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Design & Development

Check out our tips and tutorials on web design and development! pair Networks does all the work for you so you can focus on building, designing, and developing your website. Learn about SEO, WordPress, security, email, and more!

what kind of ssl certificate do i need pairSSL pair Networks
Security, Web Hosting

What Kind of SSL Certificate Do I Need?

Secure Socket Layer (SSL) Certificates are quickly becoming necessary to make Google Chrome happy. Without an SSL Cert, your site may suffer when it comes to search rankings and web traffic. And, with a new update in October 2017, Google Chrome will actively try to turn traffic away from your HTTP site. Even if you’re not collecting information from people, they may not make it to your site without first reading a warning message from Google. Without an SSL Certificate, Google Chrome will tell viewers your site isn’t secure and make them think twice before continuing to your website.

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How to Put Varnish Cache on WordPress featured image
How To, Tutorials, WordPress

How to Put Varnish Cache on Your WordPress Site

What is Varnish Cache? Varnish Cache is a web accelerator, which is used to speed up site loading times. So, how does it work? Well, a web accelerator acts as a proxy server that reduces the time it takes to access a website. A proxy server operates as a go-between for requests to the server. When a computer wants to load a site, it will contact the server and request the site’s information and resources. A proxy server intercepts those requests and processes them according to its instructions.

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An Introduction to SSL Certificates featured image
Design & Development, Security

An Introduction to SSL Certificates

An Introduction to Encryption Ever wonder how websites help keep hackers from stealing private information, like your credit card number or passwords? The answer: SSL. SSL, or Secure Sockets Layer, is a security protocol that protects the connection between your site and the visitor. When a visitor logs in or makes purchases on your site, the client (such as a browser) sends information to your website’s server. This information can be vulnerable while it’s traveling, making this the opportune time for hackers to strike. However, using SSL can secure the channel between client and server, making hacking much harder to pull…

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ecommerce wordpress mobile site
Web Hosting, WordPress

5 Ways to Improve Your eCommerce WordPress Site

Entrepreneurs frequently start selling their latest products or services online with a cool new business website instead of a store front. Without a physical location, you can reduce startup capital and reach a larger audience. Unfortunately, it’s not as simple as creating a new WordPress site and magically becoming a bestseller overnight. Even the most experienced entrepreneurs and business-savvy people may find the world of eCommerce websites difficult to navigate. Here are a few ways to increase traffic and drive revenue with your eCommerce WordPress site:

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Improving Accessibility on Your Site features image
Design & Development

Improving Accessibility on Your Site

When we’re creating for the web, it’s easy to forget about making our content accessible for all audience types. With more than 36 million adults in the United States being unable to read past a third-grade reading level and the growing usage of screen readers for the visually impaired, making your website accessible is more important than ever. Making Your Site Accessible When it comes to website structure, we often consider the website finished when the front-end is visually pleasing. However, screen readers use the website’s code to navigate. So if your code is messy, your website would appear to…

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seo, infographic, web host affect search ranking
SEO, Web Hosting

Is Your Web Host Hurting Your Search Ranking?

Search engine optimization or SEO plays a huge role in how search engines like Google and Bing rank your website. Adding elements like page titles, meta descriptions, alt text, and keywords helps search engines find your site and display it to people who search relevant terms. Search engines also grant higher ranking to high-performing websites with fast page load times and little or no downtime.

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happy cartoon mail carrier for IMAP or POP email
Email, Web Hosting

Should I Use IMAP or POP For Email?

If you’re used to free third party services, you might not have considered the question of IMAP vs. POP email before. One of the most common questions we get is which email protocol to use. Most of the time, the answer is simple: use IMAP. Why then does POP exist and when should you use it? What advantages does it have over IMAP? In-Depth Comparison IMAP, the “Internet Message Access Protocol” has its main advantage right in its name: IMAP is all about access. Email is stored on a central server, and access is granted to all of your devices….

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all about ssl certificates, purple geometric, certificate
Security, SEO, Web Hosting

All About SSL Certificates

What is An SSL Certificate? At pair Networks, we are often asked, “what is an SSL Certificate and why do I need one?” An SSL, or Secure Socket Layer, Certificate encrypts information moving between your web server and internet browser. You can think of it like this –

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Top 5 Infamous Hackers
Geek Out, Security, Web Hosting

Top 5 Most Infamous Hackers of All Time

  Who are these Infamous Hackers? And what do they want? When you think of a hacker, most people imagine a lonesome figure aglow by a single computer screen, frantically typing some matrix-like script in an anonymous subterranean basement. But Hackers and their motives are as varied and broad as ‘hacking’ itself.

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Securing WordPress
Security, WordPress

Securing WordPress Sites

When performing a self-installation of WordPress, there are easy steps that can be taken to help protect against an attack.  Many of the cases our Abuse Department deals with on a daily basis are the result of malicious WordPress attacks. Securing WordPress will make it much harder for malware to gain access.

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