pair Spotlight

National Business Women’s Week Feature Beth Krodel

National Business Women's Week Feature

Beth Krodel, Co-Founder Insight Designs


Beth Krodel is a founding partner of Insight Designs Web Solutions based in Boulder, Colorado. Now in their 19th year, Insight Designs has created more than 650 websites and apps for more than 500 clients on six continents. Insight Designs’ emphasis has always been on helping clients find the most effective ways to communicate with and engage their audiences. They pride themselves on developing sites, applications, and interfaces that are sophisticated and elegant, yet intuitive and easy-to-use. Insight Designers are problem solvers, idea people, and love leading the way for their clients.


“As the co-owner of an 18-person digital agency, I wear many hats – project management, marketing, business development, finance, human resources and operations – and I love them all. I am especially proud that for each of the past three years, we’ve made the Inc. 5000 list of America’s Fastest-growing Private Companies. The secret sauce of running a successful business? Communicate clearly, communicate often, and tell it like it is – always. And encourage everyone on your team to have a healthy work-life balance.” Beth Krodel

#pairUp with Beth Krodel via Insight Designs