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Web Hosting Tips + Tricks + News

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seo

Security, SSL Certificates

An Introduction to SSL Certificates — a Website Must 

  Ever wonder how websites help keep hackers from stealing private information, like your credit card number or passwords? The answer: SSL.  SSL, or Secure Sockets Layer, is a security protocol that protects the connection between your site and the visitor. When a visitor logs in or makes purchases on your site, the client (such as a browser) sends information to your website’s server. This information can be vulnerable while traveling, making this the opportune time for hackers to strike. However, using SSL can secure the channel between client and server, making hacking much harder to pull off.    To incorporate…

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SEO

5 Smart Business Reasons for Creating a Blog

  Sure, you enjoy writing for writing’s sake, but did you know that blogging can benefit your business? Put your ‘way with words’ to good use–making money for you! Learn how you can use content creation to drive and deliver exceptional results.   Reason #1: DIRECT TRAFFIC TO YOUR SITE Since publishing new blog posts creates new indexed pages on your site, you create more pages that can show up in Google’s search results. More pages in the search results mean more potential leads for you.     Reason #2: CREATE SWEET, SWEET LEADS So, you’ve got a new blog post. Now, you…

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Design & Development, WordPress

How to Speed Up Your WordPress Site

  Why Is Site Speed So Important? If you want to create a successful site, it’s essential to factor in site speed. Site speed is one of those things that go unnoticed when it works well but is painfully obvious when it doesn’t.    Visitors will bounce off a site that has slow page loading times. Likewise, websites with poor site speed may negatively impact their SEO.    But don’t worry – even if your WordPress site is slow now, we have a few tips to help you speed things up.   Step 1: Assess Your Site Speed   You…

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Web Hosting

The Many Benefits of Paid Web Hosting

    It’s been said time and time again: you get what you pay for, and that’s definitely the case with web hosting, plus so much, much more. But what do you get, and what makes the best paid web hosting?   You Can Choose Your Domain Name With free web hosting, your domain name is associated with the free web hosting service, i.e. “www.yoursite.webhostname.com.” With paid web hosting, your domain name is just that: “www.yoursite.com.”   At Pair, you not only choose your own name, but you enjoy advantages like pricing — we offer the quintessential $8 .com, which…

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8 tips and quotes on combining social media and seo
SEO

8 Quotes on the Power of Combining Social Media and SEO

Your website has to compete with millions of other websites for web traffic. How can you use SEO and social media to increase your traffic and stand out from the rest? We asked the experts for you! Check out these tips on how a combination of SEO and social media can help you promote your website effectively.

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More Lanes, More Traffic 5 Ways to Grow Your Website
SEO, Web Hosting

More Lanes, More Traffic: 5 Ways to Grow Your Website Audience

In the real world, adding more lanes for cars always equals more traffic. You can apply the same idea to your website. Adding more lanes or more ways people can find your site, the more traffic you’ll see. You can create lanes using a variety of different tools and methods. Here are five quick strategies to help you get started: 1. Paid Acquisition As with most things, money talks. The quickest way to get more web traffic is through paid acquisition or online advertising. If you have the budget for it, start with pay-per-click (PPC) campaigns on Google. Google processes…

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Landing Page vs Website: What's the Difference?
SEO

Landing Page vs. Website: What’s the Difference?

Many businesses use a combination of landing pages in addition to their website to generate awareness and attract new customers. Other businesses rely solely on their website to reach and satisfy the needs of their audience online. What’s the difference between a landing page and a website? Which one should you use for your business?

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How Dedicated, Shared, and Parked Domains Relate to IP Addresses
Design & Development, Security, SEO

How Dedicated, Shared, and Parked Domains Relate to IP Addresses

What are IP Addresses? IP (Internet Protocol) Addresses are used to identify different computers and devices on the internet. It’s like an home address – the internet uses IP addresses to locate and transfer data to and from places. IP addresses are usually a bunch of letters and periods, like 216.83.241.113. While this is easy for a computer to understand and compute, we humans have a much harder time remembering a jumble of numbers. That’s why we’ve tied domain names to IP addresses. It’s much easier to remember website.com than it is to remember 216.83.241.113. That’s one of the reasons…

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SEO for WordPress
Design & Development, SEO, WordPress

SEO for WordPress

Your new WordPress blog looks dazzling. The content is intriguing. It’s lights, camera, action! Now all you need is an audience. But where to find them? How do you draw visitors in? SEO for WordPress SEO, which stands for Search Engine Optimization, is an important strategy used to connect your site with the right audience. A first-page result for the right search on Google will direct much more traffic to your site. The higher the ranking, the more competitive it is, with the top three search results for popular searches being the ultimate prize. So how do you start edging…

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Understanding Local SEO
Design & Development, SEO

Understanding Local SEO

Supporting local businesses is essential for community growth and development. As a local business, you can’t expect all the locals to know your independent store exists or its exact location. That’s where local search engine optimization (local SEO) comes into play.

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