Write Your Online Business Plan Mission and Vision Statement Starting an online business is an exciting experience. You’re able to enter the marketplace in many instances for as little
Supporting local businesses is essential for community growth and development. As a local business, you can’t expect all the locals to know your independent store exists or its exact location.
With a shared hosting account from pair Networks, you don’t need to follow complicated processes to launch and maintain your website. For some web hosting accounts, you need to use
Did you celebrate Small Business Saturday by supporting your local entrepreneurs? Shopping at independent stores boosts your local economy and builds your community. You don’t have to limit your support
So, you built your website. Now what? A site that simply exists on the internet isn’t enough. Hitting “publish” won’t be your last step. How will your audience find your
Secure Socket Layer (SSL) Certificates are quickly becoming necessary to make Google Chrome happy. Without an SSL Cert, your site may suffer when it comes to search rankings and web
Melea Strimple is the Chief Operating Officer of pair Networks. She started with pair 17 years ago, after serving as the COO of a regional Internet service provider.
Beth Krodel is a founding partner of Insight Designs Web Solutions based in Boulder, Colorado. Now in their 19th year, Insight Designs has created more than 650 websites and
Rene Morozowich is a freelance WordPress developer in the Pittsburgh area. She helps entrepreneurs, small businesses, and nonprofits create, update and maintain engaging websites. When asked one of
Starting a blog is often extremely beneficial for businesses, online stores, and anyone trying to share information or engage with people online. In fact, companies with regularly updated blogs receive
In 2017, 42 million Americans listen to podcasts weekly. With such a large variety of engaging, hands-free audio content, it’s not surprising that podcasts are growing more and more popular.
Entrepreneurs frequently start selling their latest products or services online with a cool new business website instead of a store front. Without a physical location, you can reduce startup capital
You bite into a sweet, juicy peach. For you food is preventative medicine. Paying the additional fifteen to twenty-five percent added to organic produce isn’t a problem, when you know
We’re known in Pittsburgh for saying y’inz and unparalleled support for our teams. (Way to PENGUINS!) We’re also the home of Urban Innovation 21, one of the first US based
You don’t need a huge budget to have an engaging website for your nonprofit organization. Having an online presence will help your organization achieve success whether you define success as
When you launch a website, you want people to visit, check out your content, and engage with the site. In addition to social media and commenting, people also like to
Have you ever considered getting a tattoo? It’s a pretty big decision. You have to live with it for a long time and it becomes a part of your identity.
Search engine optimization or SEO plays a huge role in how search engines like Google and Bing rank your website. Adding elements like page titles, meta descriptions, alt text, and
After you’ve selected and registered your domain name, the real work begins for your new business website. There are several components to a good website including design, web copy, images,
What is WordPress? WordPress is the World’s most popular blogging software. WordPress software is free and open-source, features lots of themes, plugins, a visual editor, and an active and
If you’re used to free third party services, you might not have considered the question of IMAP vs. POP email before. One of the most common questions we get is
What is An SSL Certificate? At pair Networks, we are often asked, “what is an SSL Certificate and why do I need one?” An SSL, or Secure Socket Layer, Certificate
Who are these Infamous Hackers? And what do they want? When you think of a hacker, most people imagine a lonesome figure aglow by a single computer screen, frantically typing
Realizing that your WordPress Site has been hacked can be very upsetting. Your site was working well and then all of a sudden it disappeared. During this distressing time it’s
Help prevent malware from messing with your computer by understanding how different types work. What is MalWare? “Malicious” + “Software” = Malware You can think of Malware much like a human virus.
A long time ago in a galaxy far, far away (if far, far away is in Pittsburgh and long time ago is 1996), new Internets arrived. One rebellious company thought
Choosing an Operating System for your account can feel a bit daunting. When first setting up a Hosting Account, many worry which OS is right for their needs. What’s the
The Internet Corporation For Assigned Names and Numbers (ICANN) is the board that oversees all domain name registrars and sets policies that registrars must follow. ICANN has always required accurate
pair: The Power Behind The Fred Rogers Company Fred Rogers dedicated his life to educating children, addressing social issues, and providing a reliable presence on television. Today, pair Networks is
When performing a self-installation of WordPress, there are easy steps that can be taken to help protect against an attack. Many of the cases our Abuse Department deals with on
