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How to Get Started with Email Marketing
Email, Web Hosting

How to Get Started with Email Marketing

Email marketing can help you maintain engagement with your website visitors. Have you ever heard of FOMO or the “fear of missing out?” Even if you’ve never heard of FOMO, you’ve probably experienced it. FOMO drives people to engage with the world so they don’t feel left out. Usually FOMO refers to a person feeling anxious after realizing they missed a cool event or a fun time with friends.

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Web Hosting Support vs Reliability
Web Hosting

Web Hosting Support vs. Reliability

What’s more important when choosing a web host? Support or reliability? Is there even a difference? Website hosting support and reliability differ in significant ways. As you compare one web host to another, you may see various reviews praising the reliability of one and the support team of another. Before deciding to sacrifice one or the other in order to stay within your budget, here’s what you need to know: Benefits of a Reliable Web Host A reliable web host will provide quality service, which encompasses more than you might think. Here’s what to look for when checking customer reviews:…

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What Is a Subdomain?
pair Domains

What Is a Subdomain?

Domains are organized into a simple tree structure or hierarchy called the domain name system (DNS). The DNS starts with top-level domains (TLD) like .com or .org, which is sorted into domains and subdomains. For example, pair.com is a domain and blog.pair.com is a subdomain.

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What is reseller web hosting? section header
Web Hosting

What Is Reseller Web Hosting?

With reseller hosting, a web hosting company manages the data centers, servers, and resources, while the reseller controls the account and resells the services as their own. Whether you’re interested in using a reseller, becoming a reseller, or just weighing your options, here’s what you need to know:

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Understanding Local SEO
Design & Development, SEO

Understanding Local SEO

Supporting local businesses is essential for community growth and development. As a local business, you can’t expect all the locals to know your independent store exists or its exact location. That’s where local search engine optimization (local SEO) comes into play.

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Run Your Site Without Touching the Command Line
How To

Run Your Site without Touching the Command Line

With a shared hosting account from pair Networks, you don’t need to follow complicated processes to launch and maintain your website. For some web hosting accounts, you need to use the command line to manage aspects of your site. If you’re not familiar with the command line interface, it looks something like this:

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Why Choose an Independent Web Host
How To, Web Hosting

Why Choose an Independent Web Host

Did you celebrate Small Business Saturday by supporting your local entrepreneurs? Shopping at independent stores boosts your local economy and builds your community. You don’t have to limit your support to physical locations either. You can find local and independent businesses online too!

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What to Do After You Build Your Website
Design & Development, SEO, WordPress

What To Do After You Build Your Website

So, you built your website. Now what? A site that simply exists on the internet isn’t enough. Hitting “publish” won’t be your last step. How will your audience find your site? Do they even know it exists? You have to let people know your site is live and make it easy for them to find. If you want your site to be successful, you have more work to do. Here’s what to do after creating a website:

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What Kind of SSL Certificate Do I Need
Security, Web Hosting

What Kind of SSL Certificate Do I Need?

Secure Socket Layer (SSL) Certificates are quickly becoming necessary to make Google Chrome happy. Without an SSL Cert, your site may suffer when it comes to search rankings and web traffic. And, with a new update in October 2017, Google Chrome will actively try to turn traffic away from your HTTP site. Even if you’re not collecting information from people, they may not make it to your site without first reading a warning message from Google. Without an SSL Certificate, Google Chrome will tell viewers your site isn’t secure and make them think twice before continuing to your website.

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How to Find the Right Name for Your Blog
How To

How to Find the Right Name for Your Blog

Starting a blog is often extremely beneficial for businesses, online stores, and anyone trying to share information or engage with people online. In fact, companies with regularly updated blogs receive 97% more links to their sites and marketers who prioritize blogging are 13x more likely to see a positive return on their investment into the blog. So, even if you’re not selling anything or developing a detailed marketing strategy, you and your website can still benefit from having an active blog with quality content.

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Build Your Own Website – For Free!
How To

Build Your Own Website – For Free!

After you register your domain name, you probably can’t wait to create content and engage with your audience. But how can you accomplish this on a budget and without a coding background? Fortunately, you have options!

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5 Ways to Improve Your e-Commerce WordPress Site
Web Hosting, WordPress

5 Ways to Improve Your eCommerce WordPress Site

Entrepreneurs frequently start selling their latest products or services online with a cool new business website instead of a store front. Without a physical location, you can reduce startup capital and reach a larger audience. Unfortunately, it’s not as simple as creating a new WordPress site and magically becoming a bestseller overnight. Even the most experienced entrepreneurs and business-savvy people may find the world of eCommerce websites difficult to navigate. Here are a few ways to increase traffic and drive revenue with your eCommerce WordPress site:

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How to Choose the Perfect Name for Your Domain
How To, pair Domains

How to Choose the Perfect Name for Your Domain

Have you ever considered getting a tattoo? It’s a pretty big decision. You have to live with it for a long time and it becomes a part of your identity. You can think of your domain name in a similar way. It’s your website’s virtual ink attracting attention and informing everyone about the identity of your site. Just as a good tattoo that represents you well requires some forethought, so does your domain name. Before you decide, here are a few tips to help you choose the perfect domain name for your site:

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Is Your Web Host Hurting Your Search Ranking?
SEO, Web Hosting

Is Your Web Host Hurting Your Search Ranking?

Search engine optimization or SEO plays a huge role in how search engines like Google and Bing rank your website. Adding elements like page titles, meta descriptions, alt text, and keywords helps search engines find your site and display it to people who search relevant terms. Search engines also grant higher ranking to high-performing websites with fast page load times and little or no downtime.

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Get the Most out of Your Business Website
How To

Get the Most out of Your Business Website

After you’ve selected and registered your domain name, the real work begins for your new business website. There are several components to a good website including design, web copy, images, and more. Here’s a quick, six-step guide to help you get the most out of your site:

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