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Email, How To, Tutorials

7 Tips for Writing Email Subject Lines

How many emails have you received today? With over 105 billions emails sent every day, you probably have a few unread emails in your inbox and so do your customers. Compelling email subject lines may be the difference between the emails you read and the ones you move to your trash folder. Subject lines are like first impressions; you want them to be good, memorable, and, in this case, clickable.

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How To

Rsync: What is it and How do I Use it?

What is Rsync? Rsync is a Linux-based tool that can be used to sync files between remote and local servers. Rsync has many options that can help you define the connections you make. From deciding the type of shell that should be used to files that should be excluded in a transfer, rsync gives you the power to shape the transfer specifications. It should be noted, however, that rsync makes it very easy to accidentally overwrite your files. So we recommend double-checking everything before you sync or using the –dry-run option. Rsync is great for complex file syncs and for…

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How To, Tutorials

What’s a Traceroute and How Do I Use One?

What is a Traceroute? Traceroute is a network diagnostic tool that can be used to analyze the connection from one network device to another. Connections between computers are not instantaneous – instead, information journeys across networks and through multiple locations to reach its destination. Using traceroute gives you the ability to find out what route the data is taking and if there are any problems on the path. Traceroute is a great way to check on connection problems. Since it travels along the same path as your connection, it can report back to where it failed and possibly offer clues…

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Design & Development, How To, Security

How to Serve Your Site Over HTTPS

How to Serve Your Site Over HTTPS A site served over https is more secure. Since https uses the secure port 443, which encrypts outgoing information, it is much more difficult for people to spy on your site’s information. Regular http, on the other hand, uses port 80, which sends information via plain text. Plain text can easily be compromised during transit and by using it, you risk exposing your site and its visitors’ information to the world. However, in order to use https, you will first need an SSL certificate. For more information about SSL certificates, see our What…

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How To, Tutorials

MySQL Basics: How to Delete a MySQL User

If you haven’t read the other installments in our MySQL blog series, we recommend you check them out: MySQL Basics: How to Create a MySQL User MySQL Basics: How to Create a MySQL Database Since the previous blog posts have already walked you through creating a MySQL user, you’re now prepared for the next step: deleting a MySQL user. Deleting a MySQL user is very simple. Unlike the process of creating a user, where you have to add permissions, deleting a user only requires you to enter the command and the username. Deleting a user from your MySQL database will…

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How To, Online Business, Web Hosting

Write Your Online Business Plan: Build Your Website

Write Your Online Business Plan  Build Your Website Designing a professional website for your online business can be done without learning a single line of HTML. Decide which content management system will work best for your audience. Choose the theme for your website, lay out the website summary map, and prepare content for each page. Building the website for your online business is the final step before hanging your “open for business” sign online.

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How To, Online Business, Web Hosting

Write Your Online Business Plan: SWOT Analysis

Write Your Online Business Plan S.W.O.T. Analysis   S.W.O.T. Analysis helps you launch your business with a full understanding of your strengths, weaknesses, opportunities, and threats. Armed with an understanding of the condition of your industry before analyzing the strengths of your business may uncover more services and products for you to offer. Acknowledging your weaknesses places you in a position to protect and improve your online business as it grows. Recognizing opportunities prepares you for a successful launch. Identifying internal and external threats equips you to respond before systemic inadequacies develop.  

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How To, Online Business, Web Hosting

Write Your Online Business Plan: Solution Distinction

Write Your Online Business Plan How is Your Solution Distinctive Your website offers a solution to your website visitors’ problems they’re unable to find anywhere else online. Website visitors will find you based on how you describe your solution to their need. Describing your solution is the first step to distinguishing yourself. Visitors want to know how your solution is different- from the website name you choose- to the services you make available.

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How To, Online Business, Web Hosting

Write Your Online Business Plan: Industry Analysis

Write Your Online Business Plan Industry Analysis Understanding your position in the industry you’re entering is important to set yourself up for success. Taking time to research each niche, nook, and cranny can be a way to discover more ways to meet your customers’ needs. A thorough analysis is an investment of your time to position yourself well in the industry.

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How To, Online Business, Web Hosting

Write Your Online Business Plan: Brand Distinction

What Makes Your Online Business Different Many successful online businesses are able to succeed doing something another website already does because they are able to communicate what makes them unique. Being able to share how your brand stands alone in your industry is imperative to attracting, and keeping attention online. Your website visitors want to know why your solution will work for them.

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Online Business, Web Hosting

Write Your Online Business Plan: Mission and Vision Statement

  Write Your Online Business Plan Mission and Vision Statement Starting an online business is an exciting experience. You’re able to enter the marketplace in many instances for as little as the cost of a domain name. With such easy entrance, there is a great temptation to hang your virtual shingle without a solid plan. Writing a business plan for your online business better prepares you for success. The first part of every business plan is writing a great mission statement, an engaging vision statement, and a memorable tagline.

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How To, Tutorials

MySQL Basics: How to Create a MySQL User

Not familiar with MySQL? You may want to also check out our blog article, MySQL Basics: How to Create a MySQL Database. Why Would I Need Users in MySQL? Creating users is like creating login accounts for your database. If you want to give people access to work on your database, your best course of action is to create an account for them to log in on their own. You can then delete their account if they no longer need access. You can also limit their access by giving their account specific permissions. As the administrator, you can edit their…

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How To

Run Your Site without Touching the Command Line

With a shared hosting account from pair Networks, you don’t need to follow complicated processes to launch and maintain your website. For some web hosting accounts, you need to use the command line to manage aspects of your site. If you’re not familiar with the command line interface, it looks something like this:

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How To, Web Hosting

Why Choose an Independent Web Host

Did you celebrate Small Business Saturday by supporting your local entrepreneurs? Shopping at independent stores boosts your local economy and builds your community. You don’t have to limit your support to physical locations either. You can find local and independent businesses online too!

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find the right blog name for your weebly website
How To

How to Find the Right Name for Your Blog

Starting a blog is often extremely beneficial for businesses, online stores, and anyone trying to share information or engage with people online. In fact, companies with regularly updated blogs receive 97% more links to their sites and marketers who prioritize blogging are 13x more likely to see a positive return on their investment into the blog. So, even if you’re not selling anything or developing a detailed marketing strategy, you and your website can still benefit from having an active blog with quality content.

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build your own website for free with weebly
How To

Build Your Own Website – For Free!

After you register your domain name, you probably can’t wait to create content and engage with your audience. But how can you accomplish this on a budget and without a coding background? Fortunately, you have options!

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How To, Web Hosting

FileZilla for Mac

What is FileZilla? FileZilla is an FTP/SFTP client. FTP stands for File Transfer Protocol, while SFTP is the more secure version of FTP. FileZilla is capable of using both FTP and SFTP, so you can have that extra security if you desire it. FTP/SFTP is used to transfer files from one machine to another. It is a common way to take your local files and copy them to your server. FTP/SFTP clients, like FileZilla, make the process easy by giving you an easy-to-use interface. No complex commands needed here. Most of the time, you can drag-and-drop files and folders in…

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How To, Web Hosting

Securely Connecting to Your Web Server Using SSH

What is SSH? SSH (Secure Shell) is a terminal program that allows you to securely connect to another machine – in this case,  your server. This connection gives you the ability to manage your server from your local computer. SSH is a tool that gives you extra functionality that is not always included in your control center. While SSH may appear daunting at first, it is a necessity for getting the most out of your hosting account. Using SSH So you want to learn how to SSH? Great! First, we have to set you up with a way to use…

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How To, Tutorials, WordPress

How to Put Varnish Cache on Your WordPress Site

What is Varnish Cache? Varnish Cache is a web accelerator, which is used to speed up site loading times. So, how does it work? Well, a web accelerator acts as a proxy server that reduces the time it takes to access a website. A proxy server operates as a go-between for requests to the server. When a computer wants to load a site, it will contact the server and request the site’s information and resources. A proxy server intercepts those requests and processes them according to its instructions.

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How To, Tutorials

Setting Up an .htaccess Redirect

What is a 301 Redirect? A 301 redirect reroutes site traffic from one place to another. If example1.com has a 301 redirect setup to send people to example2.net, all the visitors who type in “example1.com” will end up at example2.net, instead.   What are 301 Redirects Good For? 301 redirects are particularly useful for things like site maintenance and moving traffic to a new site.   Using a 301 Redirect for Site Maintenance Using 301 redirects for site maintenance allows you to reroute traffic from all over the site to a “Sorry, our site is down for maintenance” page. 301…

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How To, Tutorials

MySQL Basics: How to Create a MySQL Database

What is SQL? SQL, or Structured Query Language, is a language that helps you interact with databases. Using SQL, you can set up databases, tear them down, fill them up with data, create inter-database relationships, and much, much more.   What are Databases? Databases are virtual structures that hold data. They are very efficient for data storage and retrieval. When a computer needs certain information, it will send a question to the database. This question is called a query. The database will search internally and give the computer the data that fits the query’s conditions. Ever wonder how a website…

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choosing your domain name, tattoo artist, domain registration
How To, pair Domains

How to Choose the Perfect Name for Your Domain

Have you ever considered getting a tattoo? It’s a pretty big decision. You have to live with it for a long time and it becomes a part of your identity. You can think of your domain name in a similar way. It’s your website’s virtual ink attracting attention and informing everyone about the identity of your site. Just as a good tattoo that represents you well requires some forethought, so does your domain name. Before you decide, here are a few tips to help you choose the perfect domain name for your site:

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How To

Get the Most out of Your Business Website

After you’ve selected and registered your domain name, the real work begins for your new business website. There are several components to a good website including design, web copy, images, and more. Here’s a quick, six-step guide to help you get the most out of your site:

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