No Coding Required: Start an E-Commerce Site with WordPress

June 12, 2020

What You’ll Need: Pair WordPress Hosting Pair Domains Custom Domain What is WordPress? WordPress is a CMS (or Content Management System) that makes it easy to build websites. We’ve put together a guide to help you use WordPress to design your very own e-commerce site! Don’t worry – the process is simple. We have all the tools you need right here at Pair Networks to get you started. We’ll cover: Who WordPress is right for How to create an e-commerce site with WordPress If you have any questions about getting started with a WordPress e-commerce site, we’re here to help! …

How To

Tips for Maximizing Your Remote Work Performance

April 13, 2020

Remote work can be extremely rewarding – you can work from anywhere without the normal office distractions. However, for the new remote worker, it can also be overwhelming. The comfort of home might prove to be too comfortable, or you may have trouble ever truly disconnecting. Unfortunately, there is no one-size-fits-all setup for working remotely. What works for some may not work for others. However, we’ve put together a list of performance boosting tips that have been used successfully in the past. We can’t promise all of these tips will work for you, but there’s a good chance you will…

How To, Web Hosting

Why You Should Update Your CMS and How to Get Started

May 20, 2019

Building a website is much easier and faster when you use a content management system or CMS. A CMS functions to manage the creation of digital content and reduces your need to code from scratch. Depending on which CMS you choose, they come with a variety of features including:

Online Business, pair Domains

Do I Need a Website for My YouTube Channel?

March 20, 2019

Do I Need a Website for My YouTube Channel? Yes, You Need a Website to Grow Your YouTuber Brand YouTube is the most lucrative platform for content creators according to an article by Business Insider. Over 180 million hours of YouTube content is viewed on connected television devices daily. Entrepreneurs, celebrities, and brands interested in reaching cord cutters and young audiences produce content for the platform. Creatives, budding entertainers, and aspiring influencers launch YouTube channels to connect with audiences. Whether you’re a B2B service provider, self-employed, creative, or entertainer, you want to build your channel and brand with a website….

Design & Development, Email, How To, Tutorials

All About SPF Records

February 13, 2019

If you have email, you’re familiar with spam. It seems that no matter how many protocols, filters, and walls we implement, spam always seems to be finding a way through. Not only that, but sometimes spam uses our emails to seemingly send spam. This is called spoofing. Spoofing is when a spammer changes the from address to a different, legitimate email. So while we’re not actually sending the email, it will look like the email has been sent from our email. To help combat spoofing, you can use an SPF record. What is an SPF record? SPF stands for “sender…

Design & Development, Security, Tutorials

Back that Site Up: A Backup Guide through the ACC

January 31, 2019

It’s important to ensure that you always have copies of your files and to understand how to generate your own backups to avoid losing potentially valuable information. Backups can be useful to recover files in the case of accidental deletion, to revert a site to a previous version if changes don’t work out as planned, or to restore a site after data loss. A Backup Guide for Your Site While pair Networks does keep backups of each server’s hard drive, they are only for restoration of an entire server after a drive failure. They cannot be used to restore individual…

How To, Weebly Site Builder

FAQs: Building a Website

September 14, 2018

Building a website from scratch sounds daunting. Fortunately, there are tools available that make it easier than ever to build and launch a website on your own. With the right resources, you can have your new website up and running in less than a day.

How To, Web Hosting

How to Transfer a WordPress Site to a New Host

May 31, 2018

Learning how to transfer a WordPress site to a new host doesn’t have to take all day. Whether you’re doing it on your own or getting help from a host, here’s a step-by-step guide!

Email, How To, Tutorials

7 Tips for Writing Email Subject Lines

April 9, 2018

How many emails have you received today? With over 105 billions emails sent every day, you probably have a few unread emails in your inbox and so do your customers. Compelling email subject lines may be the difference between the emails you read and the ones you move to your trash folder. Subject lines are like first impressions; you want them to be good, memorable, and, in this case, clickable.

How To

Rsync: What is it and How do I Use it?

March 13, 2018

What is Rsync? Rsync is a Linux-based tool that can be used to sync files between remote and local servers. Rsync has many options that can help you define the connections you make. From deciding the type of shell that should be used to files that should be excluded in a transfer, rsync gives you the power to shape the transfer specifications. It should be noted, however, that rsync makes it very easy to accidentally overwrite your files. So we recommend double-checking everything before you sync or using the –dry-run option. Rsync is great for complex file syncs and for…

How To, Tutorials

What’s a Traceroute and How Do I Use One?

February 28, 2018

What is a Traceroute? Traceroute is a network diagnostic tool that can be used to analyze the connection from one network device to another. Connections between computers are not instantaneous – instead, information journeys across networks and through multiple locations to reach its destination. Using traceroute gives you the ability to find out what route the data is taking and if there are any problems on the path. Traceroute is a great way to check on connection problems. Since it travels along the same path as your connection, it can report back to where it failed and possibly offer clues…

Design & Development, How To, Security

How to Serve Your Site Over HTTPS

February 9, 2018

How to Serve Your Site Over HTTPS A site served over https is more secure. Since https uses the secure port 443, which encrypts outgoing information, it is much more difficult for people to spy on your site’s information. Regular http, on the other hand, uses port 80, which sends information via plain text. Plain text can easily be compromised during transit and by using it, you risk exposing your site and its visitors’ information to the world. However, in order to use https, you will first need an SSL certificate. For more information about SSL certificates, see our What…

How To, Tutorials

MySQL Basics: How to Delete a MySQL User

February 7, 2018

If you haven’t read the other installments in our MySQL blog series, we recommend you check them out: MySQL Basics: How to Create a MySQL User MySQL Basics: How to Create a MySQL Database Since the previous blog posts have already walked you through creating a MySQL user, you’re now prepared for the next step: deleting a MySQL user. Deleting a MySQL user is very simple. Unlike the process of creating a user, where you have to add permissions, deleting a user only requires you to enter the command and the username. Deleting a user from your MySQL database will…

Tutorials

Everything to Know about 403 Errors

January 26, 2018

Encountering a 403 error is frustrating, but it’s not the end of the world. You haven’t broken anything beyond repair yet.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Build Your Website

December 29, 2017

Write Your Online Business Plan Build Your Website Designing a professional website for your online business can be done without learning a single line of HTML. Decide which content management system will work best for your audience. Choose the theme for your website, lay out the website summary map, and prepare content for each page. Building the website for your online business is the final step before hanging your “open for business” sign online.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Investment

December 28, 2017

Write Your Online Business Plan Investment Launching an online business doesn’t require a large initial investment. You’ll need a domain and website hosting solution. For less than the cost of your monthly coffee habit, you can launch your website.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Monetization

December 27, 2017

Write Your Online Business Plan Monetization There are several ways to make money from your online business. Before you “hang your shingle” decide how much you’d like to make from your new venture. You can achieve your ultimate goals offering multiple products, services, and ad revenue.

How To, Online Business, Web Hosting

Write Your Online Business Plan: SWOT Analysis

December 26, 2017

Write Your Online Business Plan S.W.O.T. Analysis S.W.O.T. Analysis helps you launch your business with a full understanding of your strengths, weaknesses, opportunities, and threats. Armed with an understanding of the condition of your industry before analyzing the strengths of your business may uncover more services and products for you to offer. Acknowledging your weaknesses places you in a position to protect and improve your online business as it grows. Recognizing opportunities prepares you for a successful launch. Identifying internal and external threats equips you to respond before systemic inadequacies develop.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Marketing

December 21, 2017

Write Your Online Business Plan Marketing Choosing what kind of website is best for your online business is your first marketing decision. After you’ve chosen what type of website to make you decide how your website will look. Choosing the website type and look is the last step in creating a plan to connect with your audience.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Introduce Your Team

December 20, 2017

Write Your Online Business Plan Introduce Your Team Establishing a rapport with your website visitor aids in the development of trust. Trust is necessary for a website visitor to become a client. Sharing information about your company’s management team is an important step to building a connection with your audience.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Solution Distinction

December 18, 2017

Write Your Online Business Plan How is Your Solution Distinctive Your website offers a solution to your website visitors’ problems they’re unable to find anywhere else online. Website visitors will find you based on how you describe your solution to their need. Describing your solution is the first step to distinguishing yourself. Visitors want to know how your solution is different- from the website name you choose- to the services you make available.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Industry Analysis

December 17, 2017

Write Your Online Business Plan Industry Analysis Understanding your position in the industry you’re entering is important to set yourself up for success. Taking time to research each niche, nook, and cranny can be a way to discover more ways to meet your customers’ needs. A thorough analysis is an investment of your time to position yourself well in the industry.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Brand Distinction

December 16, 2017

What Makes Your Online Business Different Many successful online businesses are able to succeed doing something another website already does because they are able to communicate what makes them unique. Being able to share how your brand stands alone in your industry is imperative to attracting, and keeping attention online. Your website visitors want to know why your solution will work for them.

Online Business, Web Hosting

Write Your Online Business Plan: Mission and Vision Statement

December 15, 2017

Write Your Online Business Plan Mission and Vision Statement Starting an online business is an exciting experience. You’re able to enter the marketplace in many instances for as little as the cost of a domain name. With such easy entrance, there is a great temptation to hang your virtual shingle without a solid plan. Writing a business plan for your online business better prepares you for success. The first part of every business plan is writing a great mission statement, an engaging vision statement, and a memorable tagline.

How To, Tutorials

MySQL Basics: How to Create a MySQL User

December 11, 2017

Not familiar with MySQL? You may want to also check out our blog article, MySQL Basics: How to Create a MySQL Database. Why Would I Need Users in MySQL? Creating users is like creating login accounts for your database. If you want to give people access to work on your database, your best course of action is to create an account for them to log in on their own. You can then delete their account if they no longer need access. You can also limit their access by giving their account specific permissions. As the administrator, you can edit their…

How To

Run Your Site without Touching the Command Line

December 5, 2017

With a shared hosting account from pair Networks, you don’t need to follow complicated processes to launch and maintain your website. For some web hosting accounts, you need to use the command line to manage aspects of your site. If you’re not familiar with the command line interface, it looks something like this:

How To, Web Hosting

Why Choose an Independent Web Host

November 28, 2017

Did you celebrate Small Business Saturday by supporting your local entrepreneurs? Shopping at independent stores boosts your local economy and builds your community. You don’t have to limit your support to physical locations either. You can find local and independent businesses online too!

How To

How to Find the Right Name for Your Blog

October 6, 2017

Starting a blog is often extremely beneficial for businesses, online stores, and anyone trying to share information or engage with people online. In fact, companies with regularly updated blogs receive 97% more links to their sites and marketers who prioritize blogging are 13x more likely to see a positive return on their investment into the blog. So, even if you’re not selling anything or developing a detailed marketing strategy, you and your website can still benefit from having an active blog with quality content.

How To

Build Your Own Website – For Free!

October 5, 2017

After you register your domain name, you probably can’t wait to create content and engage with your audience. But how can you accomplish this on a budget and without a coding background? Fortunately, you have options!

How To, Web Hosting

FileZilla for Mac

October 3, 2017

What is FileZilla? FileZilla is an FTP/SFTP client. FTP stands for File Transfer Protocol, while SFTP is the more secure version of FTP. FileZilla is capable of using both FTP and SFTP, so you can have that extra security if you desire it. FTP/SFTP is used to transfer files from one machine to another. It is a common way to take your local files and copy them to your server. FTP/SFTP clients, like FileZilla, make the process easy by giving you an easy-to-use interface. No complex commands needed here. Most of the time, you can drag-and-drop files and folders in…