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How many emails have you received today? With over 105 billions emails sent every day, you probably have a few unread emails in your inbox and so do your customers. Compelling email subject lines may be the difference between the emails you read and the ones you move to your trash folder. Subject lines are like first impressions; you want them to be good, memorable, and, in this case, clickable.
Email marketing can help you maintain engagement with your website visitors. Have you ever heard of FOMO or the “fear of missing out?” Even if you’ve never heard of FOMO, you’ve probably experienced it. FOMO drives people to engage with the world so they don’t feel left out. Usually FOMO refers to a person feeling anxious after realizing they missed a cool event or a fun time with friends.
Introduction to pair Custom Mailboxes pair Networks includes custom mailboxes on its Shared, VPS, and Dedicated hosting packages. Custom mailboxes look professional and are a great addition to any business. With so many different possible uses, having the option to create custom mailboxes is a great addition to a hosting account. If you have a pair Networks’ Shared, VPS, or Dedicated hosting account, there’s a good chance you have custom mailboxes included on your account at no extra cost. For example, our base Shared hosting packages come with 500 custom mailboxes. These custom mailboxes are based on your domain,…
How to Get Free SSL As a website owner you want to achieve the best possible SERP ranking, but you’re not sure where to start. The Internet has been abuzz with the need for an encrypted browsing experience ever since Google announced changes to displaying websites without ‘https’ early 2017. What is SSL? Do you need SSL even if you don’t sell anything on your website? How do you access free SSL? What is SSL? The simple explanation is that SSL stands for secure sockets layer. This secure socket layer creates a privacy tunnel. The tunnel or SSL is the…
How Much Does WordPress Hosting Cost? The time has come for you to build your website. You’ve decided WordPress has everything you need to launch and scale in the future. All that is left on your to-do list is to learn the cost of hosting your WordPress website. Hosting Shared Hosting Shared hosting for your WordPress website is available for less with annual payment or $5.95 monthly. Shared hosting includes reliable uptime, rapid loading speed, and up to 500 custom email addresses using your .COM. For $2.95 per month, pairSIM provides 1-Click installation, automatic software updates, and management. Top level…
An SSL Certificate can be installed on your site to create an encrypted link to your visitors. This helps keep information from being stolen during transit between the browser and server. In a world with rising cyber crime, you can never be too careful with your online presence. An SSL certificate also authenticates that your company is associated with your domain, thus giving visitors peace of mind when they land on your site. Visitors will know your site is secured by the lock icon in browser URL field. It is commonly believed that you only need an SSL certificate if…
How to Serve Your Site Over HTTPS A site served over https is more secure. Since https uses the secure port 443, which encrypts outgoing information, it is much more difficult for people to spy on your site’s information. Regular http, on the other hand, uses port 80, which sends information via plain text. Plain text can easily be compromised during transit and by using it, you risk exposing your site and its visitors’ information to the world. However, in order to use https, you will first need an SSL certificate. For more information about SSL certificates, see our What…
What is a CDN? A Content Delivery Network, commonly referred to as a CDN, offers a way to cut down on bandwidth usage and site load time. How does it do this? Well, that requires some explanation about how CDNs work. CDNs are a network of geographically dispersed servers. They have servers in many different locations, commonly called points of presence (PoP). CDNs can hold some of the content for your site so when visitors load your site, the content will load directly from the CDN. Loading directly from the CDN reduces the strain placed on your hosting server, who…
Supporting local businesses is essential for community growth and development. As a local business, you can’t expect all the locals to know your independent store exists or its exact location. That’s where local search engine optimization (local SEO) comes into play.
So, you built your website. Now what? A site that simply exists on the internet isn’t enough. Hitting “publish” won’t be your last step. How will your audience find your site? Do they even know it exists? You have to let people know your site is live and make it easy for them to find. If you want your site to be successful, you have more work to do. Here’s what to do after creating a website:
Secure Socket Layer (SSL) Certificates are quickly becoming necessary to make Google Chrome happy. Without an SSL Cert, your site may suffer when it comes to search rankings and web traffic. And, with a new update in October 2017, Google Chrome will actively try to turn traffic away from your HTTP site. Even if you’re not collecting information from people, they may not make it to your site without first reading a warning message from Google. Without an SSL Certificate, Google Chrome will tell viewers your site isn’t secure and make them think twice before continuing to your website.
What is Varnish Cache? Varnish Cache is a web accelerator, which is used to speed up site loading times. So, how does it work? Well, a web accelerator acts as a proxy server that reduces the time it takes to access a website. A proxy server operates as a go-between for requests to the server. When a computer wants to load a site, it will contact the server and request the site’s information and resources. A proxy server intercepts those requests and processes them according to its instructions.
An Introduction to Encryption Ever wonder how websites help keep hackers from stealing private information, like your credit card number or passwords? The answer: SSL. SSL, or Secure Sockets Layer, is a security protocol that protects the connection between your site and the visitor. When a visitor logs in or makes purchases on your site, the client (such as a browser) sends information to your website’s server. This information can be vulnerable while it’s traveling, making this the opportune time for hackers to strike. However, using SSL can secure the channel between client and server, making hacking much harder to pull…
In 2017, 42 million Americans listen to podcasts weekly. With such a large variety of engaging, hands-free audio content, it’s not surprising that podcasts are growing more and more popular.
Entrepreneurs frequently start selling their latest products or services online with a cool new business website instead of a store front. Without a physical location, you can reduce startup capital and reach a larger audience. Unfortunately, it’s not as simple as creating a new WordPress site and magically becoming a bestseller overnight. Even the most experienced entrepreneurs and business-savvy people may find the world of eCommerce websites difficult to navigate. Here are a few ways to increase traffic and drive revenue with your eCommerce WordPress site:
When we’re creating for the web, it’s easy to forget about making our content accessible for all audience types. With more than 36 million adults in the United States being unable to read past a third-grade reading level and the growing usage of screen readers for the visually impaired, making your website accessible is more important than ever. Making Your Site Accessible When it comes to website structure, we often consider the website finished when the front-end is visually pleasing. However, screen readers use the website’s code to navigate. So if your code is messy, your website would appear to…
You don’t need a huge budget to have an engaging website for your nonprofit organization. Having an online presence will help your organization achieve success whether you define success as awareness, donations, or something else entirely. With a well-designed and thoughtfully-created website, you can accomplish more than you thought possible.
When you launch a website, you want people to visit, check out your content, and engage with the site. In addition to social media and commenting, people also like to communicate and engage via email. When you have an email address that’s not associated with your web domain, people are less likely to email you. It can also look unprofessional when you use email addresses like @gmail.com or @yahoo.com. Fortunately, you have another option, custom domain email. Here are a few of the advantages that come with having a custom email address:
Search engine optimization or SEO plays a huge role in how search engines like Google and Bing rank your website. Adding elements like page titles, meta descriptions, alt text, and keywords helps search engines find your site and display it to people who search relevant terms. Search engines also grant higher ranking to high-performing websites with fast page load times and little or no downtime.
What is WordPress? WordPress is the World’s most popular blogging software. WordPress software is free and open-source, features lots of themes, plugins, a visual editor, and an active and supportive user and developer community.
If you’re used to free third party services, you might not have considered the question of IMAP vs. POP email before. One of the most common questions we get is which email protocol to use. Most of the time, the answer is simple: use IMAP. Why then does POP exist and when should you use it? What advantages does it have over IMAP? In-Depth Comparison IMAP, the “Internet Message Access Protocol” has its main advantage right in its name: IMAP is all about access. Email is stored on a central server, and access is granted to all of your devices….
What is An SSL Certificate? At pair Networks, we are often asked, “what is an SSL Certificate and why do I need one?” An SSL, or Secure Socket Layer, Certificate encrypts information moving between your web server and internet browser. You can think of it like this –
Who are these Infamous Hackers? And what do they want? When you think of a hacker, most people imagine a lonesome figure aglow by a single computer screen, frantically typing some matrix-like script in an anonymous subterranean basement. But Hackers and their motives are as varied and broad as ‘hacking’ itself.
Realizing that your WordPress Site has been hacked can be very upsetting. Your site was working well and then all of a sudden it disappeared. During this distressing time it’s important to keep in mind that hacks rarely equal a total loss.
Help prevent malware from messing with your computer by understanding how different types work. What is MalWare? “Malicious” + “Software” = Malware You can think of Malware much like a human virus. Malware is an umbrella term for hostile or intrusive software that a computer can catch from an outside source.
Choosing an Operating System for your account can feel a bit daunting. When first setting up a Hosting Account, many worry which OS is right for their needs. What’s the difference between FreeBSD and Ubuntu? Which one is right for me?
The Internet Corporation For Assigned Names and Numbers (ICANN) is the board that oversees all domain name registrars and sets policies that registrars must follow. ICANN has always required accurate contact information for domain names, but the requirement was rarely enforced.
What are IP Addresses? Also known as Internet Protocol Addresses, IP Addresses are used to identify different computers and devices on the Internet. You can think of it like a home return address on a mailing envelope, only used in numbers and periods.
When performing a self-installation of WordPress, there are easy steps that can be taken to help protect against an attack. Many of the cases our Abuse Department deals with on a daily basis are the result of malicious WordPress attacks. Securing WordPress will make it much harder for malware to gain access.
SPF records list the authorized sending hosts for a particular domain name. A receiving mail client can then check that incoming mail comes from a host authorized to be sending mail from a particular domain. This allows mail clients to check that an e-mail’s sender address isn’t being spoofed.
