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Web Hosting

Use Popup Maker™ to Add a Banner to the Top of Your WordPress Site

What You’ll Need: A Pair WordPress Hosting Account The Free Popup Maker Plugin (Learn How to Install Popups Here) Optional: Pair Site Staging Enabled to Test Site Changes (Learn How Here) Procedure Overview: We’ll use Popup Maker, a free, easy-to-use WordPress plugin, to add a banner without needing to code. We’ll simply edit the text, choose a few settings, and deploy the new banner. Why a Banner? A banner is less intrusive than an overlay popup or a slide-in style popup. It can be used to display time-sensitive information like: Sales or promotions Important site changes Direct people to specific…

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Web Hosting

ICYMI: Pair Webinars — The Pair Malware Scanning Tool

Want to learn more about the free Malware Scanning Tool offered by Pair? Check out a replay of our recent webinar hosted by Pair security experts Charlie and Jaime! You’ll learn about:-How to find and activate the free scanning tool in the ACC-How the malware scanning tool searches all of your sites for suspicious files-What to do if suspicious files are found Check it out here: https://www.crowdcast.io/e/malware-scanning-tool

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Web Hosting

How to Start a Blog

Why Blog? Blogs can be used to express yourself, market your brand, establish yourself as an expert, and so much more. It’s little wonder that the internet has over 152 million blogs on the internet, according to these statistics by 99 Firms.  Creating a blog has never been easier. With the popularity of blogs growing exponentially, a variety of tools were designed to make the creation process quick and painless. We’ll be covering some of these tools, as well as some steps in the creation process, so that you can get your blog up and running with minimal effort.  What…

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Web Hosting

How to Give Freelancers/ Employees Access to Your Pair Site

Websites are very nuanced. Setting one up and maintaining it can require knowledge on a variety of subjects, from server operating systems to web design. It can be daunting, especially if you’re new to the web hosting scene.  For many, the solution is to hire freelancers or employees who are well-versed in these disciplines. But this adds a new problem: how do you give your new hire the access they need?  Here at Pair Networks, we want to give you everything you need to succeed. So we put together this blog to help you choose the best access option for…

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Web Hosting

Out of the Office? Make Sure Your Contact Details Are Up-To-Date

In our digital age, being in touch is important. We make contact through social media, emailing, video chatting, and a vast number of other virtual ways. That’s why it’s important to keep your business contact information up-to-date.  Even more so when you’re about to leave the office for a while. Whether moving to work from home or taking some time off, having your contact details in order makes for smooth sailing. Having out-of-date contact details could set you up for an overflowing mailbox, answer machine, or angry customers.  Do yourself a favor and make sure everything is in order before…

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Web Hosting

COVID-19 and Pair Networks FAQ

Since its founding, Pair has prided itself on using local, never-outsourced staff, most of whom work in the same facilities as our datacenters. To continue to honor this commitment while also doing our part in helping keep our staff and community safe, we have had to make some changes in order to continue to provide the same excellent support and service our customers are used to. We’ve created an FAQ to help answer your questions concerning the COVID-19 and Pair Networks.

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Web Hosting

8 Top WordPress Plugins We Love

Stand-alone WordPress sites are pretty distinct. So how do you get away from the mold? By using plugins! Plugins are modules that you can add to your WordPress site. These plugins add functionality, from new design elements to new actions. There are over fifty thousand WordPress plugins available to date, meaning that there are thousands of ways for you to customize your website.  With so many plugins out there, how do you know which ones to use? There is no right answer, really, except to exercise caution and make sure the plugins are secure before installing.  If you’re looking for…

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do I need my own server?
Web Hosting

Do I Need My Own Server?

When you first launched your website, you probably didn’t start out with your own server. So, how do you know when it’s time to upgrade? After experiencing significant growth and increasing web traffic, are you ready for your own server?

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SEO, Web Hosting

More Lanes, More Traffic: 5 Ways to Grow Your Website Audience

In the real world, adding more lanes for cars always equals more traffic. You can apply the same idea to your website. Adding more lanes or more ways people can find your site, the more traffic you’ll see. You can create lanes using a variety of different tools and methods. Here are five quick strategies to help you get started: 1. Paid Acquisition As with most things, money talks. The quickest way to get more web traffic is through paid acquisition or online advertising. If you have the budget for it, start with pay-per-click (PPC) campaigns on Google. Google processes…

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Do Freelancers on LinkedIn Still Need a Website
Web Hosting

Do Freelancers on LinkedIn Still Need a Website?

  Yes. Freelancers using LinkedIn and other online networking services need a website. Why do Freelancers on LinkedIn Need a Website? You look more professional. Having your own website helps you establish your E-A-T – expertise, authority, and trustworthiness – rating with Google and other search engines. Your website should be the first search engine result when someone looks up your name. Owning your domain gives you more control of your online reputation. Your website can also provide a secure space to receive payment and create a distraction-free experience for your current and future clients. Having Your Own Website as…

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Design & Development, Web Hosting

Shared, VPS, & Dedicated Hosting Platforms – What’s the Difference?

Web servers are the foundation for websites. However, not all servers are the same. Not only are there differences in hardware, but there are different server types that offer different amounts of security. These differences, combined with the hardware, can make up drastically different hosting packages. We’ll go over three of these popular hosting types and lay out some common characteristics of each of them. Shared Hosting Shared web hosting accounts share the resources (like memory and RAM) of a single server with other shared web hosting accounts. You can think of shared hosting like owning a single unit in…

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Web Hosting

What is Web Hosting and How is it Different from a Domain Name?

If you’re looking into making a website, you have probably seen a lot of information about web hosting. But if you are not familiar with it, it can be overwhelming. In this article, we will go over the basics of web hosting: what is it and how to use it. We’ll also talk about domains, which are often mentioned in the same vein as web hosting. We will walk you through what they are, as well as how they work. So, by the time you are finished, you’ll have a firm understanding of the basics of how websites are born…

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Web Hosting

Hosting Your Storage Server

Hosting Your Storage Server Storage servers are an excellent way to store information while still maintaining a centralized access point. You may be interested in a storage server for business data, services, or just to take some of the weight off the server running your website. Whatever the case, storage servers can be useful for storing large or small quantities of data. On a storage server, the data can be accessed at any point. What You Need for a Storage Server A storage server, as you might have guessed, depends most on the storage space of the server. It doesn’t require…

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Web Hosting

Hosting Your E-Commerce Site

Hosting Your Large E-Commerce Site An e-commerce site can be lucrative and rewarding. Not only does it potentially line you up for some great returns, but it also puts your products out on the market for the world to see (and buy). We know your large e-commerce site is important to you, so we’ve put together some information about what your e-commerce site needs when it starts to outgrow its current hosting plan.   Championing Your E-Commerce Site Large e-commerce sites draw in a lot of traffic and handle large batches of transactions. The hosting server needs to have enough…

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Web Hosting

Hosting Your Enterprise Site

Hosting Your Enterprise Site Enterprise sites represent you and your company. Making sure it runs smoothly is imperative. To do this, you need to make sure your site has everything it needs, all the while maintaining high availability for your users. This may seem complicated, but with the right server, your enterprise site is capable of both speed and availability while handling substantial amounts of usage. Supporting Your Enterprise Site For optimal performance, you need a server that is set up with the specs your site needs to function at full capacity. High availability is a must for enterprise sites….

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Web Hosting

Hosting Your Database

Hosting Your Database Hosting a database separately from your other server can free up resources and help boost efficiency. Giving your database its own server bring out its maximum potential without hindering other processes on the server. This is an excellent option for those who feel that their database is competing for resources on a server with multiple operations. However, what do you need when it comes to finding a database-only server? What specifications should you look for? Read on to see our recommendation. Powering Your Database The knee-jerk reaction when searching for a database server is to judge a…

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Web Hosting

Hosting Your App

Hosting Your App Creating an app for your business? In an age where about half of internet usage comes from mobile devices, having an app that can be easily accessed from a mobile device is an asset. Expand your company’s reach with a mobile application. However, once you have your app, you need a hosting solution that gives it enough power to run at its best. Finding a Match for Your App Powerful apps are impressive, but they can also use a lot of server resources. So what resources do you need for your app? Well, that depends on some…

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Design & Development, Web Hosting

How to Choose a Web Host

Updated: May 16, 2018 Ideally, you’ll choose the right web host the first time around so you don’t have to move your site later. Often, people realize their first host doesn’t meet expectations and they end up paying someone to move their site. In order to help you get to your second host the first time around, here’s a comprehensive guide with everything you need to know as you choose a web host.

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gutenberg visual editor
Web Hosting, WordPress

Getting Started with the WordPress Gutenberg Editor

WordPress developed a new visual editor and you can finally take it for a test drive! The WordPress Gutenberg editor, named for the inventor of the printing press with movable type, is now available as a plugin. Before you install the new Gutenberg plugin, here’s what you need to know: What Is Gutenberg for WordPress? WordPress version 5.0 will include the new Gutenberg visual editor, which you can test as a plugin before the real launch. The existing visual editor that you know and love requires more shortcodes and HTML. Gutenberg employs a block interface and is designed to simplify…

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Web Hosting

We’re Changing the Sites with SSL to Default to HTTPS

With the recent SSL changes to the web, we’ve made it easier to obtain and install SSL certificates on your hosting account. There’s a new SSL interface where you can buy a yearly SSL certificate or enable Let’s Encrypt, a free, open-source SSL alternative. While in the midst of buying, enabling, and installing your SSL certificate, it’s easy to forget to make sure your site serves over HTTPS instead of HTTP. So on April 25th, we’re going to start automatically switching your sites to serve over HTTPS if you have an SSL certificate. HTTP vs HTTPS: A Quick Summary HTTP…

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Ultimate Guide to ShopSite
Web Hosting

Ultimate Guide to ShopSite

The Ultimate Guide to ShopSite Introduction You’ve established trust with your audience, researched their pain point, listened to the feedback, and it’s time for you to transition from influencer to entrepreneur. Whether you’re finally adding a “home on the web” to your social media empire or adding products to your niche blog, you’ll find everything you to need to launch or scale your online store with Shopsite. Thousands of sellers have trusted ShopSite since 1996. For more than twenty years they’ve supported local merchants nervous about expanding from brick-and-mortar store to hybrid seller. For more than fifteen of those years,…

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Email, Web Hosting

How to Get Started with Email Marketing

Email marketing can help you maintain engagement with your website visitors. Have you ever heard of FOMO or the “fear of missing out?” Even if you’ve never heard of FOMO, you’ve probably experienced it. FOMO drives people to engage with the world so they don’t feel left out. Usually FOMO refers to a person feeling anxious after realizing they missed a cool event or a fun time with friends.

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Web Hosting

Open Source Web Servers: Apache and Nginx

What is a Web Server? When browsers go to a site, the browser sends a request to the site’s web server. The web server stores all the site’s information (like HTML and image files) and will give the browser what it needs to load the site. By owning a hosting account, you are given access to a web server. The files you add to the hosting account to create your site are the ones shared with the browsers so that they can display the site. This may seem like a simple process, but the web server requires a complex system…

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Web Hosting

Web Hosting Support vs. Reliability

What’s more important when choosing a web host? Support or reliability? Is there even a difference? Website hosting support and reliability differ in significant ways. As you compare one web host to another, you may see various reviews praising the reliability of one and the support team of another. Before deciding to sacrifice one or the other in order to stay within your budget, here’s what you need to know: Benefits of a Reliable Web Host A reliable web host will provide quality service, which encompasses more than you might think. Here’s what to look for when checking customer reviews:…

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Web Hosting, WordPress

How Much Does WordPress Hosting Cost?

How Much Does WordPress Hosting Cost? The time has come for you to build your website. You’ve decided WordPress has everything you need to launch and scale in the future. All that is left on your to-do list is to learn the cost of hosting your WordPress website. Hosting Shared Hosting Shared hosting for your WordPress website is available for less with annual payment or $5.95 monthly. Shared hosting includes reliable uptime, rapid loading speed, and up to 500 custom email addresses using your .COM.  For $2.95 per month, pairSIM provides 1-Click installation, automatic software updates, and management. Top level…

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Web Hosting

When Should I Use a Parked Domain?

What is a Parked Domain? So you registered the perfect domain name… but now you don’t know what to do with it or you don’t have a site to match. If you don’t want to spend the money to host your domain on its own IP address, you can “park” it on an already functioning domain’s IP address. How Does It Work? A parked domain is a registered domain name that you have placed on the same IP address as another domain. For those of you familiar with IP hosting, this may sound very similar to sharing an IP address….

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Design & Development, Security, Web Hosting

What is an SSL Certificate?

An SSL Certificate can be installed on your site to create an encrypted link to your visitors. This helps keep information from being stolen during transit between the browser and server. In a world with rising cyber crime, you can never be too careful with your online presence. An SSL certificate also authenticates that your company is associated with your domain, thus giving visitors peace of mind when they land on your site. Visitors will know your site is secured by the lock icon in browser URL field. It is commonly believed that you only need an SSL certificate if…

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