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Web Hosting Tips + Tricks + News

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Design & Development

Check out our tips and tutorials on web design and development! pair Networks does all the work for you so you can focus on building, designing, and developing your website. Learn about SEO, WordPress, security, email, and more!

Design & Development

What Should I Put on My Homepage?

Planning Your Homepage: Why It’s Important When building a website, it’s tempting to dive directly into the building phase. However, there’s an important step before you start building: the page planning phase. This phase helps you develop goals and strategies to help visitors interact with your site, which can help boost your site’s user experience and marketing stats.  The homepage is an important page to a site. It’s one of the main pages and will likely receive the most visits from new and returning visitors.So if you want to give your website its best chance at success, you should invest…

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Design & Development

What Should I Put on My Welcome Page?

The Case for Page Planning While page planning isn’t an absolutely necessary step in the page-building process, it can give your website an edge. Instead of jumping straight into the building phase, the planning phase gives you a moment to contemplate best practices, your page’s goals, and more.  If you’re looking for an easy way to build your pages, check out our Weebly Site Builder or WordPress.   Without the planning step, web pages run the risk of confusing site design and muddling goals. With clear goals in mind, you can create the best page for your website.  But what goals…

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WooCommerce

How to Create a “Swag” or Merchandise Store with WooCommerce

What You’ll Need:  Managed WordPress Hosting account  WooCommerce plugin (it’s free!) To create a WordPress Site What is a “Swag” or Merchandise Store?  A “swag” or merchandise store is a store where you can sell merch related to your brand. Do you have a podcast or influencer account that’s given you a following? Your followers may want more ways to support you or show off that they’re your fans.  The natural answer is a merch store. The best way to create a merch store is online. It makes it easy for your followers to find your store and easy for…

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Design & Development

How Long Has It Been Since Your Last Site Refresh and What’s Changed on the Web?

The Importance of the Site Refresh Refreshing your site with a new design is necessary every once in a while. If you don’t update, the fast-paced world of technology will leave your site looking outdated in a few years. To stay relevant, it’s necessary to fine-tune your site’s design periodically. The general rule of thumb is to redesign every few years, but there are a lot of signals that could be indicating you need a site refresh sooner rather than later.  We go into more detail about the site refresh in this article: How Often Should You Refresh Your Site’s…

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SEO, WordPress

WordPress and SEO

What is SEO?  SEO stands for Search Engine Optimization and it’s what determines where your site ranks in search results. If you want your website to excel and attract more visitors, then SEO is a must.  SEO isn’t just one thing, though. There are many aspects of SEO that can help (or hinder) your site in the search rankings.  Optimizing Your WordPress for SEO We’ll be going over some things you can do to boost your SEO. Some of our recommendations can be applied to all sites, while others are specifically designed for WordPress.  Some of these tips will have…

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Design & Development

What Should I Put on My One-Page Podcast Site?

Why It’s Important to Plan Your Pages Constructing a website without a plan is like assembling furniture without the instructions. You could get it right, but it’s more likely you’ll reach the end and wonder how you ended up with three extra screws.  Creating a site without a clear plan can lead to a weak user interface and message. People could land on your site and not be able to tell what you’re about or what they should do next. Many problems can pop up in a poorly planned site and not all of them will be immediately apparent.  So…

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WordPress

How to Add a Mailchimp Opt-In Form to Your WordPress

What you’ll need A Pair WordPress Hosting Account A Mailchimp account Optional: Pair Site Staging Enabled to Test Site Changes What’s So Great About an Opt-In Form?  Opt-in forms are a way for you to gather a group of people who are interested in your business. Whether you run a blog, manage an e-commerce site, or promote a different type of online presence, using an opt-in form can open up new avenues of communication.  When someone uses an opt-in form, they’re signing up to be a part of a greater list. You can use this list to generate leads and…

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Design & Development

How Often Should You Refresh Your Site’s Look and Feel?

When running a website, it’s natural to go through a few redesigns over the years. But how do you know when is the right time to refresh your site?  The general rule of thumb is to refresh your website every two to three years. However, sometimes other factors indicate it’s time to switch things up. We’ll be going over those indicators below. If any of them apply to your website, it may be time to start thinking about refreshing your site’s look and feel.  When Your Site is Underperforming Underwhelming performance is one glaring indicator that your website is ready…

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Design & Development, Weebly Site Builder

How to Create a “Swag” or Merchandise Store with Weebly

What You’ll Need: A Shared Hosting Account What is a “Swag” or Merchandise Store?  If you’re reading this post, you’re likely familiar with a “Swag” store. It’s a shop that furthers your brand by selling exclusive brand merchandise. This can be anything from branded clothing to virtual memberships.  “Swag” or merchandise shops are a great way to further your podcast, influencer account, etc. They not only give your followers a way to further support you, but some of the usual swag items will do advertising for you. So people are paying you so that they can wear or own something…

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WordPress

Optimizing Your WordPress for Marketing

What you’ll need:  Managed WordPress Hosting A Desire to Improve Your Site Why Should You Optimize Your WordPress for Marketing? When building a website, you’re focused on the end goal: creating a functioning (and hopefully aesthetically pleasing) website for your audience. But after your website is created and launched, you may feel at a loss. What do you do next?  Marketing is the answer. You’ve built your site, now it’s time for you to promote it. You can use marketing to grow your audience, strengthen your brand, make sales, and so much more. For some of you, this is probably…

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Security

2020 Security Suggestions from the Pair Security Team

With many people moving and expanding their businesses online, it’s important to take steps to secure your online presence. Practicing good security habits keeps your virtual assets safe from those who would do it harm. With malware, ransomware, phishing, and other digital attacks floating around on the internet, you can never be too careful.  Luckily, if you practice good security techniques, you can make your account and online assets much less vulnerable to attacks. That’s why we asked our security team here at Pair Networks what security suggestions they had for our customers.  Here’s what they recommended focusing on: Pair…

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Online Business, WordPress

No Coding Required: Start an E-Commerce Site with WordPress

What You’ll Need: Pair WordPress Hosting Pair Domains Custom Domain What is WordPress? WordPress is a CMS (or Content Management System) that makes it easy to build websites. We’ve put together a guide to help you use WordPress to design your very own e-commerce site! Don’t worry – the process is simple. We have all the tools you need right here at Pair Networks to get you started. We’ll cover:  Who WordPress is right for How to create an e-commerce site with WordPress If you have any questions about getting started with a WordPress e-commerce site, we’re here to help!  …

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Design & Development

Which Open-Source CMS is Best for You?

CMS, or Content Management Systems, can help maximize the amount of time you spend creating content. It simplifies pushing content out so you can spend more time with your content and less fiddling with the back end. Whether that’s by supplying a beginner-friendly interface with low to no code or just giving you a simple process for publishing your content. If you would prefer to use a CMS to manage your website content, then you’re in luck! There are loads of CMSs out there for you to use. On the downside, there are loads of CMS out there. So how…

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wordfence for beginners header graphic with white text against blue fence
Security, WordPress

Wordfence for Beginners

Keeping your WordPress website secure should be a top priority. After putting in all that work to design, promote, and launch your WordPress site, you don’t want to lose all of your content in an attack. A simple way to protect your WP site is with the Wordfence security plugin. 

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8 tips and quotes on combining social media and seo
SEO

8 Quotes on the Power of Combining Social Media and SEO

Your website has to compete with millions of other websites for web traffic. How can you use SEO and social media to increase your traffic and stand out from the rest? We asked the experts for you! Check out these tips on how a combination of SEO and social media can help you promote your website effectively.

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WordPress

WP Hosting vs. Shared Hosting for Your WordPress Website

WordPress is one of the most popular content management systems (CMS) available, which is one of the reasons pair offers separate hosting services specifically designed for WordPress websites. WP hosting plans don’t exist to make you pay more for having a WordPress website. There are real advantages to using WP hosting for your WordPress website. It doesn’t work for every budget though, which is why pair also offers Shared hosting with pairSIM for WordPress. Which type of hosting will work best for you and your WordPress website?

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How Social Media Influencers Can Benefit from Having a Website
SEO

How Social Media Influencers Can Benefit from Having a Website

A website can help micro- and macro-influencers expand their brand and monetize their reach more effectively. With a website, influencers have a one-stop shop to showcase their brand and share it with potential collaborators. Websites allow for more flexibility with the messaging and format while also establishing credibility for you as an influencer. Are you a social media influencer? Influencer marketing means businesses focus on influential people on social media instead of trying to reach their target market as a whole on a particular platform. Instead of investing money in sponsored tweets or boosted Facebook posts, businesses will have an…

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More Lanes, More Traffic 5 Ways to Grow Your Website
SEO, Web Hosting

More Lanes, More Traffic: 5 Ways to Grow Your Website Audience

In the real world, adding more lanes for cars always equals more traffic. You can apply the same idea to your website. Adding more lanes or more ways people can find your site, the more traffic you’ll see. You can create lanes using a variety of different tools and methods. Here are five quick strategies to help you get started: 1. Paid Acquisition As with most things, money talks. The quickest way to get more web traffic is through paid acquisition or online advertising. If you have the budget for it, start with pay-per-click (PPC) campaigns on Google. Google processes…

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Landing Page vs Website: What's the Difference?
SEO

Landing Page vs. Website: What’s the Difference?

Many businesses use a combination of landing pages in addition to their website to generate awareness and attract new customers. Other businesses rely solely on their website to reach and satisfy the needs of their audience online. What’s the difference between a landing page and a website? Which one should you use for your business?

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Al About SPF Records
Design & Development, Email, How To, Tutorials

All About SPF Records

If you have email, you’re familiar with spam. It seems that no matter how many protocols, filters, and walls we implement, spam always seems to be finding a way through. Not only that, but sometimes spam uses our emails to seemingly send spam. This is called spoofing. Spoofing is when a spammer changes the from address to a different, legitimate email. So while we’re not actually sending the email, it will look like the email has been sent from our email. To help combat spoofing, you can use an SPF record. What is an SPF record? SPF stands for “sender…

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How Dedicated, Shared, and Parked Domains Relate to IP Addresses
Design & Development, Security, SEO

How Dedicated, Shared, and Parked Domains Relate to IP Addresses

What are IP Addresses? IP (Internet Protocol) Addresses are used to identify different computers and devices on the internet. It’s like an home address – the internet uses IP addresses to locate and transfer data to and from places. IP addresses are usually a bunch of letters and periods, like 216.83.241.113. While this is easy for a computer to understand and compute, we humans have a much harder time remembering a jumble of numbers. That’s why we’ve tied domain names to IP addresses. It’s much easier to remember website.com than it is to remember 216.83.241.113. That’s one of the reasons…

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Back that Site Up: A Backup Guide through the ACC
Design & Development, Security, Tutorials

Back that Site Up: A Backup Guide through the ACC

It’s important to ensure that you always have copies of your files and to understand how to generate your own backups to avoid losing potentially valuable information. Backups can be useful to recover files in the case of accidental deletion, to revert a site to a previous version if changes don’t work out as planned, or to restore a site after data loss. A Backup Guide for Your Site While pair Networks does keep backups of each server’s hard drive, they are only for restoration of an entire server after a drive failure. They cannot be used to restore individual…

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SEO for WordPress
Design & Development, SEO, WordPress

SEO for WordPress

Your new WordPress blog looks dazzling. The content is intriguing. It’s lights, camera, action! Now all you need is an audience. But where to find them? How do you draw visitors in? SEO for WordPress SEO, which stands for Search Engine Optimization, is an important strategy used to connect your site with the right audience. A first-page result for the right search on Google will direct much more traffic to your site. The higher the ranking, the more competitive it is, with the top three search results for popular searches being the ultimate prize. So how do you start edging…

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Shared, VPS, & Dedicated Hosting Platforms – What’s the Difference?
Design & Development, Web Hosting

Shared, VPS, & Dedicated Hosting Platforms – What’s the Difference?

Web servers are the foundation for websites. However, not all servers are the same. Not only are there differences in hardware, but there are different server types that offer different amounts of security. These differences, combined with the hardware, can make up drastically different hosting packages. We’ll go over three of these popular hosting types and lay out some common characteristics of each of them. Shared Hosting Shared web hosting accounts share the resources (like memory and RAM) of a single server with other shared web hosting accounts. You can think of shared hosting like owning a single unit in…

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Lock it Down: How to Keep Your Site Secure
Design & Development, Security, WordPress

Lock it Down: How to Keep Your Site Secure

In an era where websites are compromised by malicious software all the time, one of the most common security questions is ‘How do I help protect my site from hackers?’ Although it can seem daunting, there are plenty of steps you can take to help keep your site secure. How to Keep Your Site Secure Keep it Fresh Always keep your platforms (like WordPress, Drupal, etc.) and their associated plugins up to date with the latest versions. Having outdated software is one of the easiest ways for malware to break into your site. Think of an old version of WordPress…

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Content Management Systems: Joomla, Drupal, & WordPress
Design & Development, Drupal, Joomla, WordPress

Content Management Systems: Joomla, Drupal, & WordPress

If you are looking to build a dynamic website without having to worry about the coding and technical aspects of it; WordPress, Joomla, and Drupal have established themselves as the leaders for online content management systems. Comparing Content Management Systems No one CMS is better than another. It largely depends on your situation, site goals, and skill level. WordPress, Joomla, & Drupal What is a Content Management System? Otherwise known as a CMS, it is a system used to manage the content of a website. It allows the account holder who may not be familiar with coding, to manage the…

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Why You Need an Event Website and How to Get Started
Design & Development

Why You Need an Event Website and How to Get Started

Whether you’re hosting a wedding or a conference, you can benefit from having a website for your event. You can increase awareness for your event and build anticipation more effectively with a website. A special event website will also give you more freedom and flexibility with messaging. You can easily change and update information as needed to let your guests and participants know what’s happening.

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Why You Need a Small Business Website
Design & Development, SEO

Why You Need a Small Business Website

Every business needs a website even your small business. Whether you’re starting a new business or you’ve had a storefront for years, there is value in joining the global community online with your very own website. The internet is a powerful tool that you can use to your advantage and reach millions of people. A small business website acts as a storefront, a marketing platform, and more all in one accessible place.

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