Pair Networks Blog Design & Development,How To,SEO,Tutorials 8 Tips for Building Your Nonprofit Website

8 Tips for Building Your Nonprofit Website

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8 tips for building your nonprofit website blog header
You don’t need a huge budget to have an engaging website for your nonprofit organization. Having an online presence will help your organization achieve success whether you define success as awareness, donations, or something else entirely. With a well-designed and thoughtfully-created website, you can accomplish more than you thought possible.

Are you ready to get started on your nonprofit website?

1. Choose a Website Builder

First, as the official web builder for your nonprofit, find an easy-to-use website builder tool. With so many different content creation services, you don’t need to learn to code to create a decent website. Just read some reviews and determine which web building service is right for you. WordPress and Weebly are both popular site builders because you can learn how to use them quickly and the results look polished and professional.

Along with a web builder, make sure you have a reliable web host for nonprofits. The quality of your web host can affect your search ranking down the line so it’s important to find an affordable yet powerful website hosting service.

2. Outline Your Cause

As you build your site, keep your organization’s cause in mind. You want to make it apparent on every page of your site. If people come to your homepage expecting to learn about how they can save the rainforest, they won’t stay long if the page is filled with pictures of puppies. (They might, but they won’t be staying for the right reasons.)

3. Incorporate Elements of SEO

Even as a nonprofit website working for a good cause, you have to play by the same rules as other websites to get ranked by search engines. Use search engine optimization (SEO) and maintain engaging content to increase traffic to your site. You can improve your site’s SEO by adding diverse and relevant meta descriptions and page titles. Search engines display sites based on the relevance of meta descriptions and page titles to search queries. Conduct some research with Google’s free keyword planning tool to optimize your content and meta tags with keywords related to your cause. By incorporating relevant keywords with high search volume into your content, you’re more likely to be ranked by search engines.

example screenshot of page titles, meta descriptions, and URLs
Maintaining a blog is another great way to keep your website at the top of search rankings. Search engines reward active sites. If you don’t update your site regularly, search engines will treat your content as stale and they won’t rank you as high. You can avoid this by writing a blog post whenever you have a few minutes to spare.

4. Make Donating Easy

What do people do when they want to donate to your organization? Don’t make it too difficult for them to support your cause financially. Make sure they can get to your donation form on every page.

You may also want to get an SSL Certificate. SSL or secure socket layer certificates protect your website from impersonators and keep private information safe. With an SSL cert, users will know they’re on a secure site because of either a little lock icon or a green address bar. Knowing your site is secure will also encourage them to trust you with their private information and make a donation.

screenshot of pair Network's ssl certificate lock icon

5. Keep Navigation Simple

Help people avoid getting lost on your site and keep your navigation options simple. If your organization frequently hosts events, have an “Events” tab. If you always need volunteers to feed and play with those puppies on your home page, have a “Volunteer” tab where people can sign up. A well-designed website with fresh content will have people returning again and again.

6. Engage with Stories

Don’t underestimate the power of storytelling. Tell stories with images on your site for maximum emotional impact. Quality visuals like photographs, infographics, and videos will increase engagement on your site and drive donations.  

7. Make It Mobile-Friendly

Part of making your site accessible to everyone means making it mobile-friendly. Not only do most people have mobile devices, but search engines also reward sites with higher rankings if they’re optimized for mobile. You can verify the mobile-friendliness of your site in Google Search Console. After you get your Property (your domain) verified in Search Console, go to your Dashboard and click on Search Traffic then Mobile Usability for an analysis of your mobile site.

screenshot of google search console webmaster tools mobile friendly analysis

8. Get on Social Media

mobile phone with social media apps
Social media is essentially free advertising. Get your organization out there and on everyone’s radar with an effective social media strategy. Post regularly on Twitter, Facebook, Google Plus, Instagram, LinkedIn, and anywhere else your audience tends to hang be. Usually, posting alone isn’t enough. Conduct some research and find out what the top hashtags are for your area of focus. You can also engage with your audience by using Twitter chats, tagging, visuals, and other social media strategies.  

Building a website is no easy task. Fortunately, you have plenty of tools at your disposal to make it a success!


Click here to build your nonprofit site with wordpress

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