The Power of Backups Backups can be a site-saver. Site infected by malware? You can use a backup to roll back to before the malware set up shop. Made an
What is Google AdSense? Google AdSense is a tool made by Google to help you monetize your site. It works by showing ads to visitors on your site, then compensating
Having a website for your business is a good investment. While a physical location may restrict your business, a virtual presence can widen your audience and extend your reach. For
Do you want to speed up your WordPress website and take some of the strain off your server resources? Lazy loading on WordPress may be the answer. What is Lazy
What’s the Point of a Contact Page? As its name indicates, a contact page is a website page dedicated to helping people get into contact with you. Many contact pages
WordPress 5.7: What’s New? WordPress 5.7 is 2021’s first big WordPress update, and it’s bringing some big changes. WordPress 5.7 is introducing new Gutenberg blocks, some changes to the auto
Are You Parting Ways with Your Web Designer? Are you parting ways with your web designer? If so, make sure you ask them all the important questions before they leave.
What Are Backups? Server backups play an important role in protecting your site. At a glance, server backups are a collection of everything on your server. You save them in
Why is Site Speed Important Website speed is an important facet of the web design process. If you don’t factor in your site load time, you could be missing a
Warning: This is a tutorial for advanced users. If you are not comfortable with WordPress file permissions, we recommend contacting our support team for help. WordPress File Permissions WordPress file
Blogs are a place where you can share ideas, opinions, and general information about a topic. Even if blogging is not the main goal of your site, there are a
What are SSL Certificates? SSL Certificates are a way you can protect your website. SSL (Secure Sockets Layer) certificates secure the connection between your websites and the customer. This ensures
What’s the Point of an About Page? An About page gives readers the backstory to your website. Regardless of whether your website is for personal or business use, an about
Why Persuasion Matters on Websites When you built your website, you likely had a goal. It doesn’t matter whether your goal was grand or humble, your goal brought your website
What is 24/7 Support? 24/7 Support means that you can contact our support team at any hour of the day, any day of the week. Pair Networks support is 24/7
WordPress 5.6 was released on December 8, 2020. While this release has a number of beneficial improvements, it also includes something that introduces a potential security risk to your site.
Planning Your Homepage: Why It’s Important When building a website, it’s tempting to dive directly into the building phase. However, there’s an important step before you start building: the page
The Case for Page Planning While page planning isn’t an absolutely necessary step in the page-building process, it can give your website an edge. Instead of jumping straight into the
What You’ll Need For A Merch Store with WooCommerce: Managed WordPress Hosting account WooCommerce plugin (it’s free!) To create a WordPress Site What is a “Swag” or Merch Store? A
The Importance of the Site Refresh Refreshing your site with a new design is necessary every once in a while. If you don’t update, the fast-paced world of technology will
What is SEO? SEO stands for Search Engine Optimization and it’s what determines where your site ranks in search results. If you want your website to excel and attract more
Why It’s Important to Plan Your Pages Constructing a website without a plan is like assembling furniture without the instructions. You could get it right, but it’s more likely you’ll
What you’ll need A Pair WordPress Hosting Account A Mailchimp account Optional: Pair Site Staging Enabled to Test Site Changes What’s So Great About an Opt-In Form? Opt-in forms are
What You’ll Need: A Pair ShopSite Hosting Account A Doba Account What is a Dropship Store? A dropship store is a business that doesn’t need to keep the products they
Your website serves as an ambassador to your brand and podcast. It’s natural to include a way for visitors to access your podcast on various podcasting platforms. Even if you
When running a website, it’s natural to go through a few redesigns over the years. But how do you know when is the right time to redesign your website? The
What you’ll need: Managed WordPress Hosting A Desire to Improve Your Site Why Should You Optimize Your WordPress for Marketing? When building a website, you’re focused on the end goal:
[Updated] Our 2023 security suggestions outline best practices for your site. With many people moving and expanding their businesses online, it’s important to take steps to secure your online presence.
Payment is an integral part of an e-commerce site. After all, you don’t want to give your products away for free. You want to make money! So every e-commerce site
Marketing has a lot of industry-specific terms and acronyms. If you’re new to the marketing scene, it can look intimidating. But we’re here to tell you that you don’t have
