Design & Development, SEO, WordPress

SEO for WordPress

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Your new WordPress blog looks dazzling. The content is intriguing.  It’s Lights, Camera, Action! Now all you need is an audience. But where to find them? How do you draw visitors in?

SEO for WordPress

SEO, also known as Search Engine Optimization, is an important strategy used to connect your site with the right audience. A first page result for the right search on Google will direct much more traffic to your site. The higher the ranking the more competitive it is, with the top three Google results for popular searches being the ultimate prize.

So how do you start edging your new sparkly site to the front page of the Internet? First things first, it has to be interesting to it’s intended audience… humans.

Content Is King

Google put it best: ‘make sure your page would be something a human would want to read’. In fact it turns out a real live person, not an algorythm, may be ranking your site. It’s recently been discovered that Google hires about 1500 people to manually review and rank webpages. Meaning real live human beings are looking at your page and determining its value!

So in short, having great content is the most effective thing you can do to boost traffic to your site. Unfortunately there are no cheats or shortcuts for this. A few pointers to keep in mind when creating content for your site…

  • Make Sure Information is Clear and Easy to Understand
  • Frequently Update Site with New & Interesting Content
  • Maintain a High Quality of Writing

Once you have great content you need a place to put it. Having a well-written article won’t be of much help if the text is unreadable or the content is cluttered with ads.

Keep Your Eye on Design

Beauty isn’t only skin deep. Aside from being aesthetically pleasing a well-designed site improves your site’s Search Engine Rankings as well. Remember not only will a good looking site attract more visitors, but real people may be ranking your site for search engines too.

A few things to keep in mind when improving your site’s design for SEO purposes. First, and most importantly:

Make sure your Blog enables Search Engine Bots to log your site
It doesn’t matter how streamlined your blog is if Google’s bots are unable to access your site. Make sure access is enabled by going to the ‘Settings’ > ‘Reading’ and uncheck the box for Search Engine Visibility.

Meta Descriptions & Title Tags Are Key
The Title Tags are words that will rank highly in Google. So be careful selecting them. Do not put ‘Home’ or the Name of Your Company. This is where an SEO application like Yoast SEO comes in helpful. Make sure your page URL contains keywords.

You’re going to want to include your keywords once in the heady and body of your text above the fold (what’s the fold).

All WordPress posts also come included with a Meta Description Tag. This tag is used to display in Search Engines (example below). The area below the link in Google is the meta description. Have a different one customized for each page. This gives people an incentive to visit your site.

Popular WordPress SEO plugins such as Yoast and Google Analytics are freely available for use with your WordPress site.

Responsive Design

Can your site be easily read on tablets, mobile devices, etc? In April 2015 Google announced an update, dubbed ‘Mobilegeddon’to their ranking algorythm – any site which is not configured for mobile devices will be penalized.

Not sure if your site is mobile ready? Google also created a free test tool to see if your site passes.

The Need for Speed

Your website’s performance also plays a role in Search Engine Ranking. Slow loading sights are penalized by search engine algorythms. Visitors are also less likely to wait for a site to load. Studies show that 50% of visitors will abandon your site if it takes more than 10 seconds to load*.

Want to check the speed of your site? Try these free resources listed below

To increase the speed of your site you will want to minify CSS and javascript and compress your images. Utilizing a caching plugin (WPCache is a popular option) and Content Delivery Network (such as pairCDN) will also help decrease the load time of your site.

For an in-depth look at how to increase the speed of your site check out one of our articles ‘Speeding Up Your Site.’

In Conclusion

There are no quick fixes to get your site to the top of the pile on a top-ranking search engine. To improve your rankings you will need your site to –

  • focus on a specific subject
  • offer content a human would like to read
  • allow a human to find that content easily no matter what device they are on (laptop, phone, tablet, etc.)
  • load quickly

If your site does all of these things then it’s time to focus on placing the correct SEO keywords onto your page. Maintaining best writing practings and using popular plugins like Yoast SEO can help significantly in this respect.

Stay in the routine of offering well-crafted content frequently, keep your site up to date, and it’s only a matter of time before the right audience (and Google) find you!

Ready to get started with a WordPress Site? Our team at pair would be happy to help you get started!

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