When you launch a website, you want people to visit, check out your content, and engage with the site. In addition to social media and commenting, people also like to communicate and engage via email. When you have an email address that’s not associated with your web domain, people are less likely to email you. It can also look unprofessional when you use email addresses like @gmail.com or @yahoo.com. Fortunately, you have another option, custom domain email. Here are a few of the advantages that come with having a custom email address:
1. Simplicity
When you have a custom domain email address, it is easier for people to contact you. Your audience will find your personalized email address easier to remember when they need it. As long as they know your domain name, they can remember your email address.
2. Credibility
People are more likely to engage with a website or company that has a custom email address. It makes you appear more official and better prepared to handle their queries.
3. Leadership
Everyone has an email address. Usually it’s a gmail or yahoo account. You can set yourself apart with a personalized email address. Your custom email address also helps you increase brand awareness and demonstrate thought leadership. It makes you look more professional and well-established as an expert in your area of interest.
4. Consistency
With some email addresses like @comcast.net, you can’t take them with you if you switch internet providers. You can maintain consistency and an appearance of reliability when you have a custom email address that you can take with you no matter what.
5. Personalization
With your custom email address, you can also create a variety of addresses based on your needs. For example, you can create one for each purpose or department that you have. If you’re a business, you can create one for the billing, sales, and tech support departments. Or if you have a blog, you can create custom addresses based on the needs of your viewers like [email protected] or [email protected].
No matter what kind of website you have, a custom email address to match your domain can help you achieve your goals.
How to Get a Custom Email Domain
Step One:
Before you set up your new personalized email account, you need to register your domain. The second part of your email address after the @ symbol will be your registered domain. In order for your custom email to have the impact you want, make sure you choose the perfect name for your domain.
Step Two:
After you register your domain, you can sign up for an email hosting service. Your email host will take care of any technical issues and handle the backend storage and management for your emails. Usually, your web host will also offer email hosting services.
Step Three:
Once you have an email host, you can decide on the first half (before the @ symbol) of your new email address(es). Usually, businesses will label their virtual mailboxes by department like [email protected] or you can use names like [email protected]. Because this is your customized email address, you can make it whatever you want!
Step Four:
To finish creating your new email with a custom domain, you need the right software or an email client to access and manage your email. Often, your email host will provide you with an email client so you can get your new custom email up and running smoothly.
Now that you have a personal email domain, you can facilitate more effective and professional communication between you and your website visitors!
