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laptop remote work what to do after you build your site
Design & Development, SEO, WordPress

What To Do After You Build Your Website

So, you built your website. Now what? A site that simply exists on the internet isn’t enough. Hitting “publish” won’t be your last step. How will your audience find your site? Do they even know it exists? You have to let people know your site is live and make it easy for them to find. If you want your site to be successful, you have more work to do. 1. Conduct Keyword Research Search and email are the two most common internet activities. People are always searching for information online using different search engines like Google or Bing. You want…

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what kind of ssl certificate do i need pairSSL pair Networks
Security, Web Hosting

What Kind of SSL Certificate Do I Need?

Secure Socket Layer (SSL) Certificates are quickly becoming necessary to make Google Chrome happy. Without an SSL Cert, your site may suffer when it comes to search rankings and web traffic. And, with a new update in October 2017, Google Chrome will actively try to turn traffic away from your HTTP site. Even if you’re not collecting information from people, they may not make it to your site without first reading a warning message from Google. Without an SSL Certificate, Google Chrome will tell viewers your site isn’t secure and make them think twice before continuing to your website. You…

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How to Put Varnish Cache on WordPress featured image
How To, Tutorials, WordPress

How to Put Varnish Cache on Your WordPress Site

What is Varnish Cache? Varnish Cache is a web accelerator, which is used to speed up site loading times. So, how does it work? Well, a web accelerator acts as a proxy server that reduces the time it takes to access a website. A proxy server operates as a go-between for requests to the server. When a computer wants to load a site, it will contact the server and request the site’s information and resources. A proxy server intercepts those requests and processes them according to its instructions. So, Varnish Cache is a proxy that processes requests in a way…

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An Introduction to SSL Certificates featured image
Design & Development, Security

An Introduction to SSL Certificates

An Introduction to Encryption Ever wonder how websites help keep hackers from stealing private information, like your credit card number or passwords? The answer: SSL. SSL, or Secure Sockets Layer, is a security protocol that protects the connection between your site and the visitor. When a visitor logs in or makes purchases on your site, the client (such as a browser) sends information to your website’s server. This information can be vulnerable while it’s traveling, making this the opportune time for hackers to strike. However, using SSL can secure the channel between client and server, making hacking much harder to pull…

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how to start a podcast with wordpress and pair networks hosting
How To, Tutorials, WordPress

How to Launch Your First Podcast with WordPress

In 2017, 42 million Americans listen to podcasts weekly. With such a large variety of engaging, hands-free audio content, it’s not surprising that podcasts are growing more and more popular. You can take advantage of this fast-growing medium by learning how to start a podcast of your own with WordPress. Reaching this large audience of podcast listeners will not only expand your influence, but will also establish you as a thought leader and an authority in your area of focus. Whether your goals involve fame, fortune, or something less cliché, we can help you launch your first podcast with WordPress….

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ecommerce wordpress mobile site
Web Hosting, WordPress

5 Ways to Improve Your eCommerce WordPress Site

Entrepreneurs frequently start selling their latest products or services online with a cool new business website instead of a store front. Without a physical location, you can reduce startup capital and reach a larger audience. Unfortunately, it’s not as simple as creating a new WordPress site and magically becoming a bestseller overnight. Even the most experienced entrepreneurs and business-savvy people may find the world of eCommerce websites difficult to navigate. Here are a few ways to increase traffic and drive revenue with your eCommerce WordPress site: 1. Start a Blog Blogging isn’t just for bloggers. You can blog too! You’ll…

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Improving Accessibility on Your Site features image
Design & Development

Improving Accessibility on Your Site

When we’re creating for the web, it’s easy to forget about making our content accessible for all audience types. With more than 36 million adults in the United States being unable to read past a third-grade reading level and the growing usage of screen readers for the visually impaired, making your website accessible is more important than ever. Making Your Site Accessible When it comes to website structure, we often consider the website finished when the front-end is visually pleasing. However, screen readers use the website’s code to navigate. So if your code is messy, your website would appear to…

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8 tips for building your nonprofit website, umbrellas
Design & Development, How To, SEO, Tutorials

8 Tips for Building Your Nonprofit Website

You don’t need a huge budget to have an engaging website for your nonprofit organization. Having an online presence will help your organization achieve success whether you define success as awareness, donations, or something else entirely. With a well-designed and thoughtfully-created website, you can accomplish more than you thought possible. Are you ready to get started on your nonprofit website? 1. Choose a Website Builder First, as the official web builder for your nonprofit, find an easy-to-use website builder tool. With so many different content creation services, you don’t need to learn to code to create a decent website. Just…

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Web Hosting, WordPress

Getting Started with WordPress

What is WordPress?   WordPress is the World’s most popular blogging software. WordPress software is free and open-source, features lots of themes, plugins, a visual editor, and an active and supportive user and developer community.   CMS vs. Blog   WordPress is best known as a blogging tool, but technically it’s a CMS, or content management system. A CMS is more than just a blog, and in fact, it doesn’t have to be used for blogging at all. A CMS is primarily a tool for managing the files, media, and code that make up a website. As such, it offers…

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all about ssl certificates, purple geometric, certificate
Security, SEO, Web Hosting

All About SSL Certificates

What is An SSL Certificate? At pair Networks, we are often asked, “what is an SSL Certificate and why do I need one?” An SSL, or Secure Socket Layer, Certificate encrypts information moving between your web server and internet browser. You can think of it like this –

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Top 5 Infamous Hackers
Geek Out, Security, Web Hosting

Top 5 Most Infamous Hackers of All Time

  Who are these Infamous Hackers? And what do they want? When you think of a hacker, most people imagine a lonesome figure aglow by a single computer screen, frantically typing some matrix-like script in an anonymous subterranean basement. But Hackers and their motives are as varied and broad as ‘hacking’ itself.

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Securing WordPress
Security, WordPress

Securing WordPress Sites

When performing a self-installation of WordPress, there are easy steps that can be taken to help protect against an attack.  Many of the cases our Abuse Department deals with on a daily basis are the result of malicious WordPress attacks. Securing WordPress will make it much harder for malware to gain access.

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Design & Development, Email, How To, Tutorials

All About SPF Records

SPF records list the authorized sending hosts for a particular domain name. A receiving mail client can then check that incoming mail comes from a host authorized to be sending mail from a particular domain. This allows mail clients to check that an e-mail’s sender address isn’t being spoofed.

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