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Web Hosting Tips + Tricks + News
How To, Online Business, Web Hosting

Write Your Online Business Plan: SWOT Analysis

Write Your Online Business Plan S.W.O.T. Analysis   S.W.O.T. Analysis helps you launch your business with a full understanding of your strengths, weaknesses, opportunities, and threats. Armed with an understanding of the condition of your industry before analyzing the strengths of your business may uncover more services and products for you to offer. Acknowledging your weaknesses places you in a position to protect and improve your online business as it grows. Recognizing opportunities prepares you for a successful launch. Identifying internal and external threats equips you to respond before systemic inadequacies develop.  

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How To, Online Business, Web Hosting

Write Your Online Business Plan: Solution Distinction

Write Your Online Business Plan How is Your Solution Distinctive Your website offers a solution to your website visitors’ problems they’re unable to find anywhere else online. Website visitors will find you based on how you describe your solution to their need. Describing your solution is the first step to distinguishing yourself. Visitors want to know how your solution is different- from the website name you choose- to the services you make available.

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How To, Online Business, Web Hosting

Write Your Online Business Plan: Industry Analysis

Write Your Online Business Plan Industry Analysis Understanding your position in the industry you’re entering is important to set yourself up for success. Taking time to research each niche, nook, and cranny can be a way to discover more ways to meet your customers’ needs. A thorough analysis is an investment of your time to position yourself well in the industry.

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How To, Online Business, Web Hosting

Write Your Online Business Plan: Brand Distinction

What Makes Your Online Business Different Many successful online businesses are able to succeed doing something another website already does because they are able to communicate what makes them unique. Being able to share how your brand stands alone in your industry is imperative to attracting, and keeping attention online. Your website visitors want to know why your solution will work for them.

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Online Business, Web Hosting

Write Your Online Business Plan: Mission and Vision Statement

  Write Your Online Business Plan Mission and Vision Statement Starting an online business is an exciting experience. You’re able to enter the marketplace in many instances for as little as the cost of a domain name. With such easy entrance, there is a great temptation to hang your virtual shingle without a solid plan. Writing a business plan for your online business better prepares you for success. The first part of every business plan is writing a great mission statement, an engaging vision statement, and a memorable tagline.

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understanding local seo coffee shop
Design & Development, SEO

Understanding Local SEO

Supporting local businesses is essential for community growth and development. As a local business, you can’t expect all the locals to know your independent store exists or its exact location. That’s where local search engine optimization (local SEO) comes into play.

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MySQL Basics: How to Create Users featured image
How To, Tutorials

MySQL Basics: How to Create a MySQL User

Not familiar with MySQL? You may want to also check out our blog article, MySQL Basics: How to Create a MySQL Database. Why Would I Need Users in MySQL? Creating users is like creating login accounts for your database. If you want to give people access to work on your database, your best course of action is to create an account for them to log in on their own. You can then delete their account if they no longer need access. You can also limit their access by giving their account specific permissions. As the administrator, you can edit their…

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run your site without the command line pair networks control center
How To

Run Your Site without Touching the Command Line

With a shared hosting account from pair Networks, you don’t need to follow complicated processes to launch and maintain your website. For some web hosting accounts, you need to use the command line to manage aspects of your site. If you’re not familiar with the command line interface, it looks something like this:

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Weebly Site Builder

Using Weebly with pair Domains

How to Get a Domain Name on Weebly Getting a domain name to use with Weebly may seem like it’s a great technical feat, but in reality, it’s super easy! pair Domains offers you the “Included With” option to use your domain with Weebly. All you have to do is go to pairDomains, input an available domain name, and follow the steps to purchase it. If you don’t already have an account, pair Domains will walk you through making one.

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why choose an independent host red rocket
How To, Web Hosting

Why Choose an Independent Web Host

Did you celebrate Small Business Saturday by supporting your local entrepreneurs? Shopping at independent stores boosts your local economy and builds your community. You don’t have to limit your support to physical locations either. You can find local and independent businesses online too!

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Weebly Website Builder
pair Domains, Weebly Site Builder

What Kinds of Websites Can Be Made With Weebly?

What Kinds of Websites Can Be Made with Weebly? You can build your new website inside of pair Domains. Using Weebly, you’re able to build your new nonprofit donation center, local restaurant menu, membership site, eCommerce site, or blog. For most website types, you’re able to use the built-in Weebly features. There are two hundred and ninety-three apps available for you to use to build your website when you need special functionality for your new website.

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laptop remote work what to do after you build your site
Design & Development, SEO, WordPress

What To Do After You Build Your Website

So, you built your website. Now what? A site that simply exists on the internet isn’t enough. Hitting “publish” won’t be your last step. How will your audience find your site? Do they even know it exists? You have to let people know your site is live and make it easy for them to find. If you want your site to be successful, you have more work to do. Here’s what to do after creating a website:

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what kind of ssl certificate do i need pairSSL pair Networks
Security, Web Hosting

What Kind of SSL Certificate Do I Need?

Secure Socket Layer (SSL) Certificates are quickly becoming necessary to make Google Chrome happy. Without an SSL Cert, your site may suffer when it comes to search rankings and web traffic. And, with a new update in October 2017, Google Chrome will actively try to turn traffic away from your HTTP site. Even if you’re not collecting information from people, they may not make it to your site without first reading a warning message from Google. Without an SSL Certificate, Google Chrome will tell viewers your site isn’t secure and make them think twice before continuing to your website.

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Melea Strimple, COO of pair Networks, Inc. for National Business Women's Week
pair Spotlight

National Business Women’s Week pair Crew Spotlight COO Melea Strimple

    Melea Strimple is the Chief Operating Officer of pair Networks. She started with pair 17 years ago, after serving as the COO of a regional Internet service provider. Her career at pair has been focused on strengthening our support services and improving the customer experience. She enjoys problem-solving and helping others reach their goals, whether it be helping fellow staff or clients of pair Networks.

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National Business Women's Week Feature
pair Spotlight

National Business Women’s Week Feature Beth Krodel

  Beth Krodel is a founding partner of Insight Designs Web Solutions based in Boulder, Colorado. Now in their 19th year, Insight Designs has created more than 650 websites and apps for more than 500 clients on six continents. Insight Designs’ emphasis has always been on helping clients find the most effective ways to communicate with and engage their audiences. They pride themselves on developing sites, applications, and interfaces that are sophisticated and elegant, yet intuitive and easy-to-use. Insight Designers are problem solvers, idea people, and love leading the way for their clients. IN HER OWN WORDS “As the co-owner of…

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National Business Women's Week Feature
pair Spotlight

National Business Women’s Week Feature Rene Morozowich

    Rene Morozowich is a freelance WordPress developer in the Pittsburgh area. She helps entrepreneurs, small businesses, and nonprofits create, update and maintain engaging websites. When asked one of her favorite aspects of her work Rene said, “I love the technical details.” IN HER OWN WORDS “Something that guides me as a woman in business is remembering that it’s about people. Helping others succeed, doing great work and being someone people can count on and cultivating relationships with others — that’s what it’s all about. I’m thankful for the friends I’ve made on my journey — especially the other…

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WYSIWYG Website Builder
Web Hosting

What is a Website Builder?

You signed up for your pair Domains account after purchasing the best domain for your brand. Now you need a website. Don’t waste time being overwhelmed by the cost of hiring a designer. You can also save yourself the time required to learn coding. Access to Weebly, an easy to use drag-and-drop website builder, is Included with the purchase of your domain name. What is a Website Builder? A website builder is a user-friendly tool created to build a website using drag-and-drop technology. Drag-and-drop technology is built on a graphical interface. The interface relies on “dragging” what you need from…

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find the right blog name for your weebly website
How To

How to Find the Right Name for Your Blog

Starting a blog is often extremely beneficial for businesses, online stores, and anyone trying to share information or engage with people online. In fact, companies with regularly updated blogs receive 97% more links to their sites and marketers who prioritize blogging are 13x more likely to see a positive return on their investment into the blog. So, even if you’re not selling anything or developing a detailed marketing strategy, you and your website can still benefit from having an active blog with quality content.

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build your own website for free with weebly
How To

Build Your Own Website – For Free!

After you register your domain name, you probably can’t wait to create content and engage with your audience. But how can you accomplish this on a budget and without a coding background? Fortunately, you have options!

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FileZilla for Mac Featured Image
How To, Web Hosting

FileZilla for Mac

What is FileZilla? FileZilla is an FTP/SFTP client. FTP stands for File Transfer Protocol, while SFTP is the more secure version of FTP. FileZilla is capable of using both FTP and SFTP, so you can have that extra security if you desire it. FTP/SFTP is used to transfer files from one machine to another. It is a common way to take your local files and copy them to your server. FTP/SFTP clients, like FileZilla, make the process easy by giving you an easy-to-use interface. No complex commands needed here. Most of the time, you can drag-and-drop files and folders in…

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Connect to Your Server with SSH featured image
How To, Web Hosting

Securely Connecting to Your Web Server Using SSH

What is SSH? SSH (Secure Shell) is a terminal program that allows you to securely connect to another machine – in this case,  your server. This connection gives you the ability to manage your server from your local computer. SSH is a tool that gives you extra functionality that is not always included in your control center. While SSH may appear daunting at first, it is a necessity for getting the most out of your hosting account. Using SSH So you want to learn how to SSH? Great! First, we have to set you up with a way to use…

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Web Hosting

What is Shared Hosting?

What is Shared Hosting? Shared hosting is an inexpensive hosting option directed at beginners and modest websites. Is shared hosting right for you? How do you find a quality shared hosting package? We’ll walk you through the basics in this blog. How Does Shared Hosting Work? Our first step to assessing whether shared hosting works for you is to explain how it works. It’s called shared hosting because there are many shared accounts on one physical server. The server may be shared, but that’s the only shared thing. Only you can access and manage your account and site(s). You can…

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What is VPS Hosting Featured image
Web Hosting

What is VPS Hosting?

How VPS Works A VPS (“Virtual Private Server”) is a physical server that is divided and sold as multiple virtual machines.Each virtual server has its own operating system and server software, allowing each division to operate like its own server.  Every virtual server has its own provisioned resources, meaning that it is guaranteed a certain amount of RAM and processing power. It’s important to keep in mind that a section is still part of a bigger server that holds the hardware that is used. Each virtual server is programmed to think it only has its provisioned resources, and so cannot…

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How to Put Varnish Cache on WordPress featured image
How To, Tutorials, WordPress

How to Put Varnish Cache on Your WordPress Site

What is Varnish Cache? Varnish Cache is a web accelerator, which is used to speed up site loading times. So, how does it work? Well, a web accelerator acts as a proxy server that reduces the time it takes to access a website. A proxy server operates as a go-between for requests to the server. When a computer wants to load a site, it will contact the server and request the site’s information and resources. A proxy server intercepts those requests and processes them according to its instructions.

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An Introduction to SSL Certificates featured image
Design & Development, Security

An Introduction to SSL Certificates

An Introduction to Encryption Ever wonder how websites help keep hackers from stealing private information, like your credit card number or passwords? The answer: SSL. SSL, or Secure Sockets Layer, is a security protocol that protects the connection between your site and the visitor. When a visitor logs in or makes purchases on your site, the client (such as a browser) sends information to your website’s server. This information can be vulnerable while it’s traveling, making this the opportune time for hackers to strike. However, using SSL can secure the channel between client and server, making hacking much harder to pull…

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WordPress Hosting 101 Featured Image
Web Hosting

WordPress Hosting 101

So you want to start a WordPress site? Great! Now you have to decide how you want to host your new site. Figure Out What You’ll Be Doing Do you want your site to be a blog? An e-commerce site? A combination of both? The options are endless! Sit down and think about what you want to do with your site. Once you’ve decided, consider the design you’d like for your site. Do you prefer complex themes with lots of functionality or simple ones? Are you planning on using a lot of plugins or just one or two? These are…

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