How Social Media Influencers Can Benefit from Having a Website
Are you a social media influencer?
Influencer marketing means businesses focus on influential people on social media instead of trying to reach their target market as a whole on a particular platform. Instead of investing money in sponsored tweets or boosted Facebook posts, businesses will have an influencer with a reliable following and established presence reach their audience for them.
You don’t need thousands of followers to be a social media influencer and profit off your online presence. Micro-influencers are people who have a relatively small following, but still have an impact and can inspire potential customers to take an action on behalf of the business working with them.
How do you become an influencer?
If you have a sizable online presence, then you’re already off to a good start. The difference between influencers and everyone else on social media is that influencers share their thoughts, opinions, and reviews on the things they consume. To become an influencer you have to create content around the products you use, the shows you watch, the places you go, the services you receive, or the food you eat. A good influencer will also engage with other people discussing the same things. Don’t just share your opinions, but listen and respond to the opinions of others.
As you get to know your audience and develop your brand, then you can give your audience more of what they want. You can find sources and information relevant to your audience and share it with them. This is a great way to become their go-to source for everything related to your topic and brand. With a better understanding of who your audience is and what they’re looking for, you can become a trusted influencer and the person they turn to for expertise.
You don’t need a large audience to be a profitable influencer. As long as you can inspire them to take an action based on something you review or endorse, then you’re an influencer!
How can a website help influencers monetize?
Measuring your reach and influence over your audience is essential to monetizing it. A website will allow you to measure your brand influence more effectively. It’s also an additional asset to include when setting your rates. Social media influencers who have websites are more successful and achieve their goals more quickly.
While many social media stars can develop a large following on a single platform like Instagram or YouTube, it’s still beneficial to have a website. A website is more stable and less likely to disappear or change one day. Essentially, you don’t want to put all your eggs in one basket. Just like MySpace or Vine, all of your hard work building an audience could disappear quickly.
Social media influencers can use their websites to establish credibility for their brand. A business may come across your presence on Twitter and not realize that you’re available as a resource to them. With a website they can find through your Twitter profile, you can show them you’re a serious influencer with a professional presence.
A website acts as a one-stop shop to showcase your brand. Because you have more flexibility on a website, you can better describe your persona, audience, and other relevant information. You have more control over content, layout, format, and CTAs with a website than you do on social media. It’s also a good way to build search engine optimization, which will increase your brand awareness.
What should influencers have on their website?
1. Your Persona
Your website is part of the brand you’re selling, so include the name you use for your brand. You should also include a short biography or about page that describes your brand, your specialty, and how you developed your persona.
2. Social Media Links
Include links to all of your social media profiles. Not only will this help you get more followers, but it will also give prospective collaborators a better idea of your brand.
3. Reach and Engagement
How many followers do you have? How many impressions do your posts get? What is your average click-through rate? These are the kinds of measurements businesses will want to know before working with you. You can access all of this information on your social media platform of choice. It’s essential to include this information on your website because it’s not accessible to anyone on social media except you. Others may be able to see how many people liked your post, but that information often isn’t enough. This information will also help you set accurate rates for your services as an influencer.
Make sure your website is optimized for search engines by conducting keyword research and using high volume search queries for content, meta text, and alt text. You can learn more about optimizing your website for search engines here.
5. Contact Information
Don’t forget to give your prospective employers a way to contact you! While people always direct message you on social media, having a website with your phone number and/or email address looks more professional. You can also use a contact form if you’re not comfortable putting your phone number online for the world to see.