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Web Hosting Tips + Tricks + News
Web Hosting

Two Easy Ways to Market with Facebook Messenger Chatbots

Facebook Messenger is a useful marketing tool that is often overlooked.  When combined with a chatbot, Facebook Messenger can reap many marketing benefits for an organization.  The following methods require the use of MobileMonkey, a free chatbot tool.  Basic Info About Marketing Chatbots Firstly, let’s start with defining what a chatbot is.  A chatbot, according to Mobile Monkey, is “a piece of automated software that engages in a conversation with people.”  When asked basic questions, chatbots can provide people with information.  These chatbots can also carry out certain tasks.  By using a chatbot, you can help increase your company’s lead…

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Web Hosting

Elements of a Successful Blog

In our previous blog post, we discussed the benefits of creating a blog.  Now that we’ve established why creating a blog is a great business move, we’ll consider what steps go into making a successful blog. Design A successful blog requires an easy-to-read design.  Why is an appealing, intuitive design so important to your blog, though?  Design Flaws Come With a Big Cost Let’s start by looking at not-so-great things that happen when your site design isn’t the best.  What are some of the issues caused by poor blog design? Bad Design Leads to a High Bounce Rate Bounce rate…

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Web Hosting

The Benefits of Blogging

If you enjoy writing and sharing information with other people, then you’ve probably considered (at least, at one point) creating a blog.  Don’t worry–you aren’t alone, and your idea is perfectly viable.  The hardest part about creating a blog is knowing where to start.   Let’s start off with the base layer:  why create a blog in the first place?  Sure, you may enjoy writing for writing’s sake, but did you know that blogging can majorly benefit your business?  Put your ‘way with words’ to good use–making money for you!  Learn how you can use content creation to drive and to…

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Web Hosting

Signs of a Trustworthy Web Host

Finding a Quality Web Host Can Be Tough Life is hard enough, let alone adding to the mix the rewarding but difficult role of being a business owner. Read on to learn some ways for determining if a web hosting option is not only high quality, but is trustworthy.   Signs of a Trustworthy Web Host What are some ways to determine whether a web host you’re considering is worthy of your business?  Read below to find some criteria for judging potential web hosts.  Security Presently, internet and website security is a nearly constant topic in the news, and we are…

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Web Hosting

Why Does SEO Matter for Your Site?

As a business owner, you’ve probably heard at least a few mentions of SEO.  Maybe you’ve never seriously considered using SEO for your site before.  Read on to learn how embracing SEO can really impact and improve your website and your business. Why It’s Time to Take SEO Seriously Now, more than ever, people are largely shopping online.  Factors like the COVID-19 Pandemic and working from home have fostered an environment that makes shopping from home not only convenient, but preferable. Given the prevalence of online shoppers, you’re definitely going to want to use SEO on your site. Why is…

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Web Hosting

What Backups Do You Need When Updating Your Site?

The Power of Backups Backups can be a site-saver. Site infected by malware? You can use a backup to roll back to before the malware set up shop. Made an irreversible mistake when redesigning? Roll back to your backup to save yourself the trouble of troubleshooting.  When done properly, backups are a fabulous way to ensure your site bounces back from numerous site problems.  But how about when you’re doing routine maintenance on your site or refreshing its design? What backups do you need for that? Some of the answer will depend on your site, but we’ll walk you through…

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Web Hosting

When Should You Use a Pair Malware and Security Services

Malware – short for malicious software – is a widespread problem. There’s many ways that malware can infect your hosting account. Common ones include clicking suspicious email links, downloading software or plugins that have already been infected with it, and viewing sites showing malware ads.  Malware can inflict a range of damage to your computer or hosting account, from site defacement to stealing your passwords and sensitive information.  Pair Helps Protect You Here at Pair Networks, we’re dedicated to giving you a secure, protected web hosting experience. That’s why we have a team dedicated to security solutions. They not only…

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WordPress

WordPress and Google Adsense: How does it work?

What is Google AdSense? Google AdSense is a tool made by Google to help you monetize your site. It works by showing ads to visitors on your site, then compensating you based on the number of visitors who see or click the ad. Google AdSense acts as a middleman, of sorts. You have the space to place ads and want to make money from your site, while other people want their ads placed in front of their target audience. Google AdSense connects the two, and handles which ads are displayed and your payment.  How does Google AdSense decide on the…

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Design & Development

What Should I Put On My Product/Services Page?

Having a website for your business is a good investment. While a physical location may restrict your business, a virtual presence can widen your audience and extend your reach. For e-commerce, that can mean opening up your products to a national and international audience.  For more localized businesses, like those selling a service, a virtual presence still increases your reach. Your virtual presence can help garner interest outside of word of mouth or your regular neighborhoods. People may also be more apt to give your business a chance since they can find information about your business online.  Your product or…

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WordPress

Lazy Loading and WordPress

Do you want to speed up your WordPress website and take some of the strain off your server resources? Lazy loading on WordPress may be the answer.  What is Lazy Loading?  Lazy loading is a strategy used on webpages to defer loading unimportant elements until they’re needed.  Let’s say you visit a website with lazy loading. When you load the page, everything within your viewport displays normally. However, what you don’t see is that the images down the page haven’t loaded yet. When you do scroll down, the images will quickly load. If you choose not to scroll down, the…

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WordPress

Speeding Up Your WordPress Site

Why Site Speed is Important If you want to create a successful site, it’s important to factor in site speed. Site speed is one of those site ingredients that goes unnoticed when it works well, but is painfully obvious when it doesn’t.  Visitors will bounce off a site that has slow page loading times. Likewise, websites with poor site speed may see a negative impact on their SEO.  But don’t worry – even if your site is slow now, we have a few tips to help you speed up your WordPress site. Not using WordPress? Check out our other blog…

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Security

WordPress Security: Make it Harder for Hackers with These Tips

The Importance of WordPress Security Many know that WordPress is a fantastic tool, which is probably why WordPress is powering a giant portion of websites. However, because WordPress use is so widespread, it’s also a target for digital attacks. So how do you protect your WordPress site? The answer lies in good security practices.  Tips from Pair’s Security Experts We talked to our Security and Abuse team lead, Jaime, and others to see what security practices they recommended. We’ll go over their recommendations in more detail below, but here’s a sneak peek:  Use Strong Passwords Keep WordPress Up-to-Date Remove Unwanted…

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Web Hosting

What Should I Put On My Contact Page

What’s the Point of a Contact Page? As its name indicates, a contact page is a website page dedicated to helping people get into contact with you. Many contact pages give business contact information, like business numbers or email. They also sometimes offer a form that visitors can fill out. This form is called a “contact form.” Contact pages can bring invaluable business inquiries, so it’s a page you see on many business sites.  When setting up a contact page, it’s essential to figure out whether you want to list your business contact details or use a contact form. Of…

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Web Hosting

What Should I Do to Prepare for WordPress 5.7?

What’s New with WordPress 5.7 WordPress 5.7 is 2021’s first big WordPress update, and it’s bringing some big changes. WordPress 5.7 is introducing new Gutenberg blocks, some changes to the auto updates and iframe features, as well as a big jQuery update.  If you haven’t been paying attention to the recent WordPress core updates, then jQuery is the one aspect of this update you should be investigating. That’s because these jQuery changes in 5.7 can cause site-breaking incompatibilities with plugins and themes. What exactly is happening with jQuery? So what exactly is happening with jQuery in WordPress 5.7? Well, WordPress…

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Web Hosting

9 Things You Need From Your Web Designer When They Give Your Site Back

Are You Parting Ways with Your Web Designer?  Are you parting ways with your web designer? If so, make sure you ask them all the important questions before they leave. Unless you’ve been incredibly involved in the process (and even then), there are likely things you don’t know about your website that you may need in the future.  Why do you need to go through this extra work now? Well, you may not be able to get into contact with your web designer later on. It’s better to be on the safe side and ask your web designer about your…

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Web Hosting

Why You Should Take Regular Website Backups

What Are Backups? Server backups play an important role in protecting your site. At a glance, server backups are a collection of everything on your server. You save them in case anything goes wrong on your server or site. That way, in the case of an emergency, you can overwrite your current server files with a clean version from before.  This makes a server backup invaluable. You never know when a site emergency might take place. Your site could get hacked. Your site maintenance could go terribly awry.  A server backup not only gives you peace of mind, but also…

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Web Hosting

How to Speed Up Your Website

Why is Site Speed Important Website speed is an important facet of the web design process. If you don’t factor in your site load time, you could be missing a critical piece of your visitor’s journey.  Are we being overdramatic? Well, we don’t think so. Here’s why: Google uses site speed as a search ranking factor, and there’s research supporting that fast sites have better conversion rates.  Better search engine rankings and conversion rates mean more meaningful traffic to your site. So your site speed is something to consider when building and maintaining a website.  Assess Your Site Speed Not…

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Web Hosting

WordPress Security: Why These Permission Changes to WordPress Files and Directories Can Save Your Site

Warning: This is a tutorial for advanced users. If you are not comfortable with file permissions, we recommend contacting our support team for help.  File Permissions File permissions are what they sound like: a set of permissions that determine who can and cannot access your files. These permissions not only affect who can view the file but also who can edit and execute it. It’s imperative to take the time to set up your file permissions correctly. Badly set file permissions can be a security risk, allowing anyone to access or execute items on your server.  WordPress is no exception….

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Design & Development

What Should I Put On My Blog Page

Blogs are a place where you can share ideas, opinions, and general information about a topic. Even if blogging is not the main goal of your site, there are a number of reasons why you might want to include a blog. Some common reasons include:  SEO benefits Establishing your expertise Sharing your ideas Generating passive income We’ll be walking you through how to create your own blog page in this article. However, keep in mind that this guide is for the main blog page where people go to see the latest blog posts, not the individual blog content pages.  What’s…

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Design & Development

Why You Should Use an SSL Certificate Even if You Don’t Have an E-Commerce Site

What are SSL Certificates? SSL (Secure Sockets Layer) certificates secure the connection between your websites and the customer. This ensures that any data that is communicated between the two (login credentials, payment details, etc), is encrypted.  Having an SSL certificate installed on your site tells your visitors that your site is trustworthy. You can tell if a website has an SSL certificate or not by checking the browser URL bar. When you visit a site, websites that possess an SSL certificate will have a lock symbol next to their URL. Myth: SSL Certificates Are Only Necessary on E-Commerce Sites While…

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Design & Development, Web Hosting

What Should I Put On My About Page

What’s the Point of an About Page? An About page gives readers the backstory to your website. Regardless of whether your website is for personal or business use, an about page can give website visitors a look behind the website. You can tell the story of how the website came to be or how you go to where you are today. You can talk about what your stand for, what your company stands for, and how your website aids in that goal. This page serves to orient visitors to your website’s purpose.  Thoughtfully crafted About pages can make your website…

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How To

How to Write Persuasive Website Text

Why Persuasion Matters on Websites When you built your website, you likely had a goal. It doesn’t matter whether your goal was grand or humble, your goal brought your website to life. Well, that and a little elbow grease. So, naturally, you want to make the most of your new web platform. That’s where persuasive website text comes in. You want to persuade your reader to have the same views you do about your goal. If you want to sell products, your persuasive text can convince readers that your products will benefit them. If you’re promoting your brand, your persuasive text…

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Web Hosting

Why 24/7 Support Matters

What is 24/7 Support? 24/7 Support means that you can contact our support team at any hour of the day, any day of the week. Pair Networks support is 24/7 and 365 days a year. That means that they’re even available to assist you on holidays.  You can call in, email, or submit a ticket through our account control center. Since our support staff works around the clock, you can rest assured that someone’s online and working towards your ticket.   Why You Need 24/7 Support for Web Hosting 24/7 support may not seem like a big deal. But when your…

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Weebly Site Builder

Unlock More Website Functionality with Weebly Apps

What You Need:  Pair Networks Shared or Weebly E-Commerce Hosting Weebly Pro or Business Plan What is the Weebly Site Builder? The Weebly Site Builder is an easy-to-use website builder. It features a drag-and-drop web page builder, so you never need to touch any backend code. Plus, you can see your site changes in its live site previewer! Being able to see a preview on your site’s front-end means you’ll know exactly what your site looks like before you publish.  The Weebly Site Builder is available on Pair Networks Shared and Weebly E-Commerce Hosting packages.  What are Weebly Apps? Weebly…

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Security, WordPress

WordPress 5.6 Risk: Here’s How to Protect Your Site

WordPress 5.6 was released on December 8, 2020. While this release has a number of beneficial improvements, it also includes something that introduces a potential security risk to your site.  The WordPress 5.6 Risk WordPress 5.6 comes with application password support. This means that outside applications can connect to your site and, once the application has access, it can generate a password for that application.  The normal process will look something like this: a third-party application requests to connect to your site and generate a password. You (or your site administrator) grants access. The application then generates a password for…

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Weebly Site Builder

How to Password Protect Your Weebly Pages

What You’ll Need:  Pair Hosting with Weebly Site Builder (available on and  Shared or Weebly E-Commerce Package) A Weebly Pro or Business Plan  Why Password Protect Your Pages? Some websites need a way of gating content. Whether you’re running a membership site or simply locking your work-in-progress away from non-developer eyes, having the option to password protect pages helps.  When you use a password to lock your pages, you control who views the content. Let’s say you’re a photographer who wants to upload galleries of images, but only have them accessible to their clients. Gating the photo gallery page behind…

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Weebly Site Builder

How to Change Your Weebly Favicon

What you need: Weebly Site Builder (available on any Shared or Weebly E-Commerce account) A Weebly Starter Hosting plan or higher Your brand’s logo What is a Favicon?  The term “favicon” is short for “favorite icon.” Favicons are small images that help site visitors identify your website in places where more information might not be possible. For example, favicons are used  in places like the browser tab, URL bar, and browser bookmarks. All of these places don’t have space for large images, so a favicon is the best option.  As you can see in the example below, Pair Network’s favicon…

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Design & Development

What Should I Put on My Homepage?

Planning Your Homepage: Why It’s Important When building a website, it’s tempting to dive directly into the building phase. However, there’s an important step before you start building: the page planning phase. This phase helps you develop goals and strategies to help visitors interact with your site, which can help boost your site’s user experience and marketing stats.  The homepage is an important page to a site. It’s one of the main pages and will likely receive the most visits from new and returning visitors.So if you want to give your website its best chance at success, you should invest…

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Design & Development

What Should I Put on My Welcome Page?

The Case for Page Planning While page planning isn’t an absolutely necessary step in the page-building process, it can give your website an edge. Instead of jumping straight into the building phase, the planning phase gives you a moment to contemplate best practices, your page’s goals, and more.  If you’re looking for an easy way to build your pages, check out our Weebly Site Builder or WordPress.   Without the planning step, web pages run the risk of confusing site design and muddling goals. With clear goals in mind, you can create the best page for your website.  But what goals…

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Weebly Site Builder

How to Add a Mailchimp Opt-In Form to Your Weebly Site

What You’ll Need:  A Pair Shared Hosting Account A Mailchimp account Why Use Opt-In Forms?  Opt-in forms are a way for people to grow their mailing lists. Mailing lists, in turn, are useful in a variety of marketing situations. From sharing information to generating hype for new products, mailing lists give you an extra avenue of contact with your prospective customers.   However, to use a mailing list, you first need to give users a way to sign up for it. That’s where the opt-in forms come in.  You can add an opt-in form to your site, then those interested can…

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