentioned in the same vein as web hosting. We will walk you through what they are, as well as how they work. So, by the time you are finished, you’ll have a firm understanding of the basics of how websites are born…
If you are looking to build a dynamic website without having to worry about the coding and technical aspects of it; WordPress, Joomla, and Drupal have established themselves as the leaders for online content management systems. Comparing Content Management Systems No one CMS is better than another. It largely depends on your situation, site goals, and skill level. WordPress, Joomla, & Drupal What is a Content Management System? Otherwise known as a CMS, it is a system used to manage the content of a website. It allows the account holder who may not be familiar with coding, to manage the…
Whether you’re hosting a wedding or a conference, you can benefit from having a website for your event. You can increase awareness for your event and build anticipation more effectively with a website. A special event website will also give you more freedom and flexibility with messaging. You can easily change and update information as needed to let your guests and participants know what’s happening.
How do I renew my domain name? How much does it cost to renew my domain name? What is the best time to renew my domain name? Can I renew my domain automatically? What happens if my domain expires? 1. How do I renew my domain name? Renewing your domain name is easy with pair Domains. All you have to do is log in to your pair account and navigate to Domains. Then, select the domain name you wish to renew and click Renew.
Every business needs a website even your small business. Whether you’re starting a new business or you’ve had a storefront for years, there is value in joining the global community online with your very own website. The internet is a powerful tool that you can use to your advantage and reach millions of people. A small business website acts as a storefront, a marketing platform, and more all in one accessible place.
Understanding your web traffic and performance metrics will help you better evaluate your site’s value. Your website is an asset to your business. You can use it to increase your online revenue as well as the overall value of your business.
Hosting Your Storage Server Storage servers are an excellent way to store information while still maintaining a centralized access point. You may be interested in a storage server for business data, services, or just to take some of the weight off the server running your website. Whatever the case, storage servers can be useful for storing large or small quantities of data. On a storage server, the data can be accessed at any point. What You Need for a Storage Server A storage server, as you might have guessed, depends most on the storage space of the server. It doesn’t require…
Hosting Your Large E-Commerce Site An e-commerce site can be lucrative and rewarding. Not only does it potentially line you up for some great returns, but it also puts your products out on the market for the world to see (and buy). We know your large e-commerce site is important to you, so we’ve put together some information about what your e-commerce site needs when it starts to outgrow its current hosting plan. Championing Your E-Commerce Site Large e-commerce sites draw in a lot of traffic and handle large batches of transactions. The hosting server needs to have enough…
Hosting Your Enterprise Site Enterprise sites represent you and your company. Making sure it runs smoothly is imperative. To do this, you need to make sure your site has everything it needs, all the while maintaining high availability for your users. This may seem complicated, but with the right server, your enterprise site is capable of both speed and availability while handling substantial amounts of usage. Supporting Your Enterprise Site For optimal performance, you need a server that is set up with the specs your site needs to function at full capacity. High availability is a must for enterprise sites….
Hosting Your Database Hosting a database separately from your other server can free up resources and help boost efficiency. Giving your database its own server bring out its maximum potential without hindering other processes on the server. This is an excellent option for those who feel that their database is competing for resources on a server with multiple operations. However, what do you need when it comes to finding a database-only server? What specifications should you look for? Read on to see our recommendation. Powering Your Database The knee-jerk reaction when searching for a database server is to judge a…
Hosting Your App Creating an app for your business? In an age where about half of internet usage comes from mobile devices, having an app that can be easily accessed from a mobile device is an asset. Expand your company’s reach with a mobile application. However, once you have your app, you need a hosting solution that gives it enough power to run at its best. Finding a Match for Your App Powerful apps are impressive, but they can also use a lot of server resources. So what resources do you need for your app? Well, that depends on some…
Using WordPress to build your website has never been easier. You don’t need to take a class or learn how to code to use WordPress. While building a website is easy, getting people to visit your site is where it gets tricky. Simply having a website doesn’t mean people will find it and use it. You have to let people know your website exists first. And the key to attracting humans to your website is cooperation. Getting started with WordPress requires a little cooperation with search engines like Google and Bing. This cooperation is called search engine optimization (SEO).
Building a website from scratch sounds daunting. Fortunately, there are tools available that make it easier than ever to build and launch a website on your own. With the right resources, you can have your new website up and running in less than a day.
Don’t let the idea of WordPress security intimidate you. You can take a few simple preventative measures to reduce the risk of compromising your WordPress site. Here are some initial do’s and don’ts of WordPress security basics to get started:
Pittsburgh will host its third annual WordCamp conference on September 22, 2018. Are you ready to learn, share, and absorb everything there is to know about WordPress? Conferences offer an overwhelming amount of activities, information, and free swag. Use this quick guide to help you get the most out of your WordCamp experience!
WordPress is a powerful tool for creating, managing, and sharing your content. But even powerful tools need maintenance and a little help troubleshooting problems. If you want to simplify your WordPress launch, you can get a ready-out-of-the-box solution from a reliable web host.
WordPress offers over 55,000 plugins to its users. Your site would probably crash if you tried all of the WordPress plugins available and you don’t have time to waste testing Worthless Plugins. So, here are several of our favorite (and useful) WordPress plugins:
Why Worry About Security? Security is an important part to consider when setting up a website. You’ve probably heard about a high profile security breach or attack in the recent past, but it’s easy to fall into the trap of thinking that cybercrime only happens to big companies with big assets. But any site can become a victim of cybercrime and it’s important to take steps to reduce your site’s vulnerability. We’ve compiled five security tips for all you beginners out there who want to create a site and keep it secure, too. #1 Keep Site Up-to-Date Keeping your site…
