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Web Hosting

What Kind of Web Hosting Is Right For You?

Looking at getting your business on the web or upgrading to another level of web hosting? Simply want to enter the internet space as an individual with a blog or a service to sell? Where do you start? What’s the right fit? What level of web hosting suits your needs? We’ve put together this easy guide on determining whether Shared Hosting, VPS Hosting or Dedicated Hosting is right for you.    Shared Web Hosting Most people choose shared web hosting to start, which, as its name indicates, means you are sharing a server with other websites. It is least expensive…

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Web Hosting

5 WordPress Skills for New Users

    We talked to our WordPress expert Charlie and asked him, in his opinion, what top WordPress skills a new user should learn. Here’s where he landed.   1. Get to Know the Dashboard The WordPress dashboard can be daunting for new users, especially since WP offers many customization options. With that in mind, remember that the dashboard offers more than just tools to build your site. It offers functions to help with: SEO Plugin management Theme management Updates Media So, before you start building your new site, definitely take the time to browse around the WordPress menus in…

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Design & Development, SEO, Web Hosting, WordPress

DIY, How to Design Your Website — Part 2

  If you read Part 1 of this article, you have probably thought through the logistics of establishing a domain and building the scaffolding for your site. Here we will share more about how you can actually design your website to achieve your personal or business goals. Step 1: Who is Your Website For? Think about WHO is going to read your content and how you want them to behave once there. You’re building the site for this person, so keep them in mind as you design. Don’t worry about catering to everyone. Instead, keep your target audience in mind…

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Podcasting, Web Hosting

If You Can Create a Podcast, You can Create a Website

  You’ve already conquered getting your one-of-a-kind podcast content recorded, edited, uploaded, and distributed … what could be easier? Designing the website to promote your podcast, that’s what! At Pair, we make launching your site super simple with Podcast Websites created specifically for podcasters like you! Using the ubiquitous WordPress platform, we make both the design, running, and upkeep of your site customizable and nearly hands-free. You’ll have your site ready to go in a matter of minutes. Choose from these two podcast-savvy plans: Our $19.95/mo. Plan Offers: 2 WordPress Sites 500 Custom Email Addresses @Your Domain 30 GB Site…

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SEO, Web Hosting

Why Does SEO Matter for Your Website?

Why Does SEO Matter for Your Website?   You’ve probably heard the term “SEO” a billion times. But what does it really mean for you and your site? Read on to learn how embracing SEO can impact and improve your website and your business.   WHY IT’S TIME TO TAKE SEO SERIOUSLY Now, more than ever, people are shopping online. Factors like the Pandemic and work-from-home make shopping online not only convenient, but preferable. Given the prevalence of online shoppers, SEO is a must for your site.    Why is SEO so important to your business?  Here are a few…

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Web Hosting

The Many Benefits of Paid Web Hosting

  It’s been said time and time again: you get what you pay for, and that’s definitely the case with web hosting, plus so much, much more. But what do you get, and what makes the best paid web hosting? You Can Choose Your Domain Name With free web hosting, your domain name is associated with the free web hosting service, i.e. “www.yoursite.webhostname.com.” With paid web hosting, your domain name is just that: “www.yoursite.com.”   At Pair, you not only choose your own name, but you enjoy advantages like pricing — we offer the quintessential $8 .com, which is often…

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Web Hosting

What Is Web Hosting? Part 1

If you have a web page, you have one of many web hosting sites to store your files and make them accessible to the world. So how do you choose? First, you’ll want to educate yourself on some of the terms you’ll come across while negotiating the web hosting world. Bandwidth Bandwidth is essentially the total amount of data that can be transferred at one time on your site. Your site will load faster for visitors if you have more bandwidth. The amount of bandwidth you need is dependent on the amount of traffic your site generates and the file…

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Web Hosting

What You Need to Know About Malware

Is Malware Still a Thing? Not only is malware a “thing” in 2022, but it gets smarter and more omnipresent every day. First showing its ugly face back in 1971, malicious software is purposefully designed to steal, corrupt, destroy, infect and even blackmail victims. It usually has three main goals: Provide remote control for an attacker to use an infected machine.  Send spam from the infected machine to unsuspecting targets.  Investigate the infected user’s local network for financial and sensitive details. None of which you want to deal with, whether you are the owner of a mega-company or small distributor…

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Web Hosting

A Crash Course in Web Hosting

How much thought have you given to web hosting? It seems like one thing, right? The place that houses your website and all its files on a server. But, what does that house look like and what are its amenities? This month, we’re going to take a semi-deep dive into web hosting, so you can explore the options (Pair has them all). The amount of server space allocated to your website determines the kind of hosting you have: shared, VPS or dedicated. They differ not only in space, but in the kind of technology used,  the level of management provided…

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Web Hosting

6 Skills for Launching Your WordPress Developer Career

We will briefly look at six skills to help you become a skilled WordPress developer. While some of these skills are geared toward junior WordPress developers, we think that any WordPress developer could benefit from these skills. Finally, we’ve also included learning resources (some free, some paid) that will help you along your journey.  #1: HTML HTML stands for “HyperText Markup Language” and is responsible for giving meaning and structure to the text of a website. Unlike a programming language, HTML is used for site structure and not to build a website from the ground up. Additionally, WordPress is HTML-based….

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Web Hosting

4 Ways to Make WordPress More Effective in 2022

It’s 2022, and you want to make life easier for you and your business. One significant way to start the New Year right is to make your WordPress site less tricky and more effective. There are many ways to make WordPress easier to use, and this article will cover a few.   Go With a Quality Web Host This suggestion might sound trivial, but this part is seriously a significant first step. An excellent WordPress web hosting service can make or break your experience. Many factors go into what makes a web host reliable, so be sure to choose wisely. In…

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Web Hosting

Quick Read: WordPress 5.9 Feature Highlights

Although project issues delayed the original 2021 release, WordPress 5.9 now has an expected release date of January 25, 2022. This news means that WordPress 5.9 is almost here! What features does this new release promise? Full Site Editing The main perk of this feature is that you’ll be able to give your WordPress theme a unique design without having to code. WordPress 5.9 offers ten additional site blocks (you can find the blocks under the “Theme” menu item). The following bocks will be released: Navigation Template Part Header Footer Post Author Next Post Previous Post Post Comments Term Description…

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Web Hosting

Facebook’s Newest Marketing Tool: Professional Mode

On December 8, 2021, Meta released “Professional Mode,” a new feature that enhances profiles and pages by providing new marketing tools. These tools will allow Facebook creators to benefit from additional monetization features. Professional Mode applies to both profiles and pages. What is the difference between these applications? For Profiles Professional Mode for Profiles provides monetization options for creators who do not have Facebook pages. These types of users typically don’t have Facebook profiles. Meta’s new Facebook tools give qualifying users the capability to grow their audiences and increase their Facebook-generated revenue. One important Professional Profiles tool is the Reels…

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Web Hosting

3 Tips for Improving Your WordPress Site

WordPress runs most of the internet, and the platform really offers some great tools for creating a quality site.  How do you take your site to the next level, though? In this article, we’ll cover a few ways to improve your WordPress site. Speed Things Up One key way to upgrade your WordPress site is to increase your site’s speed.  This improvement is a huge deal because if your site is slow, people probably won’t stick around to learn more bout you, your products, or your company.  To start, you can use this free tool to determine your WordPress site’s…

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Web Hosting

Two Easy Ways to Market with Facebook Messenger Chatbots

Facebook Messenger is a useful marketing tool that is often overlooked.  When combined with a chatbot, Facebook Messenger is a powerful marketing tool that can reap many benefits for an organization.  The following methods require the use of MobileMonkey, a free chatbot tool.   Basic Info About Marketing Chatbots Firstly, let’s start by defining what a chatbot is.  A chatbot, according to MobileMonkey, is “a piece of automated software that engages in a conversation with people.”  When asked basic questions, chatbots can provide people with information about your organization, about your product–about whatever you want.  These chatbots can also carry out…

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Web Hosting

Elements of a Successful Blog

In our previous blog post, we discussed the benefits of creating a blog.  Now that we’ve established why creating a blog is a great business move, we’ll consider what steps go into making a successful blog. Design A successful blog requires an easy-to-read design.  Why is an appealing, intuitive design so important to your blog, though?  Design Flaws Come With a Big Cost Let’s start by looking at not-so-great things that happen when your site design isn’t the best.  What are some of the issues caused by poor blog design? Bad Design Leads to a High Bounce Rate Bounce rate…

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Web Hosting

Signs of a Trustworthy Web Host

Finding a Quality Web Host Can Be Tough Life is hard enough, let alone adding the rewarding but challenging role of being a business owner. Read on to learn some ways to determine if a web hosting option is not only high quality but trustworthy.     How do you determine whether a web host you’re considering is worthy of your business? We partnered with our product manager and web hosting expert, Jordan, to bring you reliable criteria for choosing which web host to trust with your site.   Security Presently, internet and website security is a nearly constant topic in…

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Web Hosting

What Backups Do You Need When Updating Your Site?

The Power of Backups Backups can be a site-saver. Site infected by malware? You can use a backup to roll back to before the malware set up shop. Made an irreversible mistake when redesigning? Roll back to your backup to save yourself the trouble of troubleshooting.  When done properly, backups are a fabulous way to ensure your site bounces back from numerous site problems.  But how about when you’re doing routine maintenance on your site or refreshing its design? What backups do you need for that? Some of the answer will depend on your site, but we’ll walk you through…

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Web Hosting

When Should You Use Pair Malware and Security Services

Malware – short for malicious software – is a widespread problem. There’s many ways that malware can infect your hosting account. Common ones include clicking suspicious email links, downloading software or plugins that have already been infected with it, and viewing sites showing malware ads.  Malware can inflict a range of damage to your computer or hosting account, from site defacement to stealing your passwords and sensitive information.  Pair Helps Protect You Here at Pair Networks, we’re dedicated to giving you a secure, protected web hosting experience. That’s why we have a team dedicated to security solutions. They not only…

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Web Hosting

What Should I Put On My Contact Page

What’s the Point of a Contact Page? As its name indicates, a contact page is a website page dedicated to helping people get into contact with you. Many contact pages give business contact information, like business numbers or email. They also sometimes offer a form that visitors can fill out. This form is called a “contact form.” Contact pages can bring invaluable business inquiries, so it’s a page you see on many business sites.  When setting up a contact page, it’s essential to figure out whether you want to list your business contact details or use a contact form. Of…

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Web Hosting

What Should I Do to Prepare for WordPress 5.7?

What’s New with WordPress 5.7 WordPress 5.7 is 2021’s first big WordPress update, and it’s bringing some big changes. WordPress 5.7 is introducing new Gutenberg blocks, some changes to the auto updates and iframe features, as well as a big jQuery update.  If you haven’t been paying attention to the recent WordPress core updates, then jQuery is the one aspect of this update you should be investigating. That’s because these jQuery changes in 5.7 can cause site-breaking incompatibilities with plugins and themes. What exactly is happening with jQuery? So what exactly is happening with jQuery in WordPress 5.7? Well, WordPress…

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Web Hosting

9 Things You Need From Your Web Designer When They Give Your Site Back

Are You Parting Ways with Your Web Designer?  Are you parting ways with your web designer? If so, make sure you ask them all the important questions before they leave. Unless you’ve been incredibly involved in the process (and even then), there are likely things you don’t know about your website that you may need in the future.  Why do you need to go through this extra work now? Well, you may not be able to get into contact with your web designer later on. It’s better to be on the safe side and ask your web designer about your…

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Web Hosting

Why You Should Take Regular Website Backups

What Are Backups? Server backups play an important role in protecting your site. At a glance, server backups are a collection of everything on your server. You save them in case anything goes wrong on your server or site. That way, in the case of an emergency, you can overwrite your current server files with a clean version from before.  This makes a server backup invaluable. You never know when a site emergency might take place. Your site could get hacked. Your site maintenance could go terribly awry.  A server backup not only gives you peace of mind, but also…

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Web Hosting

How to Speed Up Your Website

Why is Site Speed Important Website speed is an important facet of the web design process. If you don’t factor in your site load time, you could be missing a critical piece of your visitor’s journey.  Are we being overdramatic? Well, we don’t think so. Here’s why: Google uses site speed as a search ranking factor, and there’s research supporting that fast sites have better conversion rates.  Better search engine rankings and conversion rates mean more meaningful traffic to your site. So your site speed is something to consider when building and maintaining a website.  Assess Your Site Speed Not…

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Web Hosting

WordPress Security: Why These Permission Changes to WordPress Files and Directories Can Save Your Site

Warning: This is a tutorial for advanced users. If you are not comfortable with file permissions, we recommend contacting our support team for help.  File Permissions File permissions are what they sound like: a set of permissions that determine who can and cannot access your files. These permissions not only affect who can view the file but also who can edit and execute it. It’s imperative to take the time to set up your file permissions correctly. Badly set file permissions can be a security risk, allowing anyone to access or execute items on your server.  WordPress is no exception….

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Design & Development, Web Hosting

What Should I Put On My About Page

What’s the Point of an About Page? An About page gives readers the backstory to your website. Regardless of whether your website is for personal or business use, an about page can give website visitors a look behind the website. You can tell the story of how the website came to be or how you go to where you are today. You can talk about what your stand for, what your company stands for, and how your website aids in that goal. This page serves to orient visitors to your website’s purpose.  Thoughtfully crafted About pages can make your website…

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Web Hosting

Why 24/7 Support Matters

What is 24/7 Support? 24/7 Support means that you can contact our support team at any hour of the day, any day of the week. Pair Networks support is 24/7 and 365 days a year. That means that they’re even available to assist you on holidays.  You can call in, email, or submit a ticket through our account control center. Since our support staff works around the clock, you can rest assured that someone’s online and working towards your ticket.   Why You Need 24/7 Support for Web Hosting 24/7 support may not seem like a big deal. But when your…

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Web Hosting

How to Create a Dropship Store with ShopSite

What You’ll Need: A Pair ShopSite Hosting Account A Doba Account What is a Dropship Store? A dropship store is a business that doesn’t need to keep the products they sell in stock. Instead, they take the orders they receive and pass them onto a third-party supplier. The supplier then takes care of the handling and shipping.  Dropshipping is predominantly done online, so you need to set up your e-commerce storefront. This storefront is where people will place orders for the products, then you’ll let the supplier know where to ship.  There are benefits to running a dropshipping store. For…

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Web Hosting

How do I Add Links to My Podcasts

Your website serves as an ambassador to your brand and podcast. It’s natural to include a way for visitors to access your podcast on various podcasting platforms. Even if you have your podcasts available for listening directly on your website, some people prefer a certain platform.  So if you want to add your podcast to your website, how do you do so? We’ve put together this guide to help you do just that.  The first step is to find your podcast’s link on the different platforms. We’ve included steps on how to do this on popular platforms below. Once you…

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