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Design & Development

Check out our tips and tutorials on web design and development! pair Networks does all the work for you so you can focus on building, designing, and developing your website. Learn about SEO, WordPress, security, email, and more!

Design & Development

DIY, How to Design & Create Your Website — Part 1

  You’ve been wanting a website for a while now but hesitating because just how do you get started? What do you need, what do you need to know how to do, and what are the best resources? Pair is here to help. This two-part series will walk you through everything you need to get started, create, design, and launch a successful, secure website!   Step 1: Choose a Domain Name Chances are, you have something in mind for the name of your new site, whether it is your company’s name, your own name, or that of a unique service….

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Malware

What You Need to Know about Website Malware

  As you may know, many types of malware can attack your site. By their nature, they are meant to cause untold chaos and damage. Malware can either hit and destroy or can lay dormant until activated. And it doesn’t discriminate. Your aunt’s blog is as vulnerable as a large national retailer.   Worse, your reputation, traffic, and income will likely suffer if your website is infected. And, it’s not just a problem for the webmaster. Malicious code attempts to infect the computers of site visitors also.   Suspicious activity or signs of malware make your site appear untrustworthy, damaging…

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Security, SSL Certificates

An Introduction to SSL Certificates — a Website Must 

  Ever wonder how websites help keep hackers from stealing private information, like your credit card number or passwords? The answer: SSL.  SSL, or Secure Sockets Layer, is a security protocol that protects the connection between your site and the visitor. When a visitor logs in or makes purchases on your site, the client (such as a browser) sends information to your website’s server. This information can be vulnerable while traveling, making this the opportune time for hackers to strike. However, using SSL can secure the channel between client and server, making hacking much harder to pull off.    To incorporate…

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Malware, Security

2022 Malware Survival Guide

“Malicious” + “Software” = Malware Malware is essentially the same as a human virus. It’s an umbrella term for malicious or intrusive software that a computer can catch from an outside source; it is any file, software, etc., that is intended to hurt a computer or user.   Malware can take over a computer and make it do things the user may not want it to do, such as sending spam mail, stealing sensitive information, spreading the malware to other computers, etc.   Some sources estimate that in 2022, malware now exceeds the number of legitimate programs available online. Microsoft,…

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Security

Hacking Websites Is Still a Thing — Don’t Get Exploited!

  When it comes to hacking websites, notorious hackers provide stories that, in some cases, are impossible to believe.    But do!    The limits of the human mind are nonexistent when it comes to sleuthing the system. That’s why our goal is always to stay on our toes when keeping your website out of reach and super secure from meddling minds.   Take these three famous hackers: The Department of Justice called Kevin Mitnick the “most wanted computer criminal in U.S. history.” He was also one of the FBI’s Most Wanted after hacking into 40 major corporations.  Graham Ivan…

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SEO

5 Smart Business Reasons for Creating a Blog

  Sure, you enjoy writing for writing’s sake, but did you know that blogging can benefit your business? Put your ‘way with words’ to good use–making money for you! Learn how you can use content creation to drive and deliver exceptional results.   Reason #1: DIRECT TRAFFIC TO YOUR SITE Since publishing new blog posts creates new indexed pages on your site, you create more pages that can show up in Google’s search results. More pages in the search results mean more potential leads for you.     Reason #2: CREATE SWEET, SWEET LEADS So, you’ve got a new blog post. Now, you…

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Design & Development, WordPress

How to Speed Up Your WordPress Site

  Why Is Site Speed So Important? If you want to create a successful site, it’s essential to factor in site speed. Site speed is one of those things that go unnoticed when it works well but is painfully obvious when it doesn’t.    Visitors will bounce off a site that has slow page loading times. Likewise, websites with poor site speed may negatively impact their SEO.    But don’t worry – even if your WordPress site is slow now, we have a few tips to help you speed things up.   Step 1: Assess Your Site Speed   You…

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SEO, Web Hosting

Why Does SEO Matter for Your Website?

Why Does SEO Matter for Your Website?   You’ve probably heard the term “SEO” a billion times. But what does it really mean for you and your site? Read on to learn how embracing SEO can impact and improve your website and your business.   WHY IT’S TIME TO TAKE SEO SERIOUSLY Now, more than ever, people are shopping online. Factors like the Pandemic and work-from-home make shopping online not only convenient, but preferable. Given the prevalence of online shoppers, SEO is a must for your site.    Why is SEO so important to your business?  Here are a few…

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Security

Secure Your Hosting Account in 2022

Why Security Matters The virtual world is booming, but so is the darker underside of the internet. Various hacks have made news this past year, and it’s likely only going to get worse.  Websites aren’t immune to these attacks. In fact, they’re increasingly vulnerable since they live in virtual space.  So how do you protect your website in a world where hacks are getting more sophisticated? We have a few tips:  Turn on Malware Scanning Malware can be incredibly disruptive to websites. It can result in site defacement, stolen information, and more.  Plus, it’s stealthy. You won’t always know you…

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Security

WordPress Security: Make it Harder for Hackers with These Tips

The Importance Of WordPress Security WordPress is a fantastic tool. In fact, it powers a gigantic percentage of the sites on the internet today. However, becoming a giant isn’t without setbacks.  Because WordPress is so popular, it also means that it’s a popular choice for digital attacks. That’s why it’s imperative to practice good security when setting up your WordPress site. Otherwise, you could risk your site’s wellbeing.   Tips From Pair’s Security Experts What security measures should a WordPress site owner be practicing? We asked our Security team for their recommendations. We’ll go over their recommendations in more detail below,…

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WordPress

WordPress and Google Adsense: How does it work?

What is Google AdSense? Google AdSense is a tool made by Google to help you monetize your site. It works by showing ads to visitors on your site, then compensating you based on the number of visitors who see or click the ad. Google AdSense acts as a middleman, of sorts. You have the space to place ads and want to make money from your site, while other people want their ads placed in front of their target audience. Google AdSense connects the two, and handles which ads are displayed and your payment.  How does Google AdSense decide on the…

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Design & Development

What Should I Put On My Product/Services Page?

Having a website for your business is a good investment. While a physical location may restrict your business, a virtual presence can widen your audience and extend your reach. For e-commerce, that can mean opening up your products to a national and international audience.  For more localized businesses, like those selling a service, a virtual presence still increases your reach. Your virtual presence can help garner interest outside of word of mouth or your regular neighborhoods. People may also be more apt to give your business a chance since they can find information about your business online.  Your product or…

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WordPress

Lazy Loading and WordPress

Do you want to speed up your WordPress website and take some of the strain off your server resources? Lazy loading on WordPress may be the answer.  What is Lazy Loading?  Lazy loading is a strategy used on webpages to defer loading unimportant elements until they’re needed.  Let’s say you visit a website with lazy loading. When you load the page, everything within your viewport displays normally. However, what you don’t see is that the images down the page haven’t loaded yet. When you do scroll down, the images will quickly load. If you choose not to scroll down, the…

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Design & Development

What Should I Put On My Blog Page

Blogs are a place where you can share ideas, opinions, and general information about a topic. Even if blogging is not the main goal of your site, there are a number of reasons why you might want to include a blog. Some common reasons include:  SEO benefits Establishing your expertise Sharing your ideas Generating passive income We’ll be walking you through how to create your own blog page in this article. However, keep in mind that this guide is for the main blog page where people go to see the latest blog posts, not the individual blog content pages.  What’s…

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Design & Development

Why You Should Use an SSL Certificate Even if You Don’t Have an E-Commerce Site

What are SSL Certificates? SSL (Secure Sockets Layer) certificates secure the connection between your websites and the customer. This ensures that any data that is communicated between the two (login credentials, payment details, etc), is encrypted.  Having an SSL certificate installed on your site tells your visitors that your site is trustworthy. You can tell if a website has an SSL certificate or not by checking the browser URL bar. When you visit a site, websites that possess an SSL certificate will have a lock symbol next to their URL. Myth: SSL Certificates Are Only Necessary on E-Commerce Sites While…

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Design & Development, Web Hosting

What Should I Put On My About Page

What’s the Point of an About Page? An About page gives readers the backstory to your website. Regardless of whether your website is for personal or business use, an about page can give website visitors a look behind the website. You can tell the story of how the website came to be or how you go to where you are today. You can talk about what your stand for, what your company stands for, and how your website aids in that goal. This page serves to orient visitors to your website’s purpose.  Thoughtfully crafted About pages can make your website…

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Security, WordPress

WordPress 5.6 Risk: Here’s How to Protect Your Site

WordPress 5.6 was released on December 8, 2020. While this release has a number of beneficial improvements, it also includes something that introduces a potential security risk to your site.  The WordPress 5.6 Risk WordPress 5.6 comes with application password support. This means that outside applications can connect to your site and, once the application has access, it can generate a password for that application.  The normal process will look something like this: a third-party application requests to connect to your site and generate a password. You (or your site administrator) grants access. The application then generates a password for…

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Design & Development

What Should I Put on My Homepage?

Planning Your Homepage: Why It’s Important When building a website, it’s tempting to dive directly into the building phase. However, there’s an important step before you start building: the page planning phase. This phase helps you develop goals and strategies to help visitors interact with your site, which can help boost your site’s user experience and marketing stats.  The homepage is an important page to a site. It’s one of the main pages and will likely receive the most visits from new and returning visitors.So if you want to give your website its best chance at success, you should invest…

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Design & Development

What Should I Put on My Welcome Page?

The Case for Page Planning While page planning isn’t an absolutely necessary step in the page-building process, it can give your website an edge. Instead of jumping straight into the building phase, the planning phase gives you a moment to contemplate best practices, your page’s goals, and more.  If you’re looking for an easy way to build your pages, check out our Weebly Site Builder or WordPress.   Without the planning step, web pages run the risk of confusing site design and muddling goals. With clear goals in mind, you can create the best page for your website.  But what goals…

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WooCommerce

How to Create a “Swag” or Merchandise Store with WooCommerce

What You’ll Need:  Managed WordPress Hosting account  WooCommerce plugin (it’s free!) To create a WordPress Site What is a “Swag” or Merchandise Store?  A “swag” or merchandise store is a store where you can sell merch related to your brand. Do you have a podcast or influencer account that’s given you a following? Your followers may want more ways to support you or show off that they’re your fans.  The natural answer is a merch store. The best way to create a merch store is online. It makes it easy for your followers to find your store and easy for…

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Design & Development

How Long Has It Been Since Your Last Site Refresh and What’s Changed on the Web?

The Importance of the Site Refresh Refreshing your site with a new design is necessary every once in a while. If you don’t update, the fast-paced world of technology will leave your site looking outdated in a few years. To stay relevant, it’s necessary to fine-tune your site’s design periodically. The general rule of thumb is to redesign every few years, but there are a lot of signals that could be indicating you need a site refresh sooner rather than later.  We go into more detail about the site refresh in this article: How Often Should You Refresh Your Site’s…

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SEO, WordPress

WordPress and SEO

What is SEO?  SEO stands for Search Engine Optimization and it’s what determines where your site ranks in search results. If you want your website to excel and attract more visitors, then SEO is a must.  SEO isn’t just one thing, though. There are many aspects of SEO that can help (or hinder) your site in the search rankings.  Optimizing Your WordPress for SEO We’ll be going over some things you can do to boost your SEO. Some of our recommendations can be applied to all sites, while others are specifically designed for WordPress.  Some of these tips will have…

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Design & Development

What Should I Put on My One-Page Podcast Site?

Why It’s Important to Plan Your Pages Constructing a website without a plan is like assembling furniture without the instructions. You could get it right, but it’s more likely you’ll reach the end and wonder how you ended up with three extra screws.  Creating a site without a clear plan can lead to a weak user interface and message. People could land on your site and not be able to tell what you’re about or what they should do next. Many problems can pop up in a poorly planned site and not all of them will be immediately apparent.  So…

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WordPress

How to Add a Mailchimp Opt-In Form to Your WordPress

What you’ll need A Pair WordPress Hosting Account A Mailchimp account Optional: Pair Site Staging Enabled to Test Site Changes What’s So Great About an Opt-In Form?  Opt-in forms are a way for you to gather a group of people who are interested in your business. Whether you run a blog, manage an e-commerce site, or promote a different type of online presence, using an opt-in form can open up new avenues of communication.  When someone uses an opt-in form, they’re signing up to be a part of a greater list. You can use this list to generate leads and…

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Design & Development

How Often Should You Refresh Your Site’s Look and Feel?

When running a website, it’s natural to go through a few redesigns over the years. But how do you know when is the right time to refresh your site?  The general rule of thumb is to refresh your website every two to three years. However, sometimes other factors indicate it’s time to switch things up. We’ll be going over those indicators below. If any of them apply to your website, it may be time to start thinking about refreshing your site’s look and feel.  When Your Site is Underperforming Underwhelming performance is one glaring indicator that your website is ready…

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Design & Development, Weebly Site Builder

How to Create a “Swag” or Merchandise Store with Weebly

What You’ll Need: A Shared Hosting Account What is a “Swag” or Merchandise Store?  If you’re reading this post, you’re likely familiar with a “Swag” store. It’s a shop that furthers your brand by selling exclusive brand merchandise. This can be anything from branded clothing to virtual memberships.  “Swag” or merchandise shops are a great way to further your podcast, influencer account, etc. They not only give your followers a way to further support you, but some of the usual swag items will do advertising for you. So people are paying you so that they can wear or own something…

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WordPress

Optimizing Your WordPress for Marketing

What you’ll need:  Managed WordPress Hosting A Desire to Improve Your Site Why Should You Optimize Your WordPress for Marketing? When building a website, you’re focused on the end goal: creating a functioning (and hopefully aesthetically pleasing) website for your audience. But after your website is created and launched, you may feel at a loss. What do you do next?  Marketing is the answer. You’ve built your site, now it’s time for you to promote it. You can use marketing to grow your audience, strengthen your brand, make sales, and so much more. For some of you, this is probably…

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Security

2020 Security Suggestions from the Pair Security Team

With many people moving and expanding their businesses online, it’s important to take steps to secure your online presence. Practicing good security habits keeps your virtual assets safe from those who would do it harm. With malware, ransomware, phishing, and other digital attacks floating around on the internet, you can never be too careful.  Luckily, if you practice good security techniques, you can make your account and online assets much less vulnerable to attacks. That’s why we asked our security team here at Pair Networks what security suggestions they had for our customers.  Here’s what they recommended focusing on: Pair…

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Online Business, WordPress

No Coding Required: Start an E-Commerce Site with WordPress

What You’ll Need: Pair WordPress Hosting Pair Domains Custom Domain What is WordPress? WordPress is a CMS (or Content Management System) that makes it easy to build websites. We’ve put together a guide to help you use WordPress to design your very own e-commerce site! Don’t worry – the process is simple. We have all the tools you need right here at Pair Networks to get you started. We’ll cover:  Who WordPress is right for How to create an e-commerce site with WordPress If you have any questions about getting started with a WordPress e-commerce site, we’re here to help!  …

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