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Design & Development, Security, Web Hosting

What is an SSL Certificate?

An SSL Certificate can be installed on your site to create an encrypted link to your visitors. This helps keep information from being stolen during transit between the browser and server. In a world with rising cyber crime, you can never be too careful with your online presence. An SSL certificate also authenticates that your company is associated with your domain, thus giving visitors peace of mind when they land on your site. Visitors will know your site is secured by the lock icon in browser URL field. It is commonly believed that you only need an SSL certificate if…

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Why Experienced Hosting Matters
Web Hosting

Why Experienced Hosting Matters

WHY EXPERIENCED HOSTING MATTERS New hosting providers become available every day. Many offer “too good to be true” discounts or pricing for website hosting packages. While tempting from a financial standpoint, cost should only be one consideration when choosing a website host. A short-term discount can’t compete with the advantages of choosing an experienced website hosting provider. Your Host Impacts Your SEO and SERP Consistent quality content, good user experience, and steady traffic provide a reliable source of information for search engines to be able to rank your website. An experienced website host has dedicated years to procuring state of…

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Web Hosting

ACC vs cPanel

ACC vs cPanel Introduction When you partner with pair Networks for your website hosting needs you sign into the custom-built Account Control Center most commonly referred to as the ACC. The ACC is the dashboard for account management for all pair Networks account holders. Resellers and website hosting clients access all account information in one central location. Inside the ACC you’re able to access and monitor website hosting needs for all account types. Whether you’re a hobbyist sharing your passion for plants and animals or website developer reselling hosting to thousands of clients you’ll manage your website using the ACC….

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Web Hosting

What is curl?

What is curl? cURL, often just “curl,” is a free command line tool. It uses URL syntax to transfer data to and from servers. curl is a widely used because of its ability to be flexible and complete complex tasks. For example, you can use curl for things like user authentication, HTTP post, SSL connections, proxy support, FTP uploads, and more! You can also do simple things with curl, such as download web pages and web images. Read on to find out if you should use curl, and if so, common use cases that will get you started.  Should You…

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What is reseller web hosting? section header
Web Hosting

What Is Reseller Web Hosting?

With reseller hosting, a web hosting company manages the data centers, servers, and resources, while the reseller controls the account and resells the services as their own. Whether you’re interested in using a reseller, becoming a reseller, or just weighing your options, here’s what you need to know:

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How To, Online Business, Web Hosting

Write Your Online Business Plan: Build Your Website

Write Your Online Business Plan  Build Your Website Designing a professional website for your online business can be done without learning a single line of HTML. Decide which content management system will work best for your audience. Choose the theme for your website, lay out the website summary map, and prepare content for each page. Building the website for your online business is the final step before hanging your “open for business” sign online.

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How To, Online Business, Web Hosting

Write Your Online Business Plan: SWOT Analysis

Write Your Online Business Plan S.W.O.T. Analysis   S.W.O.T. Analysis helps you launch your business with a full understanding of your strengths, weaknesses, opportunities, and threats. Armed with an understanding of the condition of your industry before analyzing the strengths of your business may uncover more services and products for you to offer. Acknowledging your weaknesses places you in a position to protect and improve your online business as it grows. Recognizing opportunities prepares you for a successful launch. Identifying internal and external threats equips you to respond before systemic inadequacies develop.  

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How To, Online Business, Web Hosting

Write Your Online Business Plan: Solution Distinction

Write Your Online Business Plan How is Your Solution Distinctive Your website offers a solution to your website visitors’ problems they’re unable to find anywhere else online. Website visitors will find you based on how you describe your solution to their need. Describing your solution is the first step to distinguishing yourself. Visitors want to know how your solution is different- from the website name you choose- to the services you make available.

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How To, Online Business, Web Hosting

Write Your Online Business Plan: Industry Analysis

Write Your Online Business Plan Industry Analysis Understanding your position in the industry you’re entering is important to set yourself up for success. Taking time to research each niche, nook, and cranny can be a way to discover more ways to meet your customers’ needs. A thorough analysis is an investment of your time to position yourself well in the industry.

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How To, Online Business, Web Hosting

Write Your Online Business Plan: Brand Distinction

What Makes Your Online Business Different Many successful online businesses are able to succeed doing something another website already does because they are able to communicate what makes them unique. Being able to share how your brand stands alone in your industry is imperative to attracting, and keeping attention online. Your website visitors want to know why your solution will work for them.

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Online Business, Web Hosting

Write Your Online Business Plan: Mission and Vision Statement

  Write Your Online Business Plan Mission and Vision Statement Starting an online business is an exciting experience. You’re able to enter the marketplace in many instances for as little as the cost of a domain name. With such easy entrance, there is a great temptation to hang your virtual shingle without a solid plan. Writing a business plan for your online business better prepares you for success. The first part of every business plan is writing a great mission statement, an engaging vision statement, and a memorable tagline.

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why choose an independent host red rocket
How To, Web Hosting

Why Choose an Independent Web Host

Did you celebrate Small Business Saturday by supporting your local entrepreneurs? Shopping at independent stores boosts your local economy and builds your community. You don’t have to limit your support to physical locations either. You can find local and independent businesses online too!

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what kind of ssl certificate do i need pairSSL pair Networks
Security, Web Hosting

What Kind of SSL Certificate Do I Need?

Secure Socket Layer (SSL) Certificates are quickly becoming necessary to make Google Chrome happy. Without an SSL Cert, your site may suffer when it comes to search rankings and web traffic. And, with a new update in October 2017, Google Chrome will actively try to turn traffic away from your HTTP site. Even if you’re not collecting information from people, they may not make it to your site without first reading a warning message from Google. Without an SSL Certificate, Google Chrome will tell viewers your site isn’t secure and make them think twice before continuing to your website.

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WYSIWYG Website Builder
Web Hosting

What is a Website Builder?

You signed up for your pair Domains account after purchasing the best domain for your brand. Now you need a website. Don’t waste time being overwhelmed by the cost of hiring a designer. You can also save yourself the time required to learn coding. Access to Weebly, an easy to use drag-and-drop website builder, is Included with the purchase of your domain name. What is a Website Builder? A website builder is a user-friendly tool created to build a website using drag-and-drop technology. Drag-and-drop technology is built on a graphical interface. The interface relies on “dragging” what you need from…

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How To, Web Hosting

FileZilla for Mac

What is FileZilla? FileZilla is an FTP/SFTP client. FTP stands for File Transfer Protocol, while SFTP is the more secure version of FTP. FileZilla is capable of using both FTP and SFTP, so you can have that extra security if you desire it. FTP/SFTP is used to transfer files from one machine to another. It is a common way to take your local files and copy them to your server. FTP/SFTP clients, like FileZilla, make the process easy by giving you an easy-to-use interface. No complex commands needed here. Most of the time, you can drag-and-drop files and folders in…

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How To, Web Hosting

Securely Connecting to Your Web Server Using SSH

What is SSH? SSH (Secure Shell) is a terminal program that allows you to securely connect to another machine – in this case,  your server. This connection gives you the ability to manage your server from your local computer. SSH is a tool that gives you extra functionality that is not always included in your control center. While SSH may appear daunting at first, it is a necessity for getting the most out of your hosting account. Using SSH So you want to learn how to SSH? Great! First, we have to set you up with a way to use…

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What is Shared Hosting featured image
Web Hosting

What is Shared Hosting?

What is Shared Hosting? Shared hosting is an inexpensive hosting option directed at beginners and modest websites. Is shared hosting right for you? How do you find a quality shared hosting package? We’ll walk you through the basics in this blog. How Does Shared Hosting Work? Our first step to assessing whether shared hosting works for you is to explain how it works. It’s called shared hosting because there are many shared accounts on one physical server. The server may be shared, but that’s the only shared thing. Only you can access and manage your account and site(s). You can…

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What is VPS Hosting Featured image
Web Hosting

What is VPS Hosting?

How VPS Works A VPS (“Virtual Private Server”) is a physical server that is divided and sold as multiple virtual machines.Each virtual server has its own operating system and server software, allowing each division to operate like its own server.  Every virtual server has its own provisioned resources, meaning that it is guaranteed a certain amount of RAM and processing power. It’s important to keep in mind that a section is still part of a bigger server that holds the hardware that is used. Each virtual server is programmed to think it only has its provisioned resources, and so cannot…

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WordPress Hosting 101 Featured Image
Web Hosting

WordPress Hosting 101

So you want to start a WordPress site? Great! Now you have to decide how you want to host your new site. Figure Out What You’ll Be Doing Do you want your site to be a blog? An e-commerce site? A combination of both? The options are endless! Sit down and think about what you want to do with your site. Once you’ve decided, consider the design you’d like for your site. Do you prefer complex themes with lots of functionality or simple ones? Are you planning on using a lot of plugins or just one or two? These are…

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ecommerce wordpress mobile site
Web Hosting, WordPress

5 Ways to Improve Your eCommerce WordPress Site

Entrepreneurs frequently start selling their latest products or services online with a cool new business website instead of a store front. Without a physical location, you can reduce startup capital and reach a larger audience. Unfortunately, it’s not as simple as creating a new WordPress site and magically becoming a bestseller overnight. Even the most experienced entrepreneurs and business-savvy people may find the world of eCommerce websites difficult to navigate. Here are a few ways to increase traffic and drive revenue with your eCommerce WordPress site:

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seo, infographic, web host affect search ranking
SEO, Web Hosting

Is Your Web Host Hurting Your Search Ranking?

Search engine optimization or SEO plays a huge role in how search engines like Google and Bing rank your website. Adding elements like page titles, meta descriptions, alt text, and keywords helps search engines find your site and display it to people who search relevant terms. Search engines also grant higher ranking to high-performing websites with fast page load times and little or no downtime.

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How To, Tutorials, Web Hosting

Password Protect Your Site: Two Different Methods with Examples

Password Protect Your Site   Whether the reason is to restrict access to your team, protect sensitive content, keep your in-progress content hidden, or all of the above, a password can go a long way to ease the process (and your mind).   The nifty thing about password protecting your website is that it gives you control of the users. You can control who accesses what pages, what their passwords are, and, if the need arises, you can delete users completely so that they no longer have access to anything related to your site.   .htaccess: What is it? .htaccess…

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3d rendering, colorful cubes with domain extensions, background
Web Hosting

What is Web Hosting and How is it Different from a Domain Name?

When thinking about web hosting vs. domain names, it can help to think of the internet as a virtual world full of virtual places. Just like the real world, virtual places exist in certain spaces and are called by certain place names. The spaces that websites, blogs, databases, and online apps or games occupy — the servers — are the basis of web hosting and are akin to virtual property. Buying web hosting is a lot like buying a real estate lot, and registering a domain name is a lot like coming up with a name for your business or…

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happy cartoon mail carrier for IMAP or POP email
Email, Web Hosting

Should I Use IMAP or POP For Email?

If you’re used to free third party services, you might not have considered the question of IMAP vs. POP email before. One of the most common questions we get is which email protocol to use. Most of the time, the answer is simple: use IMAP. Why then does POP exist and when should you use it? What advantages does it have over IMAP? In-Depth Comparison IMAP, the “Internet Message Access Protocol” has its main advantage right in its name: IMAP is all about access. Email is stored on a central server, and access is granted to all of your devices….

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