Write Your Online Business Plan: Mission and Vision Statement

December 15, 2017

Write Your Online Business Plan Mission and Vision Statement Starting an online business is an exciting experience. You’re able to enter the marketplace in many instances for as little as the cost of a domain name. With such easy entrance, there is a great temptation to hang your virtual shingle without a solid plan. Writing a business plan for your online business better prepares you for success. The first part of every business plan is writing a great mission statement, an engaging vision statement, and a memorable tagline.

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How To, Web Hosting

Why Choose an Independent Web Host

November 28, 2017

Did you celebrate Small Business Saturday by supporting your local entrepreneurs? Shopping at independent stores boosts your local economy and builds your community. You don’t have to limit your support to physical locations either. You can find local and independent businesses online too!

Security, Web Hosting

What Kind of SSL Certificate Do I Need?

October 24, 2017

Secure Socket Layer (SSL) Certificates are quickly becoming necessary to make Google Chrome happy. Without an SSL Cert, your site may suffer when it comes to search rankings and web traffic. And, with a new update in October 2017, Google Chrome will actively try to turn traffic away from your HTTP site. Even if you’re not collecting information from people, they may not make it to your site without first reading a warning message from Google. Without an SSL Certificate, Google Chrome will tell viewers your site isn’t secure and make them think twice before continuing to your website.

Web Hosting

What is a Website Builder?

October 13, 2017

You signed up for your pair Domains account after purchasing the best domain for your brand. Now you need a website. Don’t waste time being overwhelmed by the cost of hiring a designer. You can also save yourself the time required to learn coding. Access to Weebly, an easy to use drag-and-drop website builder, is Included with the purchase of your domain name. What is a Website Builder? A website builder is a user-friendly tool created to build a website using drag-and-drop technology. Drag-and-drop technology is built on a graphical interface. The interface relies on “dragging” what you need from…

How To, Web Hosting

FileZilla for Mac

October 3, 2017

What is FileZilla? FileZilla is an FTP/SFTP client. FTP stands for File Transfer Protocol, while SFTP is the more secure version of FTP. FileZilla is capable of using both FTP and SFTP, so you can have that extra security if you desire it. FTP/SFTP is used to transfer files from one machine to another. It is a common way to take your local files and copy them to your server. FTP/SFTP clients, like FileZilla, make the process easy by giving you an easy-to-use interface. No complex commands needed here. Most of the time, you can drag-and-drop files and folders in…

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How To, Web Hosting

Securely Connecting to Your Web Server Using SSH

September 25, 2017

What is SSH? SSH (Secure Shell) is a terminal program that allows you to securely connect to another machine – in this case, your server. This connection gives you the ability to manage your server from your local computer. SSH is a tool that gives you extra functionality that is not always included in your control center. While SSH may appear daunting at first, it is a necessity for getting the most out of your hosting account. Using SSH So you want to learn how to SSH? Great! First, we have to set you up with a way to use…

Web Hosting

What is Shared Hosting?

September 25, 2017

What is Shared Hosting? Shared hosting is an inexpensive hosting option directed at beginners and modest websites. Is shared hosting right for you? How do you find a quality shared hosting package? We’ll walk you through the basics in this blog. How Does Shared Hosting Work? Our first step to assessing whether shared hosting works for you is to explain how it works. It’s called shared hosting because there are many shared accounts on one physical server. The server may be shared, but that’s the only shared thing. Only you can access and manage your account and site(s). You can…

Web Hosting

What is VPS Hosting?

September 18, 2017

How VPS Works A VPS (“Virtual Private Server”) is a physical server that is divided and sold as multiple virtual machines.Each virtual server has its own operating system and server software, allowing each division to operate like its own server. Every virtual server has its own provisioned resources, meaning that it is guaranteed a certain amount of RAM and processing power. It’s important to keep in mind that a section is still part of a bigger server that holds the hardware that is used. Each virtual server is programmed to think it only has its provisioned resources, and so cannot…

Web Hosting

WordPress Hosting 101

August 31, 2017

So you want to start a WordPress site? Great! Now you have to decide how you want to host your new site. Figure Out What You’ll Be Doing Do you want your site to be a blog? An e-commerce site? A combination of both? The options are endless! Sit down and think about what you want to do with your site. Once you’ve decided, consider the design you’d like for your site. Do you prefer complex themes with lots of functionality or simple ones? Are you planning on using a lot of plugins or just one or two? These are…

Web Hosting, WordPress

5 Ways to Improve Your eCommerce WordPress Site

August 22, 2017

Entrepreneurs frequently start selling their latest products or services online with a cool new business website instead of a store front. Without a physical location, you can reduce startup capital and reach a larger audience. Unfortunately, it’s not as simple as creating a new WordPress site and magically becoming a bestseller overnight. Even the most experienced entrepreneurs and business-savvy people may find the world of eCommerce websites difficult to navigate. Here are a few ways to increase traffic and drive revenue with your eCommerce WordPress site:

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SEO, Web Hosting

Is Your Web Host Hurting Your Search Ranking?

July 20, 2017

Search engine optimization or SEO plays a huge role in how search engines like Google and Bing rank your website. Adding elements like page titles, meta descriptions, alt text, and keywords helps search engines find your site and display it to people who search relevant terms. Search engines also grant higher ranking to high-performing websites with fast page load times and little or no downtime.

How To, Tutorials, Web Hosting

Password Protect Your Site: Two Different Methods with Examples

July 17, 2017

Password Protect Your Site Whether the reason is to restrict access to your team, protect sensitive content, keep your in-progress content hidden, or all of the above, a password can go a long way to ease the process (and your mind). The nifty thing about password protecting your website is that it gives you control of the users. You can control who accesses what pages, what their passwords are, and, if the need arises, you can delete users completely so that they no longer have access to anything related to your site. .htaccess: What is it? .htaccess…

Web Hosting, WordPress

Getting Started with WordPress

May 5, 2017

What is WordPress? WordPress is the World’s most popular blogging software. WordPress software is free and open-source, features lots of themes, plugins, a visual editor, and an active and supportive user and developer community.

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Web Hosting

What is Web Hosting and How is it Different from a Domain Name?

April 25, 2017

When thinking about web hosting vs. domain names, it can help to think of the internet as a virtual world full of virtual places. Just like the real world, virtual places exist in certain spaces and are called by certain place names. The spaces that websites, blogs, databases, and online apps or games occupy — the servers — are the basis of web hosting and are akin to virtual property. Buying web hosting is a lot like buying a real estate lot, and registering a domain name is a lot like coming up with a name for your business or…

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Email, Web Hosting

Should I Use IMAP or POP For Email?

April 4, 2017

If you’re used to free third party services, you might not have considered the question of IMAP vs. POP email before. One of the most common questions we get is which email protocol to use. Most of the time, the answer is simple: use IMAP. Why then does POP exist and when should you use it? What advantages does it have over IMAP? In-Depth Comparison IMAP, the “Internet Message Access Protocol” has its main advantage right in its name: IMAP is all about access. Email is stored on a central server, and access is granted to all of your devices….

Security, SEO, Web Hosting

All About SSL Certificates

February 15, 2016

What is An SSL Certificate? At pair Networks, we are often asked, “what is an SSL Certificate and why do I need one?” An SSL, or Secure Socket Layer, Certificate encrypts information moving between your web server and internet browser. You can think of it like this –

Geek Out, Security, Web Hosting

Top 5 Most Infamous Hackers of All Time

February 1, 2016

Who are these Infamous Hackers? And what do they want? When you think of a hacker, most people imagine a lonesome figure aglow by a single computer screen, frantically typing some matrix-like script in an anonymous subterranean basement. But Hackers and their motives are as varied and broad as ‘hacking’ itself.

Security, Web Hosting

Know Your MalWare: Your Field Guide to Malicious Software

January 4, 2016

Help prevent malware from messing with your computer by understanding how different types work. What is MalWare? “Malicious” + “Software” = Malware You can think of Malware much like a human virus. Malware is an umbrella term for hostile or intrusive software that a computer can catch from an outside source.

Design & Development, Web Hosting

Ubuntu vs FreeBSD Hosting: Is There A Difference?

December 17, 2015

Choosing an Operating System for your account can feel a bit daunting. When first setting up a Hosting Account, many worry which OS is right for their needs. What’s the difference between FreeBSD and Ubuntu? Which one is right for me?

Design & Development, Web Hosting

Why pair with FreeBSD

September 25, 2015

Why FreeBSD? pair Networks has been relying on FreeBSD as an essential tool for providing world-class web hosting since opening its doors in 1995.

Cloud Hosting, Web Hosting

What is Cloud Hosting?

September 16, 2015

We’ve all heard about “The Cloud”, but what it means exactly can still cause some confusion. Is it hosting based in the sky? Run on servers made of white fluff? More importantly, is it right for you?

Design & Development, Web Hosting

Shared, VPS, & Dedicated Hosting Platforms – What’s the Difference?

September 16, 2015

What’s the best web hosting platform for your site? Do you need to harness the power of a Dedicated Server ? Or would a budget-friendly Shared Hosting Package be sufficient?