Marketing has a lot of industry-specific terms and acronyms. If you’re new to the marketing scene, it can look intimidating. But we’re here to tell you that you don’t have to be afraid. Marketing terms are usually very straightforward when you find out their background. In this article we’ll be covering what a “landing page” is. While it sounds similar to a website, they are not quite the same. After reading this article, you’ll be able to confidently distinguish between the two (and be able to build your own awesome landing pages).  What is a Website? You’re likely already familiar…

Content marketing is a common staple in many marketing plans. Not only is it a great way to establish your business as a thought leader, it also can greatly help your site’s SEO. After all, a lot of the things SEO requires can be accomplished through your content.  So content is important. However, many business owners get so caught up in churning out new content, they neglect a valuable resource: old content.  Why You Should Update Your Content Updating your content can give you access to an untapped content resource. You’ve already put in the work to create it, so…

Why Would You Need to Change Your Business Information? Like all things, businesses change over time. As you grow your business, you may find yourself making changes for its betterment. You might move to a new business address, change your core hours, or maybe just tweak your business contact details.  Whatever the case, changes to your business is a natural occurrence. Just be sure to update the internet when you make a change!  We understand this can seem a bit overwhelming if you don’t know where to start. After all, the internet is a big place! But don’t worry –…

Why You Need to Adjust Your Website for the Amount of Traffic Having a lot of traffic is a goal for many websites. More visitors means more ad revenue or eyes on your blog pages. As your traffic increases, you still want a fast website that can handle whatever your visitors throw at it. In fact, a faster website is not only a better user experience, it has a bundle of positive side effects. That’s why it’s important to take steps to better outfit your website when your traffic increases.  How Traffic Works Before we dive into how to adjust…

What You Need:  Pair Managed WordPress Hosting What is an FAQ and why is it so great? FAQs are pages that contain a list of Frequently Asked Questions. They’re often used as a self-service option to keep you from expending valuable resources answering the same questions over and over. Instead, customers and visitors can easily answer their own questions by visiting the FAQ page! Then you can divert your extra energy to more important pursuits, like tackling your website summer cleaning checklist!  We’ll be going over how to create a fully functional FAQ page in WordPress, a popular site builder. …

Enjoying another year of running a website? We hope so. After all, helping people fulfill their website dreams is one of the reasons Pair Networks started.  But as many of us find out, after a certain amount of time owning a website, some things on our to-do lists slip through the cracks. These forgotten jobs can build up over time and eventually may affect your site’s SEO and security.  That’s why we’re bringing you this article to help you shore up any loose ends on your website and ensure you’re running the best version possible.  We’ll be going over some…

What You’ll Need:  A Pair Hosting Account One-Click Wiki Creation with PairSIM Wikis are a great way to gather knowledge and information in one place. Whether internal or external, you can harness the power of a wiki to gather information on a topic (or range of topics). One of wikis greatest strengths is that others can easily contribute, so you can crowdsource the knowledge for a subject.  So wikis are great tools. But how do you set one up? Well, we have good news for you. Wiki installation is easy, especially with tools like our very own PairSIM.  What is…

What You’ll Need: Pair Shopsite Hosting Account Custom Domain What is Shopsite®? Shopsite is an e-commerce solution that helps shops of all sizes get started with e-commerce. We’ve been partnered with Shopsite for over 15 years, so we’ve been in the unique position to watch numerous online stores get started and flourish with their Shopsite website.  But what is Shopsite exactly? It’s a robust e-commerce site builder with a wide selection of tools designed to make e-commerce creation easy. No coding is required – you can set up everything with their easy-to-use interface.  But if you prefer to work in…

What You’ll Need: A Pair WordPress Hosting Account The Free Popup Maker Plugin (Learn How to Install Popups Here) Optional: Pair Site Staging Enabled to Test Site Changes (Learn How Here) Procedure Overview: We’ll use Popup Maker, a free, easy-to-use WordPress plugin, to add a banner without needing to code. We’ll simply edit the text, choose a few settings, and deploy the new banner. Why a Banner? A banner is less intrusive than an overlay popup or a slide-in style popup. It can be used to display time-sensitive information like: Sales or promotions Important site changes Direct people to specific…

Want to learn more about the free Malware Scanning Tool offered by Pair? Check out a replay of our recent webinar hosted by Pair security experts Charlie and Jaime! You’ll learn about:-How to find and activate the free scanning tool in the ACC-How the malware scanning tool searches all of your sites for suspicious files-What to do if suspicious files are found Check it out here: https://www.crowdcast.io/e/malware-scanning-tool

Why Blog? Blogs can be used to express yourself, market your brand, establish yourself as an expert, and so much more. It’s little wonder that the internet has over 152 million blogs on the internet, according to these statistics by 99 Firms.  Creating a blog has never been easier. With the popularity of blogs growing exponentially, a variety of tools were designed to make the creation process quick and painless. We’ll be covering some of these tools, as well as some steps in the creation process, so that you can get your blog up and running with minimal effort.  What…

Websites are very nuanced. Setting one up and maintaining it can require knowledge on a variety of subjects, from server operating systems to web design. It can be daunting, especially if you’re new to the web hosting scene.  For many, the solution is to hire freelancers or employees who are well-versed in these disciplines. But this adds a new problem: how do you give your new hire the access they need?  Here at Pair Networks, we want to give you everything you need to succeed. So we put together this blog to help you choose the best access option for…

In our digital age, being in touch is important. We make contact through social media, emailing, video chatting, and a vast number of other virtual ways. That’s why it’s important to keep your business contact information up-to-date.  Even more so when you’re about to leave the office for a while. Whether moving to work from home or taking some time off, having your contact details in order makes for smooth sailing. Having out-of-date contact details could set you up for an overflowing mailbox, answer machine, or angry customers.  Do yourself a favor and make sure everything is in order before…

Since its founding, Pair has prided itself on using local, never-outsourced staff, most of whom work in the same facilities as our datacenters. To continue to honor this commitment while also doing our part in helping keep our staff and community safe, we have had to make some changes in order to continue to provide the same excellent support and service our customers are used to. We’ve created an FAQ to help answer your questions concerning the COVID-19 and Pair Networks.

Stand-alone WordPress sites are pretty distinct. So how do you get away from the mold? By using plugins! Plugins are modules that you can add to your WordPress site. These plugins add functionality, from new design elements to new actions. There are over fifty thousand WordPress plugins available to date, meaning that there are thousands of ways for you to customize your website.  With so many plugins out there, how do you know which ones to use? There is no right answer, really, except to exercise caution and make sure the plugins are secure before installing.  If you’re looking for…

Yes. Freelancers using LinkedIn and other online networking services need a website. Why do Freelancers on LinkedIn Need a Website? You look more professional. Having your own website helps you establish your E-A-T – expertise, authority, and trustworthiness – rating with Google and other search engines. Your website should be the first search engine result when someone looks up your name. Owning your domain gives you more control of your online reputation. Your website can also provide a secure space to receive payment and create a distraction-free experience for your current and future clients. Having Your Own Website as a…

If you’re looking into making a website, you have probably seen a lot of information about web hosting. But if you are not familiar with it, it can be overwhelming. In this article, we will go over the basics of web hosting: what is it and how to use it. We’ll also talk about domains, which are often mentioned in the same vein as web hosting. We will walk you through what they are, as well as how they work. So, by the time you are finished, you’ll have a firm understanding of the basics of how websites are born…

Hosting Your Storage Server Storage servers are an excellent way to store information while still maintaining a centralized access point. You may be interested in a storage server for business data, services, or just to take some of the weight off the server running your website. Whatever the case, storage servers can be useful for storing large or small quantities of data. On a storage server, the data can be accessed at any point. What You Need for a Storage Server A storage server, as you might have guessed, depends most on the storage space of the server. It doesn’t require…

Hosting Your Large E-Commerce Site An e-commerce site can be lucrative and rewarding. Not only does it potentially line you up for some great returns, but it also puts your products out on the market for the world to see (and buy). We know your large e-commerce site is important to you, so we’ve put together some information about what your e-commerce site needs when it starts to outgrow its current hosting plan.   Championing Your E-Commerce Site Large e-commerce sites draw in a lot of traffic and handle large batches of transactions. The hosting server needs to have enough…

Hosting Your Enterprise Site Enterprise sites represent you and your company. Making sure it runs smoothly is imperative. To do this, you need to make sure your site has everything it needs, all the while maintaining high availability for your users. This may seem complicated, but with the right server, your enterprise site is capable of both speed and availability while handling substantial amounts of usage. Supporting Your Enterprise Site For optimal performance, you need a server that is set up with the specs your site needs to function at full capacity. High availability is a must for enterprise sites….

Hosting Your Database Hosting a database separately from your other server can free up resources and help boost efficiency. Giving your database its own server bring out its maximum potential without hindering other processes on the server. This is an excellent option for those who feel that their database is competing for resources on a server with multiple operations. However, what do you need when it comes to finding a database-only server? What specifications should you look for? Read on to see our recommendation. Powering Your Database The knee-jerk reaction when searching for a database server is to judge a…

Hosting Your App Creating an app for your business? In an age where about half of internet usage comes from mobile devices, having an app that can be easily accessed from a mobile device is an asset. Expand your company’s reach with a mobile application. However, once you have your app, you need a hosting solution that gives it enough power to run at its best. Finding a Match for Your App Powerful apps are impressive, but they can also use a lot of server resources. So what resources do you need for your app? Well, that depends on some…