Why Experienced Hosting Matters

February 9, 2018

WHY EXPERIENCED HOSTING MATTERS New hosting providers become available every day. Many offer “too good to be true” discounts or pricing for website hosting packages. While tempting from a financial standpoint, cost should only be one consideration when choosing a website host. A short-term discount can’t compete with the advantages of choosing an experienced website hosting provider. Your Host Impacts Your SEO and SERP Consistent quality content, good user experience, and steady traffic provide a reliable source of information for search engines to be able to rank your website. An experienced website host has dedicated years to procuring state of…

Web Hosting

ACC vs cPanel

February 6, 2018

ACC vs cPanel Introduction When you partner with pair Networks for your website hosting needs you sign into the custom-built Account Control Center most commonly referred to as the ACC. The ACC is the dashboard for account management for all pair Networks account holders. Resellers and website hosting clients access all account information in one central location. Inside the ACC you’re able to access and monitor website hosting needs for all account types. Whether you’re a hobbyist sharing your passion for plants and animals or website developer reselling hosting to thousands of clients you’ll manage your website using the ACC….

Web Hosting

What is curl?

January 26, 2018

What is curl? cURL, often just “curl,” is a free command line tool. It uses URL syntax to transfer data to and from servers. curl is a widely used because of its ability to be flexible and complete complex tasks. For example, you can use curl for things like user authentication, HTTP post, SSL connections, proxy support, FTP uploads, and more! You can also do simple things with curl, such as download web pages and web images. Read on to find out if you should use curl, and if so, common use cases that will get you started. Should You…

Web Hosting

What Is Reseller Web Hosting?

January 19, 2018

With reseller hosting, a web hosting company manages the data centers, servers, and resources, while the reseller controls the account and resells the services as their own. Whether you’re interested in using a reseller, becoming a reseller, or just weighing your options, here’s what you need to know:

Web Hosting

Glossary of Web Hosting Industry Terms

January 8, 2018

As you navigate your web hosting account, you may come across some unfamiliar terminology. Reference our glossary of common industry terms to help you manage your websites.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Build Your Website

December 29, 2017

Write Your Online Business Plan Build Your Website Designing a professional website for your online business can be done without learning a single line of HTML. Decide which content management system will work best for your audience. Choose the theme for your website, lay out the website summary map, and prepare content for each page. Building the website for your online business is the final step before hanging your “open for business” sign online.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Investment

December 28, 2017

Write Your Online Business Plan Investment Launching an online business doesn’t require a large initial investment. You’ll need a domain and website hosting solution. For less than the cost of your monthly coffee habit, you can launch your website.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Monetization

December 27, 2017

Write Your Online Business Plan Monetization There are several ways to make money from your online business. Before you “hang your shingle” decide how much you’d like to make from your new venture. You can achieve your ultimate goals offering multiple products, services, and ad revenue.

How To, Online Business, Web Hosting

Write Your Online Business Plan: SWOT Analysis

December 26, 2017

Write Your Online Business Plan S.W.O.T. Analysis S.W.O.T. Analysis helps you launch your business with a full understanding of your strengths, weaknesses, opportunities, and threats. Armed with an understanding of the condition of your industry before analyzing the strengths of your business may uncover more services and products for you to offer. Acknowledging your weaknesses places you in a position to protect and improve your online business as it grows. Recognizing opportunities prepares you for a successful launch. Identifying internal and external threats equips you to respond before systemic inadequacies develop.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Marketing

December 21, 2017

Write Your Online Business Plan Marketing Choosing what kind of website is best for your online business is your first marketing decision. After you’ve chosen what type of website to make you decide how your website will look. Choosing the website type and look is the last step in creating a plan to connect with your audience.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Introduce Your Team

December 20, 2017

Write Your Online Business Plan Introduce Your Team Establishing a rapport with your website visitor aids in the development of trust. Trust is necessary for a website visitor to become a client. Sharing information about your company’s management team is an important step to building a connection with your audience.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Solution Distinction

December 18, 2017

Write Your Online Business Plan How is Your Solution Distinctive Your website offers a solution to your website visitors’ problems they’re unable to find anywhere else online. Website visitors will find you based on how you describe your solution to their need. Describing your solution is the first step to distinguishing yourself. Visitors want to know how your solution is different- from the website name you choose- to the services you make available.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Industry Analysis

December 17, 2017

Write Your Online Business Plan Industry Analysis Understanding your position in the industry you’re entering is important to set yourself up for success. Taking time to research each niche, nook, and cranny can be a way to discover more ways to meet your customers’ needs. A thorough analysis is an investment of your time to position yourself well in the industry.

How To, Online Business, Web Hosting

Write Your Online Business Plan: Brand Distinction

December 16, 2017

What Makes Your Online Business Different Many successful online businesses are able to succeed doing something another website already does because they are able to communicate what makes them unique. Being able to share how your brand stands alone in your industry is imperative to attracting, and keeping attention online. Your website visitors want to know why your solution will work for them.

Online Business, Web Hosting

Write Your Online Business Plan: Mission and Vision Statement

December 15, 2017

Write Your Online Business Plan Mission and Vision Statement Starting an online business is an exciting experience. You’re able to enter the marketplace in many instances for as little as the cost of a domain name. With such easy entrance, there is a great temptation to hang your virtual shingle without a solid plan. Writing a business plan for your online business better prepares you for success. The first part of every business plan is writing a great mission statement, an engaging vision statement, and a memorable tagline.

why choose an independent host red rocket

How To, Web Hosting

Why Choose an Independent Web Host

November 28, 2017

Did you celebrate Small Business Saturday by supporting your local entrepreneurs? Shopping at independent stores boosts your local economy and builds your community. You don’t have to limit your support to physical locations either. You can find local and independent businesses online too!

Security, Web Hosting

What Kind of SSL Certificate Do I Need?

October 24, 2017

Secure Socket Layer (SSL) Certificates are quickly becoming necessary to make Google Chrome happy. Without an SSL Cert, your site may suffer when it comes to search rankings and web traffic. And, with a new update in October 2017, Google Chrome will actively try to turn traffic away from your HTTP site. Even if you’re not collecting information from people, they may not make it to your site without first reading a warning message from Google. Without an SSL Certificate, Google Chrome will tell viewers your site isn’t secure and make them think twice before continuing to your website.

Web Hosting

What is a Website Builder?

October 13, 2017

You signed up for your pair Domains account after purchasing the best domain for your brand. Now you need a website. Don’t waste time being overwhelmed by the cost of hiring a designer. You can also save yourself the time required to learn coding. Access to Weebly, an easy to use drag-and-drop website builder, is Included with the purchase of your domain name. What is a Website Builder? A website builder is a user-friendly tool created to build a website using drag-and-drop technology. Drag-and-drop technology is built on a graphical interface. The interface relies on “dragging” what you need from…

How To, Web Hosting

FileZilla for Mac

October 3, 2017

What is FileZilla? FileZilla is an FTP/SFTP client. FTP stands for File Transfer Protocol, while SFTP is the more secure version of FTP. FileZilla is capable of using both FTP and SFTP, so you can have that extra security if you desire it. FTP/SFTP is used to transfer files from one machine to another. It is a common way to take your local files and copy them to your server. FTP/SFTP clients, like FileZilla, make the process easy by giving you an easy-to-use interface. No complex commands needed here. Most of the time, you can drag-and-drop files and folders in…

Connect to Your Server with SSH featured image

How To, Web Hosting

Securely Connecting to Your Web Server Using SSH

September 25, 2017

What is SSH? SSH (Secure Shell) is a terminal program that allows you to securely connect to another machine – in this case, your server. This connection gives you the ability to manage your server from your local computer. SSH is a tool that gives you extra functionality that is not always included in your control center. While SSH may appear daunting at first, it is a necessity for getting the most out of your hosting account. Using SSH So you want to learn how to SSH? Great! First, we have to set you up with a way to use…

Web Hosting

What is Shared Hosting?

September 25, 2017

What is Shared Hosting? Shared hosting is an inexpensive hosting option directed at beginners and modest websites. Is shared hosting right for you? How do you find a quality shared hosting package? We’ll walk you through the basics in this blog. How Does Shared Hosting Work? Our first step to assessing whether shared hosting works for you is to explain how it works. It’s called shared hosting because there are many shared accounts on one physical server. The server may be shared, but that’s the only shared thing. Only you can access and manage your account and site(s). You can…

Web Hosting

What is VPS Hosting?

September 18, 2017

How VPS Works A VPS (“Virtual Private Server”) is a physical server that is divided and sold as multiple virtual machines.Each virtual server has its own operating system and server software, allowing each division to operate like its own server. Every virtual server has its own provisioned resources, meaning that it is guaranteed a certain amount of RAM and processing power. It’s important to keep in mind that a section is still part of a bigger server that holds the hardware that is used. Each virtual server is programmed to think it only has its provisioned resources, and so cannot…

Web Hosting

WordPress Hosting 101

August 31, 2017

So you want to start a WordPress site? Great! Now you have to decide how you want to host your new site. Figure Out What You’ll Be Doing Do you want your site to be a blog? An e-commerce site? A combination of both? The options are endless! Sit down and think about what you want to do with your site. Once you’ve decided, consider the design you’d like for your site. Do you prefer complex themes with lots of functionality or simple ones? Are you planning on using a lot of plugins or just one or two? These are…

Web Hosting, WordPress

5 Ways to Improve Your eCommerce WordPress Site

August 22, 2017

Entrepreneurs frequently start selling their latest products or services online with a cool new business website instead of a store front. Without a physical location, you can reduce startup capital and reach a larger audience. Unfortunately, it’s not as simple as creating a new WordPress site and magically becoming a bestseller overnight. Even the most experienced entrepreneurs and business-savvy people may find the world of eCommerce websites difficult to navigate. Here are a few ways to increase traffic and drive revenue with your eCommerce WordPress site:

seo, infographic, web host affect search ranking

SEO, Web Hosting

Is Your Web Host Hurting Your Search Ranking?

July 20, 2017

Search engine optimization or SEO plays a huge role in how search engines like Google and Bing rank your website. Adding elements like page titles, meta descriptions, alt text, and keywords helps search engines find your site and display it to people who search relevant terms. Search engines also grant higher ranking to high-performing websites with fast page load times and little or no downtime.

How To, Tutorials, Web Hosting

Password Protect Your Site: Two Different Methods with Examples

July 17, 2017

Password Protect Your Site Whether the reason is to restrict access to your team, protect sensitive content, keep your in-progress content hidden, or all of the above, a password can go a long way to ease the process (and your mind). The nifty thing about password protecting your website is that it gives you control of the users. You can control who accesses what pages, what their passwords are, and, if the need arises, you can delete users completely so that they no longer have access to anything related to your site. .htaccess: What is it? .htaccess…

Web Hosting, WordPress

Getting Started with WordPress

May 5, 2017

What is WordPress? WordPress is the World’s most popular blogging software. WordPress software is free and open-source, features lots of themes, plugins, a visual editor, and an active and supportive user and developer community.

happy cartoon mail carrier for IMAP or POP email

Email, Web Hosting

Should I Use IMAP or POP For Email?

April 4, 2017

If you’re used to free third party services, you might not have considered the question of IMAP vs. POP email before. One of the most common questions we get is which email protocol to use. Most of the time, the answer is simple: use IMAP. Why then does POP exist and when should you use it? What advantages does it have over IMAP? In-Depth Comparison IMAP, the “Internet Message Access Protocol” has its main advantage right in its name: IMAP is all about access. Email is stored on a central server, and access is granted to all of your devices….

Security, SEO, Web Hosting

All About SSL Certificates

February 15, 2016

What is An SSL Certificate? At pair Networks, we are often asked, “what is an SSL Certificate and why do I need one?” An SSL, or Secure Socket Layer, Certificate encrypts information moving between your web server and internet browser. You can think of it like this –

Geek Out, Security, Web Hosting

Top 5 Most Infamous Hackers of All Time

February 1, 2016

Who are these Infamous Hackers? And what do they want? When you think of a hacker, most people imagine a lonesome figure aglow by a single computer screen, frantically typing some matrix-like script in an anonymous subterranean basement. But Hackers and their motives are as varied and broad as ‘hacking’ itself.