Benefits of a Small Business Website
1. More Sales Opportunities
Sell your products and services online with a website. Your small business website is essentially another storefront that’s way less expensive to build than a brick and mortar one. Not only is it affordable, but it’s also easily accessible and growing quickly. The online shopping business is growing 3x faster than offline. With a website, you can become apart of this growth.
2. Build an Online Presence
Use your website as a marketing platform. It will help you establish an online presence and expand your reach. In 2017, over 46% of the world accessed the internet. By 2021, that number is expected to exceed 50%. With access to half the population, you can build a larger audience faster online. Reach new customers and increase awareness for your brand with a website.
3. Establish Credibility
You can also establish credibility for your small business with a website. A good website will make your business look more professional and experienced. Having a website will give you another opportunity to make a good first impression on potential customers. Show them the products or services offered and how you’re an expert in your industry.
4. Take Advantage of Search Engines
Use search engines to your advantage with a website. Everyone uses search engines to research products and find places to shop or eat. According to Google data, 76% of people who conduct a search for something nearby on their smartphones visit a related business within a day. With a mobile-friendly website, you can get your business on search engine result pages. So, even if you’re more interested in foot traffic, you can still benefit from having a website.
5. Connect with Your Customers
A website will make it easier for customers to connect with you and find your contact information. Giving them a point of contact will also improve your brand credibility.
Many small businesses will try and connect with their audience on social media platforms like Twitter or Facebook. While social media is a great tool, it’s often not enough to inspire users to make a purchase. With a website where you can post content in whatever format you want, you will give your business more credibility than if you just had a Twitter account. Your reach also won’t be limited to the algorithm your social media platform uses. A website will ground your business and make it easier for customers to find you and make a purchase.
6. Share Company News
Do you have a sale coming up? Or are you making an appearance at a local event? Let your community know on your website! 81% of adults in the US get their news online. You can join the conversation by updating your website with company news, new products, sales, and more.
7. Start a Blog
With a business website, you can start a blog for your customers. You can share your knowledge and expertise with a blog. Blogging is a great way to establish yourself as a leader in your industry and answer common questions. Many businesses use a blog to educate users about their products or services so they can make educated purchases.
8. Learn about Your Customers
Learn about your customers and figure out how you can better meet their needs by giving them an opportunity to provide feedback on your website. Many businesses will include a feedback or contact form on their website so they can engage with users. It’s a great way to get to know your customers and understand what they want from your business.
9. Improve Consumer Convenience
In addition to making purchases online, many consumers will check a store’s website before visiting the location in person. It’s a convenient way for them to reference your hours and get directions.
10. Measure Your Success
It’s easy to measure your business’s performance with a website. You can get a better idea of how many people are aware of your brand and what you can do to improve. By simply adding a tracking code to your website, you can understand how users are interacting with it and how that affects your business. You can even measure how many sales you get from a website. If you’re looking for ways to improve your small business marketing strategy, there’s nothing more simple and effective than a website.
Building a Website Is Easier Than You Think
It’s easier than you think to build and maintain a website. You don’t need a background in coding or web design. With so many tools and resources available today, you can build your website in just a few easy steps:
It’s also extremely affordable to build a website if you don’t have a large budget. Hiring a web developer can cost thousands of dollars. Fortunately, you have other options. You can use the Weebly site builder to create a low-cost website on your own. You don’t need any technical experience to use Weebly. Sign up for our email course on How to Build a Website or check out our Weebly services to learn more.
No matter what your business goals are, you can benefit from having a website. Increase your sales, reach new customers, share new product information, or even get more store visits with a website. Get online with a small business website today!