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Building a website is much easier and faster when you use a content management system or CMS. A CMS functions to manage the creation of digital content and reduces your need to code from scratch. Depending on which CMS you choose, they come with a variety of features including:
In the real world, adding more lanes for cars always equals more traffic. You can apply the same idea to your website. Adding more lanes or more ways people can find your site, the more traffic you’ll see. You can create lanes using a variety of different tools and methods. Here are five quick strategies to help you get started: 1. Paid Acquisition As with most things, money talks. The quickest way to get more web traffic is through paid acquisition or online advertising. If you have the budget for it, start with pay-per-click (PPC) campaigns on Google. Google processes…
Yes. Freelancers using LinkedIn and other online networking services need a website. Why do Freelancers on LinkedIn Need a Website? You look more professional. Having your own website helps you establish your E-A-T – expertise, authority, and trustworthiness – rating with Google and other search engines. Your website should be the first search engine result when someone looks up your name. Owning your domain gives you more control of your online reputation. Your website can also provide a secure space to receive payment and create a distraction-free experience for your current and future clients. Having Your Own Website as…
Web servers are the foundation for websites. However, not all servers are the same. Not only are there differences in hardware, but there are different server types that offer different amounts of security. These differences, combined with the hardware, can make up drastically different hosting packages. We’ll go over three of these popular hosting types and lay out some common characteristics of each of them. Shared Hosting Shared web hosting accounts share the resources (like memory and RAM) of a single server with other shared web hosting accounts. You can think of shared hosting like owning a single unit in…
If you’re looking into making a website, you have probably seen a lot of information about web hosting. But if you are not familiar with it, it can be overwhelming. In this article, we will go over the basics of web hosting: what is it and how to use it. We’ll also talk about domains, which are often mentioned in the same vein as web hosting. We will walk you through what they are, as well as how they work. So, by the time you are finished, you’ll have a firm understanding of the basics of how websites are born…
Hosting Your Storage Server Storage servers are an excellent way to store information while still maintaining a centralized access point. You may be interested in a storage server for business data, services, or just to take some of the weight off the server running your website. Whatever the case, storage servers can be useful for storing large or small quantities of data. On a storage server, the data can be accessed at any point. What You Need for a Storage Server A storage server, as you might have guessed, depends most on the storage space of the server. It doesn’t require…
Hosting Your Large E-Commerce Site An e-commerce site can be lucrative and rewarding. Not only does it potentially line you up for some great returns, but it also puts your products out on the market for the world to see (and buy). We know your large e-commerce site is important to you, so we’ve put together some information about what your e-commerce site needs when it starts to outgrow its current hosting plan. Championing Your E-Commerce Site Large e-commerce sites draw in a lot of traffic and handle large batches of transactions. The hosting server needs to have enough…
Hosting Your Enterprise Site Enterprise sites represent you and your company. Making sure it runs smoothly is imperative. To do this, you need to make sure your site has everything it needs, all the while maintaining high availability for your users. This may seem complicated, but with the right server, your enterprise site is capable of both speed and availability while handling substantial amounts of usage. Supporting Your Enterprise Site For optimal performance, you need a server that is set up with the specs your site needs to function at full capacity. High availability is a must for enterprise sites….
Hosting Your Database Hosting a database separately from your other server can free up resources and help boost efficiency. Giving your database its own server bring out its maximum potential without hindering other processes on the server. This is an excellent option for those who feel that their database is competing for resources on a server with multiple operations. However, what do you need when it comes to finding a database-only server? What specifications should you look for? Read on to see our recommendation. Powering Your Database The knee-jerk reaction when searching for a database server is to judge a…
Hosting Your App Creating an app for your business? In an age where about half of internet usage comes from mobile devices, having an app that can be easily accessed from a mobile device is an asset. Expand your company’s reach with a mobile application. However, once you have your app, you need a hosting solution that gives it enough power to run at its best. Finding a Match for Your App Powerful apps are impressive, but they can also use a lot of server resources. So what resources do you need for your app? Well, that depends on some…
Learning how to transfer a WordPress site to a new host doesn’t have to take all day. Whether you’re doing it on your own or getting help from a host, here’s a step-by-step guide!
Updated: May 16, 2018 Ideally, you’ll choose the right web host the first time around so you don’t have to move your site later. Often, people realize their first host doesn’t meet expectations and they end up paying someone to move their site. In order to help you get to your second host the first time around, here’s a comprehensive guide with everything you need to know as you choose a web host.
WordPress developed a new visual editor and you can finally take it for a test drive! The WordPress Gutenberg editor, named for the inventor of the printing press with movable type, is now available as a plugin. Before you install the new Gutenberg plugin, here’s what you need to know: What Is Gutenberg for WordPress? WordPress version 5.0 will include the new Gutenberg visual editor, which you can test as a plugin before the real launch. The existing visual editor that you know and love requires more shortcodes and HTML. Gutenberg employs a block interface and is designed to simplify…
With the recent SSL changes to the web, we’ve made it easier to obtain and install SSL certificates on your hosting account. There’s a new SSL interface where you can buy a yearly SSL certificate or enable Let’s Encrypt, a free, open-source SSL alternative. While in the midst of buying, enabling, and installing your SSL certificate, it’s easy to forget to make sure your site serves over HTTPS instead of HTTP. So on April 25th, we’re going to start automatically switching your sites to serve over HTTPS if you have an SSL certificate. HTTP vs HTTPS: A Quick Summary HTTP…
The Ultimate Guide to ShopSite Introduction You’ve established trust with your audience, researched their pain point, listened to the feedback, and it’s time for you to transition from influencer to entrepreneur. Whether you’re finally adding a “home on the web” to your social media empire or adding products to your niche blog, you’ll find everything you to need to launch or scale your online store with Shopsite. Thousands of sellers have trusted ShopSite since 1996. For more than twenty years they’ve supported local merchants nervous about expanding from brick-and-mortar store to hybrid seller. For more than fifteen of those years,…
Email marketing can help you maintain engagement with your website visitors. Have you ever heard of FOMO or the “fear of missing out?” Even if you’ve never heard of FOMO, you’ve probably experienced it. FOMO drives people to engage with the world so they don’t feel left out. Usually FOMO refers to a person feeling anxious after realizing they missed a cool event or a fun time with friends.
What is a Web Server? When browsers go to a site, the browser sends a request to the site’s web server. The web server stores all the site’s information (like HTML and image files) and will give the browser what it needs to load the site. By owning a hosting account, you are given access to a web server. The files you add to the hosting account to create your site are the ones shared with the browsers so that they can display the site. This may seem like a simple process, but the web server requires a complex system…
What’s more important when choosing a web host? Support or reliability? Is there even a difference? Website hosting support and reliability differ in significant ways. As you compare one web host to another, you may see various reviews praising the reliability of one and the support team of another. Before deciding to sacrifice one or the other in order to stay within your budget, here’s what you need to know: Benefits of a Reliable Web Host A reliable web host will provide quality service, which encompasses more than you might think. Here’s what to look for when checking customer reviews:…
How Much Does WordPress Hosting Cost? The time has come for you to build your website. You’ve decided WordPress has everything you need to launch and scale in the future. All that is left on your to-do list is to learn the cost of hosting your WordPress website. Hosting Shared Hosting Shared hosting for your WordPress website is available for less with annual payment or $5.95 monthly. Shared hosting includes reliable uptime, rapid loading speed, and up to 500 custom email addresses using your .COM. For $2.95 per month, pairSIM provides 1-Click installation, automatic software updates, and management. Top level…
What is a Parked Domain? So you registered the perfect domain name… but now you don’t know what to do with it or you don’t have a site to match. If you don’t want to spend the money to host your domain on its own IP address, you can “park” it on an already functioning domain’s IP address. How Does It Work? A parked domain is a registered domain name that you have placed on the same IP address as another domain. For those of you familiar with IP hosting, this may sound very similar to sharing an IP address….
An SSL Certificate can be installed on your site to create an encrypted link to your visitors. This helps keep information from being stolen during transit between the browser and server. In a world with rising cyber crime, you can never be too careful with your online presence. An SSL certificate also authenticates that your company is associated with your domain, thus giving visitors peace of mind when they land on your site. Visitors will know your site is secured by the lock icon in browser URL field. It is commonly believed that you only need an SSL certificate if…
WHY EXPERIENCED HOSTING MATTERS New hosting providers become available every day. Many offer “too good to be true” discounts or pricing for website hosting packages. While tempting from a financial standpoint, cost should only be one consideration when choosing a website host. A short-term discount can’t compete with the advantages of choosing an experienced website hosting provider. Your Host Impacts Your SEO and SERP Consistent quality content, good user experience, and steady traffic provide a reliable source of information for search engines to be able to rank your website. An experienced website host has dedicated years to procuring state of…
ACC vs cPanel Introduction When you partner with pair Networks for your website hosting needs you sign into the custom-built Account Control Center most commonly referred to as the ACC. The ACC is the dashboard for account management for all pair Networks account holders. Resellers and website hosting clients access all account information in one central location. Inside the ACC you’re able to access and monitor website hosting needs for all account types. Whether you’re a hobbyist sharing your passion for plants and animals or website developer reselling hosting to thousands of clients you’ll manage your website using the ACC….
What is curl? cURL, often just “curl,” is a free command line tool. It uses URL syntax to transfer data to and from servers. curl is a widely used because of its ability to be flexible and complete complex tasks. For example, you can use curl for things like user authentication, HTTP post, SSL connections, proxy support, FTP uploads, and more! You can also do simple things with curl, such as download web pages and web images. Read on to find out if you should use curl, and if so, common use cases that will get you started. Should You…
With reseller hosting, a web hosting company manages the data centers, servers, and resources, while the reseller controls the account and resells the services as their own. Whether you’re interested in using a reseller, becoming a reseller, or just weighing your options, here’s what you need to know:
As you navigate your web hosting account, you may come across some unfamiliar terminology. Reference our glossary of common industry terms to help you manage your websites.
Write Your Online Business Plan Build Your Website Designing a professional website for your online business can be done without learning a single line of HTML. Decide which content management system will work best for your audience. Choose the theme for your website, lay out the website summary map, and prepare content for each page. Building the website for your online business is the final step before hanging your “open for business” sign online.
Write Your Online Business Plan Investment Launching an online business doesn’t require a large initial investment. You’ll need a domain and website hosting solution. For less than the cost of your monthly coffee habit, you can launch your website.
Write Your Online Business Plan Monetization There are several ways to make money from your online business. Before you “hang your shingle” decide how much you’d like to make from your new venture. You can achieve your ultimate goals offering multiple products, services, and ad revenue.
Write Your Online Business Plan S.W.O.T. Analysis S.W.O.T. Analysis helps you launch your business with a full understanding of your strengths, weaknesses, opportunities, and threats. Armed with an understanding of the condition of your industry before analyzing the strengths of your business may uncover more services and products for you to offer. Acknowledging your weaknesses places you in a position to protect and improve your online business as it grows. Recognizing opportunities prepares you for a successful launch. Identifying internal and external threats equips you to respond before systemic inadequacies develop.
