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Web Hosting

5 WordPress Skills for New Users

    We talked to our WordPress expert Charlie and asked him, in his opinion, what top WordPress skills a new user should learn. Here’s where he landed.   1. Get to Know the Dashboard The WordPress dashboard can be daunting for new users, especially since WP offers many customization options. With that in mind, remember that the dashboard offers more than just tools to build your site. It offers functions to help with: SEO Plugin management Theme management Updates Media So, before you start building your new site, definitely take the time to browse around the WordPress menus in…

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Design & Development, SEO, Web Hosting, WordPress

DIY, How to Design Your Website — Part 2

  If you read Part 1 of this article, you have probably thought through the logistics of establishing a domain and building the scaffolding for your site. Here we will share more about how you can actually design your website to achieve your personal or business goals. Step 1: Who is Your Website For? Think about WHO is going to read your content and how you want them to behave once there. You’re building the site for this person, so keep them in mind as you design. Don’t worry about catering to everyone. Instead, keep your target audience in mind…

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Design & Development

DIY, How to Design & Create Your Website — Part 1

  You’ve been wanting a website for a while now but hesitating because just how do you get started? What do you need, what do you need to know how to do, and what are the best resources? Pair is here to help. This two-part series will walk you through everything you need to get started, create, design, and launch a successful, secure website!   Step 1: Choose a Domain Name Chances are, you have something in mind for the name of your new site, whether it is your company’s name, your own name, or that of a unique service….

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How To, Malware, Pair Site Security

What You Need to Know about Website Malware

  As you may know, many types of website malware exist — millions. They are meant to cause untold chaos and damage by their very nature. Malware can either hit and destroy or can lay dormant until activated. And it doesn’t discriminate. Your aunt’s blog is as vulnerable as a large national retailer. Worse, your reputation, traffic, and income will likely suffer if your website is infected. And, it’s not just a problem for the webmaster. Malicious code attempts to infect the computers of site visitors also. Suspicious activity or signs of website malware make your site appear untrustworthy, damaging…

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Security, SSL Certificates

An Introduction to Secure Sockets Layer (SSL) Certificates — a Website Must 

  Ever wonder how websites help keep hackers from stealing private information, like your credit card number or passwords? The answer: SSL.  SSL, or Secure Sockets Layer, is a security protocol that protects the connection between your site and the visitor. When a visitor logs in or makes purchases on your site, the client (such as a browser) sends information to your website’s server. This information can be vulnerable while traveling, making this the opportune time for hackers to strike. However, using SSL can secure the channel between client and server, making hacking much harder to pull off.  To incorporate SSL…

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Malware, Security

2022 Malware Survival Guide

“Malicious” + “Software” = Malware Malware is essentially the same as a human virus. It’s an umbrella term for malicious or intrusive software that a computer can catch from an outside source; it is any file, software, etc., that is intended to hurt a computer or user.   Malware can take over a computer and make it do things the user may not want it to do, such as sending spam mail, stealing sensitive information, spreading the malware to other computers, etc.   Some sources estimate that in 2022, malware now exceeds the number of legitimate programs available online. Microsoft,…

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Security

Hacking Websites Is Still a Thing — Don’t Get Exploited!

  When it comes to hacking websites, notorious hackers provide stories that, in some cases, are impossible to believe.    But do!    The limits of the human mind are nonexistent when it comes to sleuthing the system. That’s why our goal is always to stay on our toes when keeping your website out of reach and super secure from meddling minds.   Take these three famous hackers: The Department of Justice called Kevin Mitnick the “most wanted computer criminal in U.S. history.” He was also one of the FBI’s Most Wanted after hacking into 40 major corporations.  Graham Ivan…

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Podcasting, Web Hosting

If You Can Create a Podcast, You can Create a Website

  You’ve already conquered getting your one-of-a-kind podcast content recorded, edited, uploaded, and distributed … what could be easier? Designing the website to promote your podcast, that’s what! At Pair, we make launching your site super simple with Podcast Websites created specifically for podcasters like you! Using the ubiquitous WordPress platform, we make both the design, running, and upkeep of your site customizable and nearly hands-free. You’ll have your site ready to go in a matter of minutes. Choose from these two podcast-savvy plans: Our $19.95/mo. Plan Offers: 2 WordPress Sites 500 Custom Email Addresses @Your Domain 30 GB Site…

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SEO

5 Smart Business Reasons to Create a Blog

Sure, you enjoy writing for writing’s sake, but did you know that when you create a blog, it can benefit your business? Put your “way with words” to good use — making money for you! Learn how you can use content creation to drive and deliver exceptional results. Reason #1: DIRECT TRAFFIC TO YOUR SITE Since publishing new blog posts creates new indexed pages on your site, you create more pages that can show up in Google’s search results. More pages in the search results mean more potential leads for you.   Reason #2: CREATE SWEET, SWEET LEADS So, you’ve got a new…

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Design & Development, WordPress

How to Speed Up Your WordPress Site

  Why Is Site Speed So Important? If you want to create a successful site, it’s essential to factor in site speed. Site speed is one of those things that go unnoticed when it works well but is painfully obvious when it doesn’t.  Visitors will bounce off a site that has slow page loading times. Likewise, websites with poor site speed may negatively impact their SEO.  But don’t worry – even if your WordPress site is slow now, we have a few tips to help you speed things up. Step 1: Assess Your Site Speed You can use several tools…

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SEO, Web Hosting

Why Does SEO Matter for Your Website?

Why Does SEO Matter for Your Website?   You’ve probably heard the term “SEO” a billion times. But what does it really mean for you and your site? Read on to learn how embracing SEO can impact and improve your website and your business.   WHY IT’S TIME TO TAKE SEO SERIOUSLY Now, more than ever, people are shopping online. Factors like the Pandemic and work-from-home make shopping online not only convenient, but preferable. Given the prevalence of online shoppers, SEO is a must for your site.    Why is SEO so important to your business?  Here are a few…

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Web Hosting

The Many Benefits of Paid Web Hosting

  It’s been said time and time again: you get what you pay for, and that’s definitely the case with web hosting, plus so much, much more. But what do you get, and what makes the best paid web hosting? You Can Choose Your Domain Name With free web hosting, your domain name is associated with the free web hosting service, i.e. “www.yoursite.webhostname.com.” With paid web hosting, your domain name is just that: “www.yoursite.com.”   At Pair, you not only choose your own name, but you enjoy advantages like pricing — we offer the quintessential $8 .com, which is often…

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Web Hosting

What Is Web Hosting? Part 1

If you have a web page, you have one of many web hosting sites to store your files and make them accessible to the world. So how do you choose? First, you’ll want to educate yourself on some of the terms you’ll come across while negotiating the web hosting world. Bandwidth Bandwidth is essentially the total amount of data that can be transferred at one time on your site. Your site will load faster for visitors if you have more bandwidth. The amount of bandwidth you need is dependent on the amount of traffic your site generates and the file…

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Security

Secure Your Hosting Account in 2022

Why Security Matters The virtual world is booming, but so is the darker underside of the internet. Various hacks have made news this past year, and it’s likely only going to get worse.  Websites aren’t immune to these attacks. In fact, they’re increasingly vulnerable since they live in virtual space.  So how do you protect your website in a world where hacks are getting more sophisticated? We have a few tips:  Turn on Malware Scanning Malware can be incredibly disruptive to websites. It can result in site defacement, stolen information, and more.  Plus, it’s stealthy. You won’t always know you…

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Security

WordPress Security: Make it Harder for Hackers with These Tips

The Importance Of WordPress Security WordPress is a fantastic tool. In fact, it powers a gigantic percentage of the sites on the internet today. However, becoming a giant isn’t without setbacks.  Because WordPress is so popular, it also means that it’s a popular choice for digital attacks. That’s why it’s imperative to practice good security when setting up your WordPress site. Otherwise, you could risk your site’s wellbeing.   Tips From Pair’s Security Experts What security measures should a WordPress site owner be practicing? We asked our Security team for their recommendations. We’ll go over their recommendations in more detail below,…

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Web Hosting

What You Need to Know About Malware

Is Malware Still a Thing? Not only is malware a “thing” in 2022, but it gets smarter and more omnipresent every day. First showing its ugly face back in 1971, malicious software is purposefully designed to steal, corrupt, destroy, infect and even blackmail victims. It usually has three main goals: Provide remote control for an attacker to use an infected machine.  Send spam from the infected machine to unsuspecting targets.  Investigate the infected user’s local network for financial and sensitive details. None of which you want to deal with, whether you are the owner of a mega-company or small distributor…

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Web Hosting

A Crash Course in Web Hosting

How much thought have you given to web hosting? It seems like one thing, right? The place that houses your website and all its files on a server. But, what does that house look like and what are its amenities? This month, we’re going to take a semi-deep dive into web hosting, so you can explore the options (Pair has them all). The amount of server space allocated to your website determines the kind of hosting you have: shared, VPS or dedicated. They differ not only in space, but in the kind of technology used,  the level of management provided…

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Web Hosting

6 Skills for Launching Your WordPress Developer Career

We will briefly look at six skills to help you become a skilled WordPress developer. While some of these skills are geared toward junior WordPress developers, we think that any WordPress developer could benefit from these skills. Finally, we’ve also included learning resources (some free, some paid) that will help you along your journey.  #1: HTML HTML stands for “HyperText Markup Language” and is responsible for giving meaning and structure to the text of a website. Unlike a programming language, HTML is used for site structure and not to build a website from the ground up. Additionally, WordPress is HTML-based….

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Web Hosting

4 Ways to Make WordPress More Effective in 2022

It’s 2022, and you want to make life easier for you and your business. One significant way to start the New Year right is to make your WordPress site less tricky and more effective. There are many ways to make WordPress easier to use, and this article will cover a few.   Go With a Quality Web Host This suggestion might sound trivial, but this part is seriously a significant first step. An excellent WordPress web hosting service can make or break your experience. Many factors go into what makes a web host reliable, so be sure to choose wisely. In…

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Web Hosting

Quick Read: WordPress 5.9 Feature Highlights

Although project issues delayed the original 2021 release, WordPress 5.9 now has an expected release date of January 25, 2022. This news means that WordPress 5.9 is almost here! What features does this new release promise? Full Site Editing The main perk of this feature is that you’ll be able to give your WordPress theme a unique design without having to code. WordPress 5.9 offers ten additional site blocks (you can find the blocks under the “Theme” menu item). The following bocks will be released: Navigation Template Part Header Footer Post Author Next Post Previous Post Post Comments Term Description…

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Web Hosting

Facebook’s Newest Marketing Tool: Professional Mode

On December 8, 2021, Meta released “Professional Mode,” a new feature that enhances profiles and pages by providing new marketing tools. These tools will allow Facebook creators to benefit from additional monetization features. Professional Mode applies to both profiles and pages. What is the difference between these applications? For Profiles Professional Mode for Profiles provides monetization options for creators who do not have Facebook pages. These types of users typically don’t have Facebook profiles. Meta’s new Facebook tools give qualifying users the capability to grow their audiences and increase their Facebook-generated revenue. One important Professional Profiles tool is the Reels…

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Web Hosting

3 Tips for Improving Your WordPress Site

WordPress runs most of the internet, and the platform really offers some great tools for creating a quality site.  How do you take your site to the next level, though? In this article, we’ll cover a few ways to improve your WordPress site. Speed Things Up One key way to upgrade your WordPress site is to increase your site’s speed.  This improvement is a huge deal because if your site is slow, people probably won’t stick around to learn more bout you, your products, or your company.  To start, you can use this free tool to determine your WordPress site’s…

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Web Hosting

Two Easy Ways to Market with Facebook Messenger Chatbots

Facebook Messenger is a useful marketing tool that is often overlooked.  When combined with a chatbot, Facebook Messenger is a powerful marketing tool that can reap many benefits for an organization.  The following methods require the use of MobileMonkey, a free chatbot tool.   Basic Info About Marketing Chatbots Firstly, let’s start by defining what a chatbot is.  A chatbot, according to MobileMonkey, is “a piece of automated software that engages in a conversation with people.”  When asked basic questions, chatbots can provide people with information about your organization, about your product–about whatever you want.  These chatbots can also carry out…

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Web Hosting

Elements of a Successful Blog

In our previous blog post, we discussed the benefits of creating a blog.  Now that we’ve established why creating a blog is a great business move, we’ll consider what steps go into making a successful blog. Design A successful blog requires an easy-to-read design.  Why is an appealing, intuitive design so important to your blog, though?  Design Flaws Come With a Big Cost Let’s start by looking at not-so-great things that happen when your site design isn’t the best.  What are some of the issues caused by poor blog design? Bad Design Leads to a High Bounce Rate Bounce rate…

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Web Hosting

Signs of a Trustworthy Web Host

Finding a Quality Web Host Can Be Tough Life is hard enough, let alone adding the rewarding but challenging role of being a business owner. Read on to learn some ways to determine if a web hosting option is not only high quality but trustworthy.     How do you determine whether a web host you’re considering is worthy of your business? We partnered with our product manager and web hosting expert, Jordan, to bring you reliable criteria for choosing which web host to trust with your site.   Security Presently, internet and website security is a nearly constant topic in…

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Web Hosting

What Backups Do You Need When Updating Your Site?

The Power of Backups Backups can be a site-saver. Site infected by malware? You can use a backup to roll back to before the malware set up shop. Made an irreversible mistake when redesigning? Roll back to your backup to save yourself the trouble of troubleshooting.  When done properly, backups are a fabulous way to ensure your site bounces back from numerous site problems.  But how about when you’re doing routine maintenance on your site or refreshing its design? What backups do you need for that? Some of the answer will depend on your site, but we’ll walk you through…

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Web Hosting

When Should You Use Pair Malware and Security Services

Malware – short for malicious software – is a widespread problem. There’s many ways that malware can infect your hosting account. Common ones include clicking suspicious email links, downloading software or plugins that have already been infected with it, and viewing sites showing malware ads.  Malware can inflict a range of damage to your computer or hosting account, from site defacement to stealing your passwords and sensitive information.  Pair Helps Protect You Here at Pair Networks, we’re dedicated to giving you a secure, protected web hosting experience. That’s why we have a team dedicated to security solutions. They not only…

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