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Web Hosting

9 Things You Need From Your Web Designer When They Give Your Site Back

Are You Parting Ways with Your Web Designer?  Are you parting ways with your web designer? If so, make sure you ask them all the important questions before they leave. Unless you’ve been incredibly involved in the process (and even then), there are likely things you don’t know about your website that you may need in the future.  Why do you need to go through this extra work now? Well, you may not be able to get into contact with your web designer later on. It’s better to be on the safe side and ask your web designer about your…

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Web Hosting

Why You Should Take Regular Website Backups

What Are Backups? Server backups play an important role in protecting your site. At a glance, server backups are a collection of everything on your server. You save them in case anything goes wrong on your server or site. That way, in the case of an emergency, you can overwrite your current server files with a clean version from before.  This makes a server backup invaluable. You never know when a site emergency might take place. Your site could get hacked. Your site maintenance could go terribly awry.  A server backup not only gives you peace of mind, but also…

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Web Hosting

How to Speed Up Your Website

Why is Site Speed Important Website speed is an important facet of the web design process. If you don’t factor in your site load time, you could be missing a critical piece of your visitor’s journey.  Are we being overdramatic? Well, we don’t think so. Here’s why: Google uses site speed as a search ranking factor, and there’s research supporting that fast sites have better conversion rates.  Better search engine rankings and conversion rates mean more meaningful traffic to your site. So your site speed is something to consider when building and maintaining a website.  Assess Your Site Speed Not…

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Web Hosting

WordPress Security: Why These Permission Changes to WordPress Files and Directories Can Save Your Site

Warning: This is a tutorial for advanced users. If you are not comfortable with file permissions, we recommend contacting our support team for help.  File Permissions File permissions are what they sound like: a set of permissions that determine who can and cannot access your files. These permissions not only affect who can view the file but also who can edit and execute it. It’s imperative to take the time to set up your file permissions correctly. Badly set file permissions can be a security risk, allowing anyone to access or execute items on your server.  WordPress is no exception….

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Design & Development

What Should I Put On My Blog Page

Blogs are a place where you can share ideas, opinions, and general information about a topic. Even if blogging is not the main goal of your site, there are a number of reasons why you might want to include a blog. Some common reasons include:  SEO benefits Establishing your expertise Sharing your ideas Generating passive income We’ll be walking you through how to create your own blog page in this article. However, keep in mind that this guide is for the main blog page where people go to see the latest blog posts, not the individual blog content pages.  What’s…

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Design & Development

Why You Should Use an SSL Certificate Even if You Don’t Have an E-Commerce Site

What are SSL Certificates? SSL (Secure Sockets Layer) certificates secure the connection between your websites and the customer. This ensures that any data that is communicated between the two (login credentials, payment details, etc), is encrypted.  Having an SSL certificate installed on your site tells your visitors that your site is trustworthy. You can tell if a website has an SSL certificate or not by checking the browser URL bar. When you visit a site, websites that possess an SSL certificate will have a lock symbol next to their URL. Myth: SSL Certificates Are Only Necessary on E-Commerce Sites While…

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Design & Development, Web Hosting

What Should I Put On My About Page

What’s the Point of an About Page? An About page gives readers the backstory to your website. Regardless of whether your website is for personal or business use, an about page can give website visitors a look behind the website. You can tell the story of how the website came to be or how you go to where you are today. You can talk about what your stand for, what your company stands for, and how your website aids in that goal. This page serves to orient visitors to your website’s purpose.  Thoughtfully crafted About pages can make your website…

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How To

How to Write Persuasive Website Text

Why Persuasion Matters on Websites When you built your website, you likely had a goal. It doesn’t matter whether your goal was grand or humble, your goal brought your website to life. Well, that and a little elbow grease. So, naturally, you want to make the most of your new web platform. That’s where persuasive website text comes in. You want to persuade your reader to have the same views you do about your goal. If you want to sell products, your persuasive text can convince readers that your products will benefit them. If you’re promoting your brand, your persuasive text…

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Web Hosting

Why 24/7 Support Matters

What is 24/7 Support? 24/7 Support means that you can contact our support team at any hour of the day, any day of the week. Pair Networks support is 24/7 and 365 days a year. That means that they’re even available to assist you on holidays.  You can call in, email, or submit a ticket through our account control center. Since our support staff works around the clock, you can rest assured that someone’s online and working towards your ticket.   Why You Need 24/7 Support for Web Hosting 24/7 support may not seem like a big deal. But when your…

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Weebly Site Builder

Unlock More Website Functionality with Weebly Apps

What You Need:  Pair Networks Shared or Weebly E-Commerce Hosting Weebly Pro or Business Plan What is the Weebly Site Builder? The Weebly Site Builder is an easy-to-use website builder. It features a drag-and-drop web page builder, so you never need to touch any backend code. Plus, you can see your site changes in its live site previewer! Being able to see a preview on your site’s front-end means you’ll know exactly what your site looks like before you publish.  The Weebly Site Builder is available on Pair Networks Shared and Weebly E-Commerce Hosting packages.  What are Weebly Apps? Weebly…

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Security, WordPress

WordPress 5.6 Risk: Here’s How to Protect Your Site

WordPress 5.6 was released on December 8, 2020. While this release has a number of beneficial improvements, it also includes something that introduces a potential security risk to your site.  The WordPress 5.6 Risk WordPress 5.6 comes with application password support. This means that outside applications can connect to your site and, once the application has access, it can generate a password for that application.  The normal process will look something like this: a third-party application requests to connect to your site and generate a password. You (or your site administrator) grants access. The application then generates a password for…

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Weebly Site Builder

How to Password Protect Your Weebly Pages

What You’ll Need:  Pair Hosting with Weebly Site Builder (available on and  Shared or Weebly E-Commerce Package) A Weebly Pro or Business Plan  Why Password Protect Your Pages? Some websites need a way of gating content. Whether you’re running a membership site or simply locking your work-in-progress away from non-developer eyes, having the option to password protect pages helps.  When you use a password to lock your pages, you control who views the content. Let’s say you’re a photographer who wants to upload galleries of images, but only have them accessible to their clients. Gating the photo gallery page behind…

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Weebly Site Builder

How to Change Your Weebly Favicon

What you need: Weebly Site Builder (available on any Shared or Weebly E-Commerce account) A Weebly Starter Hosting plan or higher Your brand’s logo What is a Favicon?  The term “favicon” is short for “favorite icon.” Favicons are small images that help site visitors identify your website in places where more information might not be possible. For example, favicons are used  in places like the browser tab, URL bar, and browser bookmarks. All of these places don’t have space for large images, so a favicon is the best option.  As you can see in the example below, Pair Network’s favicon…

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Design & Development

What Should I Put on My Homepage?

Planning Your Homepage: Why It’s Important When building a website, it’s tempting to dive directly into the building phase. However, there’s an important step before you start building: the page planning phase. This phase helps you develop goals and strategies to help visitors interact with your site, which can help boost your site’s user experience and marketing stats.  The homepage is an important page to a site. It’s one of the main pages and will likely receive the most visits from new and returning visitors.So if you want to give your website its best chance at success, you should invest…

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Design & Development

What Should I Put on My Welcome Page?

The Case for Page Planning While page planning isn’t an absolutely necessary step in the page-building process, it can give your website an edge. Instead of jumping straight into the building phase, the planning phase gives you a moment to contemplate best practices, your page’s goals, and more.  If you’re looking for an easy way to build your pages, check out our Weebly Site Builder or WordPress.   Without the planning step, web pages run the risk of confusing site design and muddling goals. With clear goals in mind, you can create the best page for your website.  But what goals…

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Weebly Site Builder

How to Add a Mailchimp Opt-In Form to Your Weebly Site

What You’ll Need:  A Pair Shared Hosting Account A Mailchimp account Why Use Opt-In Forms?  Opt-in forms are a way for people to grow their mailing lists. Mailing lists, in turn, are useful in a variety of marketing situations. From sharing information to generating hype for new products, mailing lists give you an extra avenue of contact with your prospective customers.   However, to use a mailing list, you first need to give users a way to sign up for it. That’s where the opt-in forms come in.  You can add an opt-in form to your site, then those interested can…

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WooCommerce

How to Create a “Swag” or Merchandise Store with WooCommerce

What You’ll Need:  Managed WordPress Hosting account  WooCommerce plugin (it’s free!) To create a WordPress Site What is a “Swag” or Merchandise Store?  A “swag” or merchandise store is a store where you can sell merch related to your brand. Do you have a podcast or influencer account that’s given you a following? Your followers may want more ways to support you or show off that they’re your fans.  The natural answer is a merch store. The best way to create a merch store is online. It makes it easy for your followers to find your store and easy for…

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Design & Development

How Long Has It Been Since Your Last Site Refresh and What’s Changed on the Web?

The Importance of the Site Refresh Refreshing your site with a new design is necessary every once in a while. If you don’t update, the fast-paced world of technology will leave your site looking outdated in a few years. To stay relevant, it’s necessary to fine-tune your site’s design periodically. The general rule of thumb is to redesign every few years, but there are a lot of signals that could be indicating you need a site refresh sooner rather than later.  We go into more detail about the site refresh in this article: How Often Should You Refresh Your Site’s…

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SEO, WordPress

WordPress and SEO

What is SEO?  SEO stands for Search Engine Optimization and it’s what determines where your site ranks in search results. If you want your website to excel and attract more visitors, then SEO is a must.  SEO isn’t just one thing, though. There are many aspects of SEO that can help (or hinder) your site in the search rankings.  Optimizing Your WordPress for SEO We’ll be going over some things you can do to boost your SEO. Some of our recommendations can be applied to all sites, while others are specifically designed for WordPress.  Some of these tips will have…

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Design & Development

What Should I Put on My One-Page Podcast Site?

Why It’s Important to Plan Your Pages Constructing a website without a plan is like assembling furniture without the instructions. You could get it right, but it’s more likely you’ll reach the end and wonder how you ended up with three extra screws.  Creating a site without a clear plan can lead to a weak user interface and message. People could land on your site and not be able to tell what you’re about or what they should do next. Many problems can pop up in a poorly planned site and not all of them will be immediately apparent.  So…

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WordPress

How to Add a Mailchimp Opt-In Form to Your WordPress

What you’ll need A Pair WordPress Hosting Account A Mailchimp account Optional: Pair Site Staging Enabled to Test Site Changes What’s So Great About an Opt-In Form?  Opt-in forms are a way for you to gather a group of people who are interested in your business. Whether you run a blog, manage an e-commerce site, or promote a different type of online presence, using an opt-in form can open up new avenues of communication.  When someone uses an opt-in form, they’re signing up to be a part of a greater list. You can use this list to generate leads and…

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Web Hosting

How to Create a Dropship Store with ShopSite

What You’ll Need: A Pair ShopSite Hosting Account A Doba Account What is a Dropship Store? A dropship store is a business that doesn’t need to keep the products they sell in stock. Instead, they take the orders they receive and pass them onto a third-party supplier. The supplier then takes care of the handling and shipping.  Dropshipping is predominantly done online, so you need to set up your e-commerce storefront. This storefront is where people will place orders for the products, then you’ll let the supplier know where to ship.  There are benefits to running a dropshipping store. For…

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Web Hosting

How do I Add Links to My Podcasts

Your website serves as an ambassador to your brand and podcast. It’s natural to include a way for visitors to access your podcast on various podcasting platforms. Even if you have your podcasts available for listening directly on your website, some people prefer a certain platform.  So if you want to add your podcast to your website, how do you do so? We’ve put together this guide to help you do just that.  The first step is to find your podcast’s link on the different platforms. We’ve included steps on how to do this on popular platforms below. Once you…

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Design & Development

How Often Should You Refresh Your Site’s Look and Feel?

When running a website, it’s natural to go through a few redesigns over the years. But how do you know when is the right time to refresh your site?  The general rule of thumb is to refresh your website every two to three years. However, sometimes other factors indicate it’s time to switch things up. We’ll be going over those indicators below. If any of them apply to your website, it may be time to start thinking about refreshing your site’s look and feel.  When Your Site is Underperforming Underwhelming performance is one glaring indicator that your website is ready…

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Design & Development, Weebly Site Builder

How to Create a “Swag” or Merchandise Store with Weebly

What You’ll Need: A Shared Hosting Account What is a “Swag” or Merchandise Store?  If you’re reading this post, you’re likely familiar with a “Swag” store. It’s a shop that furthers your brand by selling exclusive brand merchandise. This can be anything from branded clothing to virtual memberships.  “Swag” or merchandise shops are a great way to further your podcast, influencer account, etc. They not only give your followers a way to further support you, but some of the usual swag items will do advertising for you. So people are paying you so that they can wear or own something…

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WordPress

Optimizing Your WordPress for Marketing

What you’ll need:  Managed WordPress Hosting A Desire to Improve Your Site Why Should You Optimize Your WordPress for Marketing? When building a website, you’re focused on the end goal: creating a functioning (and hopefully aesthetically pleasing) website for your audience. But after your website is created and launched, you may feel at a loss. What do you do next?  Marketing is the answer. You’ve built your site, now it’s time for you to promote it. You can use marketing to grow your audience, strengthen your brand, make sales, and so much more. For some of you, this is probably…

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Security

2020 Security Suggestions from the Pair Security Team

With many people moving and expanding their businesses online, it’s important to take steps to secure your online presence. Practicing good security habits keeps your virtual assets safe from those who would do it harm. With malware, ransomware, phishing, and other digital attacks floating around on the internet, you can never be too careful.  Luckily, if you practice good security techniques, you can make your account and online assets much less vulnerable to attacks. That’s why we asked our security team here at Pair Networks what security suggestions they had for our customers.  Here’s what they recommended focusing on: Pair…

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Web Hosting

What Payment Processor Should You Use with Your E-Commerce Site?

Payment is an integral part of an e-commerce site. After all, you don’t want to give your products away for free. You want to make money! So every e-commerce site needs to consider what payment system works best for them. Some CMS make the choices easy, like Weebly, while others give you more options.  So how do you know what payment processor is best for you? We’ll walk you through the basics and give you the information you need to help you make the best choice.  What is a Payment Processor? But first, we want to make sure we’re all…

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Web Hosting

Landing Pages vs Websites: What’s the Difference?

Marketing has a lot of industry-specific terms and acronyms. If you’re new to the marketing scene, it can look intimidating. But we’re here to tell you that you don’t have to be afraid. Marketing terms are usually very straightforward when you find out their background. In this article we’ll be covering what a “landing page” is. While it sounds similar to a website, they are not quite the same. After reading this article, you’ll be able to confidently distinguish between the two (and be able to build your own awesome landing pages).  What is a Website? You’re likely already familiar…

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Web Hosting

Keep Visitors Coming by Updating Popular Content

Content marketing is a common staple in many marketing plans. Not only is it a great way to establish your business as a thought leader, it also can greatly help your site’s SEO. After all, a lot of the things SEO requires can be accomplished through your content.  So content is important. However, many business owners get so caught up in churning out new content, they neglect a valuable resource: old content.  Why You Should Update Your Content Updating your content can give you access to an untapped content resource. You’ve already put in the work to create it, so…

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